Top Tactics of Strategic Social Marketers includes:

• Top social marketing tactics
• Charts comparing level of social tactics effectiveness
• Integrating social media into the marketing mix
• Six-Step strategy to social media effectiveness
• Mapping an effective social media strategy
• Recommending actions: Social Marketing ROAD Map Cycle

All-New Special Report, CMO Perspectives on Social Marketing includes:

• 760 Chief Marketers surveyed
• 13 pages of CMO data
• Top strategic priorities and perceptions
• Calculating the ROI of Social Media Marketing
• Metrics, values and costs associated with ROI
• Recommended actions on monetization and measuring ROI

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MarketingSherpa Annual Membership

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