Keeping the Wolves at Bay: A Media Training Manual

Don't agree to any press interviews without Keeping the Wolves at Bay at your side. Includes how to prep; how to turn questions around so you make your (predetermined) point; how to defuse hostile questions; and three hands-on checklists.

Don't Make Me Think: A Common Sense Approach to Web Usability

#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!

Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

• 106 scientific truths
• 414 practical ideas
• 318 pages
• Rewritten & redesigned 2005

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

Drilling Down Handbook: Turning Customer Data into Profits

Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.

Best Practices in Marketing with Email Newsletters

Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.

How to Create & Distribute Your Own Radio Talk Show for Fame & Profit

Have you ever yearned to do your own radio talk show? It's the best "free" advertising you can get for your newsletter, book, consultancy, or Web site. Here's a practical, step-by-step guide so you can learn more and get started today.

How to Sell Good Marketing to Your CEO

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

B-to-B Web Site Homepage Design Research Study

Landing Page Handbook 2nd Edition

-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Click here to Download the Executive Summary

Risk-Free: 100% money-back guaranteed

MarketingSherpa Marketing With Video Report: Online, TV & Mobile

The 2010 Social Media Marketing Benchmark Report includes:

• 197 charts and tables
• 14 chapters and 255 pages
• Research from 2,317 B2B and B2C marketers
• 8 top challenges to achieving success
• Sherpa's Social Marketing ROAD Map
• Budgeting and financial metrics (are you spending more than your peers?)
• Social media consumption and user behavior
• Integration of social media and email
• Integration of social media and search
• Research on Twitter, Facebook, LinkedIn and blogging

Social Marketing ROAD Map Handbook:

• 27 real-world examples of what works
• 11 case studies from leading companies
• 20 charts and tables
• 3 special reports
• 9 checklists and worksheets
• Social media policy template
• Special Section: Search and Social
• Special Section: Email and Social
• Download the Executive Summary