Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Enroll in our online course today and:
All-new research features:
Coming to a City Near You:
"Bring your campaigns, roll up your sleeves and get ready for hands-on interactive training on key areas of email marketing. We'll cover list growth, deliverability, design, copy, video, social sharing and more. If it impacts ROI, we'll cover it in this one-day intensive workshop."Jeanne Jennings,
This Years Email Summit Included:
