Top Sellers in:
Business-to-Business

image of product: 6th Annual 'B2B Marketing Benchmark Report 2009-10'

6th Annual 'B2B Marketing Benchmark Report 2009-10'

  • 2,631 marketing professionals surveyed
  • 157 charts & tables
  • First Ever: Social Media Marketing section
  • 7 Marketing Insight sections, including: Strategies & Tactics for a Rebounding Economy
  • 10 practical how-to best practices from the field
  • Instant access to Executive Summary


image of product: B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:

  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed

    • image of product: Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.

    image of product: How to Sell Good Marketing to Your CEO

    How to Sell Good Marketing to Your CEO

    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites





    • Also in Business-to-Business


    image of product: MarketingSherpa B-to-B Lead Generation Handbook gives you:

    MarketingSherpa B-to-B Lead Generation Handbook gives you:

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary


    • image of product: MarketingSherpa’s 2009 Ecommerce Benchmark Report

    MarketingSherpa’s 2009 Ecommerce Benchmark Report

    All-new research features:

  • 180 charts, tables and graphs
  • Data from 1,481 ecommerce marketers
  • Advanced tactics from ‘high knowledge’ ecommerce organizations
  • Social media and ecommerce: what’s working

  • Download the Executive Summary
  • Contributing Sponsor: MarketingExperiments


    • image of product: B2B Marketing Summit 2010

    B2B Marketing Summit 2010

    Join hundreds of your fellow B2B marketers to get the latest research on what works right NOW in B2B marketing. You'll learn:

    • How to find and build your social communities
    • How to generate more leads
    • How to generate content for white papers, blogs and virtual events
    • How to maximize results of Twitter, Facebook and LinkedIn
    • How to develop a lead nurturing programs that really works
    • How to improve sale and marketing alignment
    • How to get found using PPC and SEO campaigns
    • How to optimize the conversion process
    • How to manage multi-channel campaigns


    Email Benchmark Report

    Grow, Segment, Measure, Deliver and Optimize Your Email Campaigns
    MarketingSherpa's
    .
    MarketingSherpa Email Handbook
    .
    - 580 pages of practical and proven tactics
    - Learn how to grow, segment, measure, deliver & optimize email campaigns
    - 25 pages of checklists

    .
    (877) 895-1717
    .




    Top 5 Bestsellers
    1. New Research: 2010 Email Marketing Benchmark Report
    2. New Research: 2009-10 B2B Marketing Benchmark Report
    3. How-to Guide: Best Practices in Email Marketing Handbook
    4. New Research: 2010 Search Marketing Benchmark Report
    5. How-to Guide: Landing Page Handbook 2nd Edition

    Free Newsletter




    Your email:


    We value your privacy
    and we do not rent
    names.