Top Sellers in:
Benchmarks and Metrics

MarketingSherpa B-to-B Lead Generation Handbook gives you:

Step-by-Step Instructions from beginning to end of lead generation campaigns

Over 150 Real-life Case Studies, tactics, how-tos

60 Stats, Data Charts and eyetracking heatmaps

158 creative samples

Download the Executive Summary

MarketingSherpa Email Marketing Benchmark Guide 2008

Results from in-depth survey of 1,210 marketers with hands-on Email experience

328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps

4 new special reports

Search Marketing Benchmark Guide 2009

Charts, tables and eytracking heatmaps

Survey results from search marketers and search marketing agency execs and staff

Stats on costs per click, conversion rates, SEO vs. PPC, and more

Ecommerce Benchmark Guide 2007

All-new Guide features:

98% new content

223 charts & tables

1,913 ecommerce marketers own data

Survey results from heatmaps 2,449 online shoppers

New eyetracking incl. Best Buy, Circuit City & Wal-Mart
Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!

MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

Also in Benchmarks and Metrics

The Professional Services Marketing Benchmark Report

Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

Direct Marketing Quantified: The Knowledge is in the Numbers

Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season

Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

106 scientific truths
414 practical ideas
318 pages
Rewritten & redesigned 2005

What’s Working In Lead Generation

Includes 42 charts and graphs and 90 data tables on what tactics are most effective in generating qualified leads for professional services businesses. Plus, special bonus section: industry-by-industry results.