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image of product: Secrets of M&A Success: The Newsletter Publisher's Guide to Mergers, Acquisitions, and Banking

Secrets of M&A Success: The Newsletter Publisher's Guide to Mergers, Acquisitions, and Banking

Practical Advice on Buying, Selling & Financing Paid Subscription Newsletters & Services

image of product: Telemarketing for Subscription Newsletter Publishers

Telemarketing for Subscription Newsletter Publishers

Handbook includes 6 Case Studies and practical guidelines on telemarketing costs, hiring, scripting, offers, and response rates for publishers selling subscriptions, event tickets, renewals, and reports. 103-pages, published by NEPA.

image of product: How to Sell Site Licenses to Electronic Content

How to Sell Site Licenses to Electronic Content

Practical advice on how to price, market, and sell site license subscriptions to your electronic content

image of product: How to Sell Good Marketing to Your CEO

How to Sell Good Marketing to Your CEO

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

image of product: MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

Lab test results & how-to guidelines on:

  • PPC Google advertising
  • Web site design & email tests
  • A/B and multivariate tests

    241 Pages;106 Tables;24 Illustrations
    BONUS! MarketingExperiments Testing Tools
    CD with every order 100% money-back guaranteed
    Hardcover In-Stock:Ships in 24 hours





  • Also in Content Marketing


    image of product: ME-001: Fundamentals of Online Testing

    ME-001: Fundamentals of Online Testing

  • Online and on-demand seven session course
  • Learn what constitutes a valid sample size
  • Determine the best test design for your objective
  • Find out the best methods for interpreting your results
  • Calculate ROI based on your research

  • image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts


  • image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

  • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits


    image of product: ME-003: Landing Page Optimization for Subscriptions.

    ME-003: Landing Page Optimization for Subscriptions.

  • Online and on-demand seven session course
  • Optimize subscriptions paths
  • Remove unnecessary steps
  • Communicate value at every step
  • Capture only essential information

  • image of product: ME—004: Landing Page
Optimization for Ecommerce

    ME—004: Landing Page Optimization for Ecommerce

    You’ll learn proven techniques including:

  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action

  • 'Top 10 B-to-B Marketing Fast Fixes: How to Generate & Nurture More Qualified Leads'
    Complimentary teleseminar signup

    Based on the
    NEW B-to-B Lead Generation Handbook:

    You will receive practical proven tips on: Date:
    Thursday, July 10th
    9-10 a.m. or 2-3 p.m. ET






    Email Summit '09



    Top 5 Bestsellers

    1. B-to-B Demand Generation Summit 2008
    2. Business Technology Marketing Benchmark Guide 2008-09
    3. 2008 Online Advertising Handbook + Benchmarks
    4. Email Benchmark Guide 2008
    5. Newly Revised! Landing Page Handbook

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