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For Business-to-Business Only: 144 Lab- Proven Guidelines to Improve Your Web Sites's Copy, Design, Lead Generation & Sales

Cover of B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed



    • MarketingSherpa Review: If you're leading a Web redesign meeting and need scientifically-proven best practices -- or if you think your company's site needs a redo, but need to muster internal support -- this Report may prove invaluable. You'll learn:

  • Web page layout, graphic design, and copywriting styles that impress business users (instead of turning them off.)
  • Specifics on registration form and 'Contact Us' page design to improve lead generation
  • How to revamp your site's informational offers -- white papers, online demos, and product comparison charts -- for better conversion rates.
  • For B2B sites with loads of content: how to re-organize your navigation, search, and overall design so prospects can find what they are looking for quickly and easily.

    How the real-life research into what business users want was conducted:

    World renowned usability gurus, Nielsen Norman Group, conducted three exclusive studies with real-life business users (your customers and prospects) to discover how to improve B2B web sites.

  • 12 focus groups to understand the online research and purchase process; and to create four "personas" of typical B-to-B Web site visitors. (Yes, you'll get details of these four personas in the Report.)
  • 55 one-on-one user tests, where real-life business execs visited Web sites seeking product and services information, with a research expert at their side taking notes on what worked and what confused or annoyed the user.
  • Seven field studies (aka ethnography) where researchers visited business users at their offices to see how they visited and navigated B2B company Web sites while at work.

    In total participants visited 179 B2B Web sites including sites for companies in information technology, electronics, healthcare/medical, HR, marketing, and accounting services, office supplies, promotional products, overnight shippers, manufacturing, and telecommunications.

    How the 144 Guidelines for improving B2B site results are presented:

    The Report is fairly easy to use because it takes a step-by-step approach to B2B Web design, from the home pages … to navigation … to product information pages … to lead generation devices. A section on B2B ecommerce is also presented with helpful tips.

    Best of all, each Guideline is illustrated with color screenshots of real-life Web sites so you can see what works (and what doesn't) for yourself. The 158-total illustrations make copying what works much easier. We suspect many marketers will walk down the hall to their design departments with stick-ums planted all over this Report.

    Report PDF downloads instantly -- and is 100% money-back guaranteed

    You will be able to access your 282-page report instantly after you purchase it here at SherpaStore.

    As always, MarketingSherpa backs our recommendation with a 100% money-back guarantee. If you are not satisfied with this Report, simply return it to us for a fast refund.

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    • Order Here Risk-Free

    Site License- Permission to make copies within your organization
    PDF only--downloads instantly

    Price: $398

    Add to Cart

    ------- or -------

    Single User License - For use by a single user only
    PDF only--downloads instantly

    Price: $198

    Add to Cart

    Product Details

    Pages 282 pgs
    Charts 158 Color Screenshots
    Pub Date Sep 2007
    Publisher Nielsen Norman Group
    Store ID #30123
    About MarketingSherpa

    Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

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