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Content Marketing

image of product: How to Sell Good Marketing to Your CEO

How to Sell Good Marketing to Your CEO

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

image of product: ME-001: Fundamentals of Online Testing

ME-001: Fundamentals of Online Testing

  • Online and on-demand seven session course
  • Learn what constitutes a valid sample size
  • Determine the best test design for your objective
  • Find out the best methods for interpreting your results
  • Calculate ROI based on your research

    • image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts


  • Download the executive summary

    • image of product: ME-003: Landing Page Optimization for Subscriptions.

    ME-003: Landing Page Optimization for Subscriptions.

  • Online and on-demand seven session course
  • Optimize subscriptions paths
  • Remove unnecessary steps
  • Communicate value at every step
  • Capture only essential information

    • image of product: ME-004: Landing Page Optimization for Ecommerce

    ME-004: Landing Page Optimization for Ecommerce

    You’ll learn proven techniques including:

  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action





    • Also in Content Marketing


    image of product: MarketingSherpa Marketing With Video Report: Online, TV & Mobile

    MarketingSherpa Marketing With Video Report: Online, TV & Mobile

  • Save Money - Proven strategies to minimize your spending + reach your goals
  • Improve ROI - Tactics to decrease media waste + improve targeting
  • New Research Findings - Gain understanding of the new rules of video
  • Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
  • Primary research from 1,083 marketers and 1,422 consumers
  • Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
  • PDF download now, print copy ships after Jan 30, 2009
  • Click here to download the Executive Summary


    • Email Benchmark Report

    Grow, Segment, Measure, Deliver and Optimize Your Email Campaigns
    MarketingSherpa's
    .
    MarketingSherpa Email Handbook
    .
    - 580 pages of practical and proven tactics
    - Learn how to grow, segment, measure, deliver & optimize email campaigns
    - 25 pages of checklists

    .
    (877) 895-1717
    .




    Top 5 Bestsellers
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    5. How-to Guide: Landing Page Handbook 2nd Edition

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