From the Top of the Funnel to the Bottom Line
Join the nation's top B2B marketers at our 7th annual B2B Marketing Summit, for two days of immersive, hands-on instruction
covering the latest marketing strategies and techniques. Hone your traditional marketing skills while expanding your
knowledge and expertise of these new strategies through a powerful mix of:
- Data-Driven Content - Based on MarketingSherpa's latest research and benchmark data from leading B2B marketers and
professionals
- Hands-on Training - Dig deep into a variety of marketing tactics from multiple B2B experts
- Industry Experts - Become part of the discussion and have your questions answered during interactive, audience-led
panels
- Real-Life Results from Marketers - Listen to a variety of case studies presented by your B2B marketing peers
You'll be certain to take home a wealth of wisdom, strategies and tactics you can immediately apply to improve your marketing results from the top of the sales funnel, to your bottom line.
You'll learn to:
- Architect a successful social media strategy
- Use Twitter, Facebook and LinkedIn to drive leads
- Accurately score, nurture and measure leads
- Align marketing and sales strategies
- Optimize PPC, SEO, email and landing pages
- Develop strategies to grow your list
- Generate B2B content your audiences will value
- Manage multichannel campaigns
- Market effectively to Fortune 500 companies
- Accelerate leads through the funnel
Dual-Coast Summit Dates and Locations
- Parc 55 Hotel, San Francisco, CA - October 4-5
- Westin Waltham, Boston, MA - October 25-26
For a limited time, you can reserve your ticket to B2B Marketing Summit '10 for $1,495 (a $200 savings). This special offer ends September 10, 2010.
B2B Marketing Summit ’10 Agenda: Two Power-Packed Days of Case Studies, Training, Research and Expert Panels
We are excited to release the preliminary agenda for B2B Marketing Summit ’10, to be held in San Francisco on October 4-5 and Boston on October 25-26. Please take this opportunity to review the agenda and discover the proven demand generation strategies and advice you’ll learn during this year’s Summit.
Here are just a few samples of the case studies, how-to and training sessions we will feature at B2B Marketing Summit ‘10:
- Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing
- Lead Scoring and Nurturing– Melissa Centrella from Virgin HealthMiles
- Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends
- Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP
- Balancing Your Marketing Portfolio: Choosing the Right Mix of Tactics to Maximize ROI – Greg Sherry from Verint Systems
Plus, you’ll get practical, relevant hands-on training from marketing experts Flint McGlaughlin from MECLABS, Brian Carroll from InTouch and Sergio Balegno from MarketingSherpa. These sessions will cover lead nurturing, sales alignment, social marketing strategy, conversion optimization and more.
Review the B2B Summit '10 Agenda
What Makes B2B Marketing Summit '10 Unique?
You'll listen, learn and interact with B2B marketing experts over two days through an intriguing blend of instructional formats, custom tailored to provide value to marketers of all skill levels. Whether you're looking for intensive how-to training, interactive audience-led panel discussions or real-life case studies to add to your arsenal, B2B Marketing Summit '10 has it all.
You'll leave the summit armed with relevant, new B2B marketing tactics, knowledge and expertise you can use to get ahead and stay ahead of your competition.
- Interactive, How-To Training Sessions on lead nurturing, list building, conversion optimization, social media marketing, search, marketing/sales alignment, lead scoring, analytics, email marketing, direct mail, telemarketing and more.
- Multiple Case Studies, war stories and lessons learned, presented by your B2B peers and mentors (Past speakers include marketers from Oracle, Siemens, Cisco Systems, among many others).
- Latest MarketingSherpa B2B Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
- Interactive Panel Discussions with subject matter experts on social media, lead generation, nurturing, tactics and other significant topics.
- Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
- Proven Lead Generation Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
- Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
What Makes MarketingSherpa Unique?
- Real Stories - While our competitors are publishing vendor whitepapers as articles, we're collecting and providing information the old fashioned way - with a skilled team of full-time reporters and writers.
- Real Experience - We offer the largest, most thorough library of real-world case studies (1,590 and counting) from the SMBs to the Fortune 500.
- Real Samples - Our library of creative samples (more than 3,200) is a marketer's dream swipe-file for generating the next 'big idea' for your company.
- Real Numbers - Primary studies, surveys and tests by MarketingSherpa's renowned research team investigate what works and what doesn't in marketing.
- Real People - We've built a community of industry experts and leading marketers who contribute their experience at MarketingSherpa summits, online roundtables and web events.
Recent B2B Summit Attendees
|
| Acxiom |
Intuit |
| Ariba |
Jigsaw |
| Blackboard |
Kronos |
| Capital One |
LeadSloth |
| Careerbuilder |
Marketbright |
| Cisco |
Marketo |
| Citrix |
Meridian Systems |
| Delta Dental |
Motorola |
| Demandbase |
Novell |
| Eisevier |
Omniture |
| Element AB |
On24 |
| Eloqua |
Oracle |
| Genius |
Pearson |
| GlobalSpec |
Pentera |
| Google |
Pitney Bowes |
| Hitachi Data Systems |
Qwest |
| Hughes |
Reachforce |
| IBM |
SAS Canada |
| Siemens |
TELUS |
| Sun Microsystems |
Ziff-Davis Media |
Here's What Past Attendees Have Shared:
"This is by far the best B2B marketing conference I've ever attended. The sessions were spot-on and so relevant to my needs. A+ content, A+ Case Studies, A+ Organization and flow. Thank you! I will be back next year with colleagues!"
Mary Dondiego
Vitalsmarts
"It does not matter if you are a seasoned marketing professional or a novice, you will leave these summits with a wealth of new ideas which you can put into practice immediately. If you think you do not have the time to attend the Summit, make time! You will enhance your value to your company and advance your career."
Della Lowe
AirTight Networks
"My field of expertise is B2B Digital Marketing, and the MarketingSherpa B2B Marketing Summit provides me with many new insights, and allows me to network one-on-one with thought leaders in the space. The summit is an investment that pays off many times over."
Jep Castelein
LeadSloth
"I came to last year's Summit and brought back a notebook full of ideas that helped me make a real impact over the year. This year I'm excited to get back and start applying the new ideas I learnded. The stuff I learn here makes me look good. Thanks
MarketingSherpa!"
Angela Dunham
ShareBuilder
"An outstanding summit with great content and a compelling value proposition. A practitioner's delight with take-aways for every level of expertise more power to the MS team and may your tribe increase."
Milap Shah
Nex-sales
"The peer-to-peer interaction was fantastic. Each session and speaker provided spot-on content to help me stay grounded in the real-world. No vendor pitches during sessions - just real marketers providing practical and proven results. Thanks MarketingSherpa, keep up the great work!"
Liliana Cruz
Varian
"This event exceeded my high expectations and is probably the most practical marketing event out there for those in the B2B space. Every session looked at issues everyone's facing, and provided real examples and solutions. The challenge for any event attendee is to actually implement what you learn, but that was not a problem at B2B Summit. MarketingSherpa provided takeaways and action items from every session, to make sure that I could make real change when I returned to the office Monday morning. That is what made this event so special."
Lynne Brash, Manager
Technology Evaluation Centers
"Attending the Marketing Sherpa B2B Summit was a very valuable experience. The diverse speakers covered all of the key topics that B2B marketers are faced with today and left me with a long list of ideas and action items to start working on immediately. This was a great learning experience and given the constant change of pace in the world of marketing, I'm already looking forward to attending again next year."
Chris Hutcheson
Recommind
"The B2B Summit was probably one of the best marketing events I've ever attended, and I've attended lots. The sessions were extremely helpful, with practical information that I was immediately able to transfer back to my day-to-day role and educate my team."
Catherine Carter
Director, Marketing, Clarity Systems
"Once again, packed with valuable information I can take back and immediately implement within our organization."
Liz Kirk
Motorola
Who Should Attend?
- Directors of Marketing
- VPs of Marketing
- Presidents/CEOs
- MarCom Managers
- Marketing Program Managers
- Directors of Demand Generation
- Channel Marketing Managers
Where to Stay and What to Do
San Francisco
October 4-5
Parc 55 Hotel San Francisco
55 Cyril Magnin Street
San Francisco, CA 94102
(415) 392-8000
www.parc55hotel.com
To book a discounted hotel room at the Parc 55 Hotel San Francisco:
The $199 discounted hotel room rate is available until Friday, September 10, 2010. To book a discounted room, visit:
https://www.reztrip.com/RezTripWeb/specialPromo.do?id=code1%3D9388314%26code2%3D11454104
You can also call (800) 595-0507. Be sure to mention MarketingSherpa to receive the discount.
Boston
October 25-26
Westin Waltham-Boston
70 Third Avenue
Waltham, MA 02451
(781) 290-5600
To book a discounted hotel room at the Westin Waltham-Boston:
The $199 discounted hotel room rate is available until Friday, October 1, 2010. To book a discounted room, visit:
http://www.starwoodmeeting.com/Book/marketingsummit
You can also call (781) 290-5600. Be sure to mention MarketingSherpa to receive the discount.
Your 100% Guarantee for Summit Tickets
You will receive a full refund for any ticket if you contact us to cancel 30 business days or more prior to the event itself. You must submit your cancellation in writing at least 30 days prior to the event. Please fax to 401-247-1455, attn: Customer Service.
Cancellations received 30 days or more prior to the event start date will receive a 100% refund. Cancellations received 7-29
days prior to the event start date will receive a credit of 50% of the purchase price toward a future event minus a $100 processing fee. For cancellations received 6 days or fewer prior the event start date, no refunds will be made nor credits given.
No refunds will be issued following the event. No refunds will be issued for no-shows, travel delays, missed sessions or cancellations made after the start of the event. Substitutions/name changes may be made at any time prior to the event without penalty.
Did You Know?
- B2B marketers consistently rate MarketingSherpa as the 'Best' source for marketing information.
- MarketingSherpa is the #1 source for information about email marketing.
- In an average year, Sherpa's research team generates more than 2,000 original data charts.
- More than 225,000 marketers worldwide use MarketingSherpa resources every month.
- MarketingSherpa is the only major publisher of marketing information that doesn't accept outside advertising.
