Practical B2B Marketing Data, Analysis and Tools to Help You Generate More Business in our Tough Economy

MarketingSherpa's 6th annual 'B2B Marketing Benchmark Report 2009-10' provides B2B marketers with a powerful blend of general, industry-specific and technology-based marketing research and strategies to help align your business for success. (Note: previous editions were entitled 'Business Technology Benchmark Report').
This year's report will help you:

• Increase your marketing campaign effectiveness and ROI
• Focus your efforts on implementing the "most" profitable and actionable tactics
• Allocate feasible budgets to improve existing programs and explore new revenue generating opportunities
• Get inspired with ideas from over 1,150 fellow B2B marketers who have achieved success

Powerful New Research Findings

The 'B2B Marketing Benchmark Report 2009-10' features brand new primary research compiled from 2,631 marketing professionals like yourself. With the convergence of multiple mediums coupled with today's volatile economic climate, it's critical that B2B marketers understand and use available data more effectively than ever.

Just taking a quick peek inside this comprehensive study reveals that the more data you have and the better you understand it, the more likely your campaigns will be successful. Consider the following excepts from the book:

1. Economic recovery? 47% of B2B marketers are optimistic that the economy will recover in 2009. The expectations of better days ahead will mean a change in marketing objectives and the strategies required to achieve them for 2010.
2. Search marketing is generating the bulk of B2B leads, but are they good leads? Find out more on the balancing act between quantity and quality.
3. B2B is ahead of B2C in the adoption of social media. Find out why B2B marketers are leading the charge.
4. Understanding the complex sale is paramount to success. What resources are technology buyers using to make decisions? (Note: the changes over the last 6 months will impact your marketing strategy!)

10 Special Reports: Get Practical and Proven How-to Best Practices From the Field

1. Creating & distributing a social media release (p. 136-138)
2. Generating B2B leads with Facebook, LinkedIn, Twitter, and blogging (p. 141-144)
3. A strategy for defending your marketing budget (p. 28-30)
4. Generating leads with social media marketing (p. 64-67)
5. Rethinking your search marketing to boost ROI (p. 80-82)
6. 5 steps to implementing PR 2.0 (p. 89-90)
7. On-site conference doubles attendance virtually (p. 94-96)
8. Stealth product launch at trade show generates 374% more leads (p. 97-99)
9. Integrating marketing 2.0 tactics boosts lead generation & reduces cost per lead (p. 102-104)
10. 7 tips for effective lead generation nurturing NOW (p. 112-116)

7 Marketing Insights: Find from Your Peers on What They Are Doing to Overcome Common B2B Marketing Challenges

1. Overcoming Challenges in the Business Technology Sector
2. Overcoming Challenges in the Industrial and Manufacturing Sector
3. Overcoming Challenges in Other Sectors
4. Strategies and Tactics for a Rebounding Economy
5. Key Challenges of Lead Management and the Marketing-to-Sales Process
6. The Impact of the Economy on Purchasing
7. Addressing the Challenges with Proven Strategies

And that is just the beginning. The 6th edition of 'B2B Marketing Benchmark Report 2009/2010' with arm you with practical and useful data on:

• What is the breakdown of marketing spends on people vs. programs?
• What is the tactical allocation of online marketing budgets, from website to social media?
• What percentage of leads are generated by marketing tactic (i.e. SEO to direct mail)
• What marketing tactics are companies outsourcing?
• What marketing tactics do B2B marketers believe will bounce back in 2009?
• What are online marketing budgets actually spent on?
• What do marketers know about leads before handing off to sales?
• What is working in email marketing - and what isn't?
• What are marketers testing in email marketing?
• What social media tactics are B2B marketers using?
• What is working in social media - and what isn't?
• What web metrics are tracked by B2B marketers?
• What do buyers expect once they have registered on a website?
• What are the quality and quantity of leads generated by search marketing?
• What is work in offline marketing (direct mail, print, etc.)?
• What works best in public relations?
• What are the quality and quantity of leads generated by new release tactics?
• What are the quality and quantity of leads generated by trade show tactics?
• What percentage of leads is likely to advance to the next stage?
• What are best practices in managing the marketing-to-sales process?
• What is the role of social media in B2B branding goals?
• What prevents B2B organizations from adopting social media?
• What is the length of the buying process (by purchase amount)?
• What factors involved in the purchase decision have changed?
• What impact has the economy had on relationships with vendors?



Testimonials



"The B2B Marketing Report aptly describes the marketing landscape of the 2009 economy, and provides marketers with an in-depth analysis to help make educated decisions what works from the tried and true, and where marketers should focus their attention on 2.0 initiatives for 2010, and beyond. Thank you, Marketing Sherpa, great resource!

Debbie Hemley, Social Media Manager
Weber Media Partners

"I love the actionable, concrete data and commentary in your new B2B Benchmark Report, it helps me make smarter, fact-based decisions.

Bill Baird, President
Baird Direct Marketing, Inc.

"Congratulations! We just received our copy [B2B Report] and it's amazing!!! It's full of fantastic stuff that is extremely useful."

Frederick Marckini, Founder & CEO
iProspect

"This is a fantastic report. It answers every question I've ever asked about IT Marketing Metrics."

Michael Grover, Former Director of Marketing
CMP Media's TechWeb Network



Table of Contents



Chapter 1: The Increasing Difficult Challenges Facing B2B Marketers
Chapter 2: Marketing Budgets and Financial Metrics

Chapter 3: Marketing Strategies for an Economic Recovery

Chapter 4: Marketing Tactics and Best Practices

Chapter 5: Lead Management and the B2B Marketing-to-Sales Process

Chapter 6: Social Media's Role in Building B2B Brands

Chapter 7: The Buying Process for Large and Complex Purchases

Chapter 8: Marketing Trends for the Business Technology Sector

Chapter 9: Marketing Benchmarks for the Industrial Sector

Chapter 10: Best Practices of B2B Agencies and Marketing Consultants



Just a Few of the Companies That Rely on 'B2B Marketing Benchmark Report' to Stay Ahead


Cisco, SafeNet, Google, VantagePoint, Eloqua, Phare Consulting, Intel, Marketo, SchemaLogic, Marketbridge, Nexway, Sonic Foundry, Iron Mountain, MicroStrategy, Lyris Technologies, VML, Everest Software, Microsoft, Acquity Group, Secure64 Software, SunGard, Babcock & Jenkins, Brightcove, Accenture, CDS Software, EISI, Apple, Unisys, VSM, SurePayroll, XO Communications, Safend, Sun, Matrox, Unica, SLI Systems, Putman Media, Maconomy, Motorola, Tellabs, Lionbridge, Citrix, Omniture, Silverpop, Dell, Blackbaud, Merkle, MarCom Ink, RISI, Research in Motion, Xerox, Hewlett-Packard, Siemens, Carlisle Technologies, Mighty Leaf Tea, Continental Resources, Vocus, Cardinal Health, Serena Software, Computerworld, Franklin Templeton Investments, ON24, Reed Business, Acxiom, Dow Jones, Juniper Networks, Grey Worldwide, Quest Software, Salesforce.com, ATT, Novell, Mazda, Level 3 Communications, Oracle, Logitech, SAP, Hitachi Data Systems, Dow Corning, Thomson Reuters, HubSpot, Saatchi & Saatchi, Novartis, and many more.

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