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image of product: Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.

image of product: ALL-NEW MarketingSherpa Email Marketing Essentials

ALL-NEW MarketingSherpa Email Marketing Essentials

Live at a city near you:
Chicago - 7/21, San Jose - 8/7, Los Angeles - 8/11, Austin - 11/17
One Day Intensive Course on:

  1. Growing Your House List
  2. Deliverability
  3. Email Creative
  4. Measurement & Reporting
  5. Email Broadcast Overview
  6. Database, Segmentation & Operations
  7. Testing
  8. Automated Email
Course Textbook: Best Practices in Email Marketing Handbook

image of product: The 2009 Email Marketing Benchmark Guide

The 2009 Email Marketing Benchmark Guide

  • 205 Charts, 66 Tables and Images
  • 8 Eyetracking Heatmaps
  • Research from 1,763 real-life marketers
  • 6 new Special Reports including 12 Point Plan to Increase Email Performance
  • 8 New "Notes from the Field" Case Studies



    • Click here to download the Executive Summary

    image of product: How to Get Your Permission Email Past Filters - Handbook, 2 Audio CDs and Transcript of CDs

    How to Get Your Permission Email Past Filters - Handbook, 2 Audio CDs and Transcript of CDs

    18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.

    image of product: Best Practices in Marketing with Email Newsletters

    Best Practices in Marketing with Email Newsletters

    Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.





    Also in Email Marketing


    image of product: Drilling Down Handbook: Turning Customer Data into Profits

    Drilling Down Handbook: Turning Customer Data into Profits

    Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.


    image of product: MarketingSherpa's Dirty Dozen Special Report

    MarketingSherpa's Dirty Dozen Special Report

  • Based on interviews, surveys and studies
  • 12 Mistakes and how to avoid them
  • 16 Creative samples



    • Download Dirty Dozen Email Mistake


    image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

    • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits


    image of product: ME-005: Email Marketing Certification Course

    ME-005: Email Marketing Certification Course

    Enroll in our online course today and:

  • Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages.
  • Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates.
  • Explore real case studies and the latest research benchmarks.


    • image of product: MarketingSherpa’s 2009 Ecommerce Benchmark Report

    MarketingSherpa’s 2009 Ecommerce Benchmark Report

    All-new research features:

  • 180 charts, tables and graphs
  • Data from 1,481 ecommerce marketers
  • Advanced tactics from ‘high knowledge’ ecommerce organizations
  • Social media and ecommerce: what’s working

  • Download the Executive Summary
  • Contributing Sponsor: MarketingExperiments


    • image of product: Best Practices in Email Marketing Handbook

    Best Practices in Email Marketing Handbook

  • 80 SherpaTips
  • 150+ creative samples
  • 86 email Case Studies
  • Increase click rates by up to 55%
  • Improve conversions by up to 158%
  • 8 Email Marketing Audit Checklists
  • Click here to download Executive Summary
  • Save $100 - Special Rate from Listrak


    • image of product: MarketingSherpa’s 5th Annual Email Summit

    MarketingSherpa’s 5th Annual Email Summit


    image of product: MarketingSherpa's 2nd Annual Email Marketing Summit- Germany 2010

    MarketingSherpa's 2nd Annual Email Marketing Summit- Germany 2010

  • Advanced Email Marketing Case Studies
  • Network with 100 European Email Marketers
  • March 9-10, Munich, Germany


    • GermanyEmail Ambassador:


    Master the Essentials
    MarketingSherpa
    One-Day Course
    Email Marketing Essentials 101
    .
    .
    One Day - 6 Cities
    .
    • Practical Best Practices
    • Proven Tactics
    • Personalized Attention
    .
    Your Instructor:
    Stefan Tornquist
    .
    Your textbook:
    Best Practices in Email Marketing Handbook
    .
    (877) 895-1717
    .
    Email Essentials 101


    Ecommerce





    Top 5 Bestsellers

    1. 2009 Social Media Marketing & PR Benchmark Guide
    2. Email Marketing Handbook
    3. Marketing with Video Report
    4. Email Marketing Benchmark Guide '09
    5. Search Marketing Benchmark Guide '09

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