The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn’t developing a way to test (there are many tools for this). The challenge is discovering what changes to test.
This one and a half day event is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or leadgen paths. It features live optimization and personal advice from the optimization experts at MarketingExperiments and MarketingSherpa.
Every single moment of the day and a half is carefully planned to help you increase your revenue. There are no vendor presentations, no industry speeches, and no repeat sessions. With this event, you will gain three essential benefits:
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OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths. |
- Work through each element of your key landing page using an easy to follow set of optimization checklists and worksheets.
- Receive expert help from the MarketingExperiments and MarketingSherpa team as you develop your new optimized pages.
- Watch the MarketingExperiments team optimize attendee landing pages and gain insight you can apply to your own pages.
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LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages (How much can it help you?) |
- Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization
- Receive over 307 pages of actionable content – all carefully arranged to make it easy for you to apply to your own website
- Discover exactly how the New York Times increased sale conversion by 1052% and how the largest SQL server user database increased subscribers by more than 121%.
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ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.com. (But I’m already certified) |
- Earn your designation as a Certified Professional In Landing Page Optimization and receive your certificate and your official designation.
- This certification can be used as reference on your web site or even your resume.
- Get listed in the official directory of Landing Page Optimization Experts
 | + PLUS, at no additional charge, your landing page from this workshop will be personally reviewed by an optimization expert from MarketingExperiments (normal cost $4250).
This may be the most important part of the Workshop. Once you have completed your landing page redesign, experts from MarketingExperiments will study your work. Within a few weeks they will produce a video critique, with commentary, screenshots, and recommendations. The point is to MAKE SURE that you come away from this event with a highly effective re-design. |
Instructors
The Landing Page Optimization Workshop will be lead by one of the most experienced website optimization teams in the world.The instructors include (See the full bios):
- Dr. Flint McGlaughlin - the Director of the MECLABS Sciences Group
- Stefan Tornquist - Research Director of MarketingSherpa
- Jeanne Hopkins - Chief Marketing Officer for MECLABS
- Aaron Rosenthal - Director of Channels Research for MarketingExperiments
Location
The location for this year’s Optimization Summit is the beautiful Sawgrass Marriot Hotel, located by in Ponte Vedra Beach, Florida. Home of the PGA’s Players Championship, minutes from the beaches, and only 25 miles from St. Augustine the oldest city in USA. It is a unique venue, one we hope you will enjoy. Click here for more info
Schedule
| Monday June 2, 2008 |
7:00 – 8:30 am |
Networking Breakfast And Registration |
8:30 – 9:30 am |
Session 1- Introduction to the Step-By-Step Sequence for Landing Page Optimization (Five Key Elements) |
9:30 – 10:30 am |
Session 2 - Defining the Motivating Factors of Your Users and Constructing Channel Maps (6 Step Process + A Spreadsheet Tool) |
10:30 – 10:45 am |
Break |
10:45 – 11:15 am |
Applying Session 2 Lessons to Your Landing Page |
11:15 – 12:15 pm |
Session 3 - Identifying and Expressing an Effective Value Proposition (2 Key Skills + A Simple 3 Part Formula) |
12:15 – 12:45 pm |
Applying Session 3 Lessons to Your Landing Page |
12:45 – 2:00 pm |
Networking Lunch + Q&A with the Optimization Experts |
2:00 – 3:00 pm |
Session 4 – Uncovering the Hidden (Psychological) Friction in Your Landing Page Design (9 Key Principles) |
3:00 – 3:30 pm |
Applying Session 4 Lessons to Your Landing Page |
3:30 – 3:45 pm |
Break |
3:45 – 4:45 pm |
Session 5 – Discovering the Ideal Incentive - The Easiest Way to Double Conversion (7 Rules + Two Essential Tools) |
4:45 – 5:15 pm |
Applying Session 5 Lessons to Your Landing Page |
5:30 – 7:30 pm |
Networking Reception + Q&A with the Optimization Experts |
| Tuesday June 3, 2008 |
7:00 – 8:30 am |
Networking Breakfast |
8:30 – 9:30 am |
Session 6 – Learning How to Overcome Web Path Anxiety – The Critical Obstacle to Path Completion (16 Ways To Eliminate It) |
9:30 – 10:00 am |
Applying Session 6 Lessons to Your Landing Page |
10:00 – 10:15 am |
Break |
10:15 – 11:15 am |
Session 7 - Review of The Landing Page Optimization Process -- Putting it to Work for Your Company |
11:15 – 12:00 pm |
Certification Exam (Yes, you can pass this simple - but important -test!) |
12:00 – 12:30 pm |
Next Steps - Getting Your Workshop Landing Page Blueprint Personally Reviewed by the MarketingExperiments’ Optimization Experts |
Cost
This complete workshop costs $1,995. But, if you were to purchase your workshop ticket, certification class, and custom landing page critique separately, you would spend a total of $6,440 (based on real, NOT inflated prices). If you reserve your seat now, you will save substantial money.
| Workshop Ticket |
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$1195 |
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| Certification Course | |
$ 995 | |
| Landing Page Video Critique | |
$4250 | |
| TOTAL | |
$6440 | |
| SAVINGS | |
$4445 | |
| YOUR PRICE |
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$1995 |
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We have done everything possible to insure you receive the highest possible ROI on this small investment. Please consider the value of a 10% to 50% increase in your conversation ratio. Here is an example:
Greg Blanchard, attended one of our clinics on October 10th. He received just 15 minutes of feedback from two of our optimization experts, Jimmy Ellis and Aaron Rosenthal. Then he modified his landing pages based on their suggestions:

EMAIL EXCERPT: "93% increase (in revenue)
... the average order size more than doubled! Needless to say, things are going much better this winter!"
- Gregg Blanchard
Reserve Your Seat Now
There are two important reasons to reserve your seat today:
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First, because of the intense level of personal instruction, the event is being strictly limited to 100 companies (the last event sold out -- 200 tickets in 23 days).
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And second, this is the fastest, least expensive way to increase your sales immediately. |
For answers to any questions regarding this Workshop, you may contact customer service at: (service@sherpastore.com or 1-877-895-1717)
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Notes From Attendees:
"Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."
--Chris Smythe,
Internetseer.com, Inc.
"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
--Caroline Baker,
Vocus
"This course offered a tremendous amount of information in a very compelling way. Time well spent."
--Frank Gibbons,
Chief Media
"This course was an eye-opener in best practices. Thank You!"
--Jay Masino
Motorola
"Great Course – adds “science” to what we do and confirms the need to test and dissect email marketing efforts."
--Celestine Turner,
Verizon Wireless
"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"
--Hannah Cusack,
Messenger International
"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there’s nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I’ve been to – period."
--Tressia Gehrke,
Travel Portland
"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics – this course provides practical, hands-on approach that is readily “translatable” to our own email marketing strategy implementation."
--Deirdre O’Boyle,
DHO Consulting, Inc.
"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended – intense, focused and stimulating to the strategic thinking process."
--Runa Chatterji,
Astrology.com
"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."
--Mark Sincavage,
Covance Inc.
"Excellent course . . . very helpful. This gave me a lot of ideas for testing. The content is very relevant to what we actually do, not just a bunch of idealistic advice."
--Kristen Shaw,
Bill Me Later
"Excellent! Wonderful application of urgency (artificial and natural). It was amazing to get this much information in a single day! It kept me on the edge of my seat for eight hours – no small feat!"
--Jorin Hawley,
ICF International
Read more testimonials
Previous Students and Attendees:
- JP Morgan Chase
- Kodak
- Microsoft
- McAfee
- Disney Destinations
- Motorola
- Omniture
- The Ritz-Carlton Club
- optionsXpress
- Schwan's Home Service, Inc
- Pitney Bowes
- Fidelity Investments
- Franklin Templeton Investments
- Hewlett Packard
- Citrix Online
- eHarmony
- Eloqua Corporation
- PayPal
- ExactTarget
- A&E Television Network
- ATP Tour, Inc
- Bill Me Later, Inc.
- CBSSports.com
- Conde Nast Publications
- Costco Wholesale
- CVS/pharmacy
- DePaul University
- Dell
- Edward Jones
- Dow Jones & Co Inc.
- EDGAR Online, Inc.
- Humana
- LucasArts
- National Parks Conservation Association
- Pitney Bowes
- Readers Digest Association
- Siemens
- Sony Online Entertainment
- The Walt Disney Co.
- iContact
- GCDirect
- Genworth Financial
- Eaton
- EMC Corporation
- Blackboard, Inc.
- Cadabra Marketing
- Accenture
- Bankrate, Inc.
- Hanover Direct
- Homes.com
- Intuit
- MindComet
- Expedia Corporate Travel
- Florida Power & Light Company
- Net Speed
- Oakley, Inc
- Human Capital Institute
- ICE.com
- Direct Media, Inc.
- Dur-A-Flex
- CBN Inc
- Moxie Interactive
- Oracle
- SolidWorks
- Ascentium
- Bent Media
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