Drilling Down Handbook: Turning Customer Data into Profits

Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.

Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

• 106 scientific truths
• 414 practical ideas
• 318 pages
• Rewritten & redesigned 2005

How to Sell Good Marketing to Your CEO

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

MarketingSherpa Annual Membership

800 + Case studies

649 + How-to training resources

344 + Interviews

268 + Special Reports articles Research database - 7908 data points

3086+ Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

953 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

MarketingSherpa’s 2009 Ecommerce Benchmark Report

All-new research features:

180 charts, tables and graphs

Data from 1,481 ecommerce marketers

Advanced tactics from ‘high knowledge’ ecommerce organizations

Social media and ecommerce: what’s working

Download the Executive Summary

Contributing Sponsor: MarketingExperiments