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image of product: Social Marketing ROAD Map Handbook:

Social Marketing ROAD Map Handbook:

  • 27 real-world examples of what works
  • 11 case studies from leading companies
  • 20 charts and tables
  • 3 special reports
  • 9 checklists and worksheets
  • Social media policy template
  • Special Section: Search and Social
  • Special Section: Email and Social
  • Download the Executive Summary

image of product: MarketingSherpa Marketing With Video Report: Online, TV & Mobile

MarketingSherpa Marketing With Video Report: Online, TV & Mobile

  • Save Money - Proven strategies to minimize your spending + reach your goals
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  • New Research Findings - Gain understanding of the new rules of video
  • Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
  • Primary research from 1,083 marketers and 1,422 consumers
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  • PDF download now, print copy ships after Jan 30, 2009
  • Click here to download the Executive Summary

    • image of product: How to Sell Good Marketing to Your CEO

    How to Sell Good Marketing to Your CEO

    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    image of product: ME-001: Fundamentals of Online Testing

    ME-001: Fundamentals of Online Testing

  • Online and on-demand seven session course
  • Learn what constitutes a valid sample size
  • Determine the best test design for your objective
  • Find out the best methods for interpreting your results
  • Calculate ROI based on your research

    • image of product: ME-003: Landing Page Optimization for Subscriptions.

    ME-003: Landing Page Optimization for Subscriptions.

  • Online and on-demand seven session course
  • Optimize subscriptions paths
  • Remove unnecessary steps
  • Communicate value at every step
  • Capture only essential information





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