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Benchmarks and Metrics

6th Annual ‘B2B Marketing Benchmark Report 2009-10’

2,631 marketing professionals surveyed
157 charts & tables
First Ever: Social Media Marketing section
7 Marketing Insight sections, including: ‘Strategies & Tactics for a Rebounding Economy’
10 practical how-to best practices from the field
Instant access to Executive Summary

MarketingSherpa’s 2009 Ecommerce Benchmark Report

All-new research features:

180 charts, tables and graphs

Data from 1,481 ecommerce marketers

Advanced tactics from ‘high knowledge’ ecommerce organizations

Social media and ecommerce: what’s working

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Contributing Sponsor: MarketingExperiments

Best Practices in Email Marketing Handbook

80 SherpaTips

150+ creative samples

86 email Case Studies

Increase click rates by up to 55%

Improve conversions by up to 158%

8 Email Marketing Audit Checklists

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Save $100 - Special Rate from Listrak

2009 Social Media Marketing and PR: Benchmarks and Best Practices

157 charts and tables on the emerging state of Social Media marketing

13 practical how-to best practices from the field

Discover how Social Media is changing PR

Find out the metrics and budgets of Social Media marketing

Special report: Using Social Networking Sites for Demand Generation

Special Section: “9 Steps to Social Marketing Success”

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MarketingSherpa Marketing With Video Report: Online, TV & Mobile

Save Money - Proven strategies to minimize your spending + reach your goals

Improve ROI – Tactics to decrease media waste + improve targeting

New Research Findings – Gain understanding of the new rules of video

Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers

Primary research from 1,083 marketers and 1,422 consumers

Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more

PDF download now, print copy ships after Jan 30, 2009

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Also in Benchmarks and Metrics

The 2009 Email Marketing Benchmark Guide

205 Charts, 66 Tables and Images

8 Eyetracking Heatmaps

Research from 1,763 real-life marketers

6 new Special Reports including 12 Point Plan to Increase Email Performance

8 New "Notes from the Field" Case Studies

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MarketingSherpa B-to-B Lead Generation Handbook gives you:

Step-by-Step Instructions from beginning to end of lead generation campaigns

Over 150 Real-life Case Studies, tactics, how-tos

60 Stats, Data Charts and eyetracking heatmaps

158 creative samples

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2008 Landing Page Handbook

-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Click here to Download the Executive Summary

Risk-Free: 100% money-back guaranteed

2008 Online Advertising Handbook + Benchmarks

Fact-based data for online advertising strategy, tactics, and general know-how

577 advertisers and marketers surveyed

Filled with common sense design and scientific targeting

30 Images/Creative Samples

116 Tables and Charts

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MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.