All-New Special Report, CMO Perspectives on the Complex Sale includes:

• 297 Senior Marketers surveyed
• 14 pages of CMO data
• Dissecting the complex sale
• Lengthening sales cycles and growing committees
• 2011 greatest challenges confronting CMO's
• Recommended actions on cross-functional strategies

All-New Special Report, CMO Perspectives on B2B Marketing Automation includes:

• 297 Senior Marketers surveyed
• 12 pages of CMO data
• Analysis of the CMOs optimization process
• CMO marketing-sales pipelines
• 2011 greatest challenges for the CMO
• CMOs turning to marketing automation
• Marketing automation KPIs for the CMO
• Recommended actions on lead scoring & nurturing

30 Minute Marketer: How to Use Mobile for B2B Marketing

• Why user stats and usability are important to your strategy
• Using contests to grow your email lists
• How to design an efficient and user-friendly mobile site
• Tips for keeping things simple
• Ways to optimize mobile content for search

MarketingSherpa’s Toolkit - How To Produce A Webinar Program

CMO Special Reports includes:

Social Marketing ROI:

• Top strategic priorities and perceptions
• Calculating the ROI of Social Media Marketing
• Metrics, values and costs associated with ROI

• Dissecting the State of Email Delivery
• Three dimensions of relevancy tactics
• Recommended actions on expectations, content and complaints

• Lengthening sales cycles and growing committees
• 2011 greatest challenges confronting CMO's
• Recommended actions on cross-functional strategies

Social Benchmark + Handbook includes:

Practical Research: Social Benchmark Report

• 209 pages with 142 charts
• Research from 3,342 B2B and B2C marketers
• Top tatics and platforms for effective social marketing, integration and social CRM
• Social media success stories: Six campaigns that increased sales

• 155 pages and 3 special reports
• 27 real-world examples of what works
• 11 case studies from leading companies
• 20 charts and tables

Top Tactics of Strategic Social Marketers includes:

• Top social marketing tactics
• Charts comparing level of social tactics effectiveness
• Integrating social media into the marketing mix
• Six-Step strategy to social media effectiveness
• Mapping an effective social media strategy
• Recommending actions: Social Marketing ROAD Map Cycle

All-New Special Report, CMO Perspectives on Social Marketing includes:

• 760 Chief Marketers surveyed
• 13 pages of CMO data
• Top strategic priorities and perceptions
• Calculating the ROI of Social Media Marketing
• Metrics, values and costs associated with ROI
• Recommended actions on monetization and measuring ROI

2012 B2B Combo:

Benchmark Includes:

• 157 charts and analytical commentary
• Marketing insights on: Automation, personas, propostions, content and more
• Creating compelling value propositions that convert

• 171 pages focused on Top B2B marketing challenges
• 10 How-to case studies and exercises
• Step-by-step tactics on finding and attracting high-quality leads