Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
Lab test results & how-to guidelines on:
Don't agree to any press interviews without Keeping the Wolves at Bay at your side. Includes how to prep; how to turn questions around so you make your (predetermined) point; how to defuse hostile questions; and three hands-on checklists.
Includes 42 charts and graphs and 90 data tables on what tactics are most effective in generating qualified leads for professional services businesses. Plus, special bonus section: industry-by-industry results.
#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!
Easy Manual to Excel Formulas, Analyses & Models for Direct Marketing Campaigns: Handy for Budget Season
Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.
Handbook includes 6 Case Studies and practical guidelines on telemarketing costs, hiring, scripting, offers, and response rates for publishers selling subscriptions, event tickets, renewals, and reports. 103-pages, published by NEPA.
Practical advice on how to price, market, and sell site license subscriptions to your electronic content
Practical Advice on Buying, Selling & Financing Paid Subscription Newsletters & Services
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Data and insights for marketers in travel, leisure, fast food, apparel, retail, tech, health and financial services. 39 Charts and figures included.
Advanced focus group moderation tactics: This practical new handbook features inspiration and examples for 20-specific tactics from perceptual mapping to personification. Fun and easy-to-skim presentation makes your job easier.
Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Recommended for moderators and clients hiring them
Two-volume set is the best practical guide to targeting Hispanics. Features 10 original Case Studies, 50+ charts & tables, creative samples, useful hotlinks, and tips on what works (and what doesn't.)
From personal PCs to pet accessories, US consumers spend 41% of personal income on discretionary purchases -- little luxuries. Find out what market research data reveals on motivators to turn a don't need item into a must-buy.
Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.
Your customers judge your brand by the email responses they get from your customer service department. Use this easy, new toolkit to train your CSR team to do a *much* better job - and avoid the cost of additional inbound calls.
Should you or your client be on TV? Find out how to get on 235 shows such as C-SPAN, 60 Minutes, CNN, Market Watch, The Today Show, TechTV, PBS, Fox and Oprah. Includes complete contact details for producer and how to pitch them on being a guest.
Learn how to change a few words of copy on your web site to get lots more traffic from search engines.
18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.
Have you ever yearned to do your own radio talk show? It's the best "free" advertising you can get for your newsletter, book, consultancy, or Web site. Here's a practical, step-by-step guide so you can learn more and get started today.
Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
Find out which copywriting tweaks could increase traffic from search engines:
Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.
Hundreds of marketers have improved their copywriting skills by taking this practical hands-on e-course. Work at your own speed, in your own timeframe… whenever it is convenient for you. Includes Course Workbook and Answers section.
All-new Guide features:
Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!
MarketingSherpa's Landing Page Handbook
-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
Risk-Free: 100% money-back guaranteed
In Stock Now - Ships in 24 hours
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'Top 10 B-to-B Marketing Fast Fixes: How to Generate & Nurture More Qualified Leads'
Complimentary teleseminar signup Based on the NEW B-to-B Lead Generation Handbook:
You will receive practical proven tips on: Date: Thursday, July 10th 9-10 a.m. or 2-3 p.m. ET |
