All-new research features:
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.
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