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Benchmarks and Metrics
- 2,194 B2B and B2C marketers surveyed
- 169 charts and tables
- Insight about the impact of social media on SEO
- Data on the most effective SEO tactics
- SEO budgeting and financial metrics
- Research on mobile, real time, personalized and video search
- Publish Date: June 30
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- 27 real-world examples of what works
- 11 case studies from leading companies
- 20 charts and tables
- 3 special reports
- 9 checklists and worksheets
- Social media policy template
- Special Section: Search and Social
- Special Section: Email and Social
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- 197 charts and tables
- 14 chapters and 255 pages
- Research from 2,317 B2B and B2C marketers
- 8 top challenges to achieving success
- Sherpa's Social Marketing ROAD Map
- Budgeting and financial metrics (are you spending more than your peers?)
- Social media consumption and user behavior
- Integration of social media and email
- Integration of social media and search
- Research on Twitter, Facebook, LinkedIn and blogging
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- 172 Charts & Tables
- Special Report on Social Sharing (25 pages)
- Special Report on B2B Email Marketing (12 pages)
- Special Report on International Email Marketing (13 pages)
- Research from 1,493 Real-Life Marketers
- 17 New "Notes from the Field" Case Studies
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- 2,631 marketing professionals surveyed
- 157 charts & tables
- First Ever: Social Media Marketing section
- 7 Marketing Insight sections, including: Strategies & Tactics for a Rebounding Economy
- 10 practical how-to best practices from the field
- Instant access to Executive Summary
Also in Benchmarks and Metrics
All-new research features:
180 charts, tables and graphs
Data from 1,481 ecommerce marketers
Advanced tactics from ‘high knowledge’ ecommerce organizations
Social media and ecommerce: what’s working
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80 SherpaTips
150+ creative samples
86 email Case Studies
Increase click rates by up to 55%
Improve conversions by up to 158%
8 Email Marketing Audit Checklists
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Step-by-Step Instructions from beginning to end of lead generation campaigns
Over 150 Real-life Case Studies, tactics, how-tos
60 Stats, Data Charts and eyetracking heatmaps
158 creative samples
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-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
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Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.
- 106 scientific truths
- 414 practical ideas
- 318 pages
- Rewritten & redesigned 2005
Save Money - Proven strategies to minimize your spending + reach your goals
Improve ROI - Tactics to decrease media waste + improve targeting
New Research Findings - Gain understanding of the new rules of video
Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
Primary research from 1,083 marketers and 1,422 consumers
Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
PDF download now, print copy ships after Jan 30, 2009
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Practical Research: Social Benchmark Report
- 255 pagesand 14 chapters
- 197 charts and tables
- Research from 2,317 B2B and B2C marketers
- 8 top challenges to achieving success
Download the BenchMark Executive Summary
Proven How to's: Social ROAD Map Handbook
- 155 pages and 3 special reports
- 27 real-world examples of what works
- 11 case studies from leading companies
- 20 charts and tables
Download the Handbook Executive Summary
- Email Marketing Benchmark Report
- Best Practices in Email Marketing Handbook
- Social Media Marketing Benchmark Report
- Search Marketing Benchmark Report
- Landing Page Handbook
- B2B Marketing Benchmark Report
- B2B Lead Generation Handbook
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