Top Sellers in:
Business-to-Business
- 2,194 B2B and B2C marketers surveyed
- 169 charts and tables
- Insight about the impact of social media on SEO
- Data on the most effective SEO tactics
- SEO budgeting and financial metrics
- Research on mobile, real time, personalized and video search
- Publish Date: June 30
Click here to download the Executive Summary
- 27 real-world examples of what works
- 11 case studies from leading companies
- 20 charts and tables
- 3 special reports
- 9 checklists and worksheets
- Social media policy template
- Special Section: Search and Social
- Special Section: Email and Social
- Download the Executive Summary
- 2,631 marketing professionals surveyed
- 157 charts & tables
- First Ever: Social Media Marketing section
- 7 Marketing Insight sections, including: Strategies & Tactics for a Rebounding Economy
- 10 practical how-to best practices from the field
- Instant access to Executive Summary
Step-by-Step Instructions from beginning to end of lead generation campaigns
Over 150 Real-life Case Studies, tactics, how-tos
60 Stats, Data Charts and eyetracking heatmaps
158 creative samples
Download the Executive Summary
Also in Business-to-Business
- 197 charts and tables
- 14 chapters and 255 pages
- Research from 2,317 B2B and B2C marketers
- 8 top challenges to achieving success
- Sherpa's Social Marketing ROAD Map
- Budgeting and financial metrics (are you spending more than your peers?)
- Social media consumption and user behavior
- Integration of social media and email
- Integration of social media and search
- Research on Twitter, Facebook, LinkedIn and blogging
FREE: Read the Executive Summary
80 SherpaTips
150+ creative samples
86 email Case Studies
Increase click rates by up to 55%
Improve conversions by up to 158%
8 Email Marketing Audit Checklists
Click here to download Executive Summary
Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
144 hands-on Guidelines to revamp B2B sites to lift response rates
158 B2B website screenshots (inspirational)
Published 3/07 by Nielson Norman Group
PDF downloads instantly
282 pages; 100% money-back guaranteed
34 images & eyetracking heatmaps
6 proven ways to improve your homepage
Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites
Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
- Instruction for mapping your social strategy
- Insights on what to monitor and tools to use
- Guidance toward defining objectives and identifying metrics (so you can prove success)
- Tactics for the effective use of social media platforms
- Steps to integrate social marketing with search and email
- Review list of locations and dates
- Review complete course outline
