Conquer 7 Top Email Marketing Challenges
Through extensive marketplace research, the MarketingSherpa team has identified the top 7
challenges that email marketers face each and every day. This year's Email Summit '10 is designed to equip attendees with proven tools, tips and strategies to conquer these challenges:
- Delivering highly-relevant email content to recipients
- Competing with social media for recipients' time and attention
- Measuring and proving email marketing program ROI
- Getting people to opt-in to email lists
- Integrating databases with email systems
- Reducing the amount of legitimate emails perceived as spam
- Increasing email deliverability
Through
every session you attend,
every speaker you hear and
every piece of content you receive, Email Summit '10 is designed with one thing in mind - to help you to
meet and exceed your goals for 2010.
Email Summit Agenda: 34 Speakers, 15 Case Studies, 3 Expert Panels and Bonus Training
Top opt-in marketers are finding new ways to grow lists, engage prospects and improve ROI-and they will share their secrets of success with you in two power-packed days of practical, hands-on training. We'll leave the ivory-tower theory to other events - you'll only find tried-and-proven email, social media and mobile marketing strategies and advice at Email Summit '10!
Here are a few of the real-life marketers that will speak at Email Summit '10:
General Sessions:
- Joseph Jaffe, President, crayon
- Flip the Funnel: How to Use Existing Customers to Gain New Ones - Email's NEW Critical Role
- Dr. Flint McGlaughlin, Director, MarketingExperiments
- The Five Best Ways to Optimize Email Response: A Six Month Experiment Across 20 Million Sends
- Stefan Tornquist, Research Director, MarketingSherpa
- Bonus Workshop: The Rules of Opt-In Attraction
B2B Track:
- Brian Carroll, CEO, InTouch
- How to Design Email Lead Nurturing Programs That Drive Sales
- Adrian Olvera, Global SMB Marketing, Dell
- Short-term and Long-term Strategies for B2B Email List Growth
- Pam O'Neal, Vice President of Marketing, BreakingPoint Systems
- How to Use Social Media and Email for Prospecting
- Keith Nyhouse, Director of Online Marketing, Qwest Communications
- Connect with the Social Sphere-Using Email to Attain Customer Testimonials
B2C Track:
- Marc Majers, Manager of Web Development, The Cleveland Institute of Art
- How to Use Social Elements to Achieve Specific Email Goals
- Rachel Fishman Fedderson, Director, Parenting.com, Heather Vessey, Email Marketing Senior Manager, Bonnier Corp, Loren McDonald, Vice President of Industry Relations, Silverpop
- Lifecycle Marketing: Starting at the Zygote Stage
- John Mast, Vice President, Marketing, Expedia CruiseShipCenters
- Building Long-Lasting Relationships through Email, Social Media and Mobile
- Thomas Nuspl, Senior Manager, Email Marketing Strategy and Capacities, USAA
- From 10 to 100: How USAA Delivered 10 Times More Campaigns With No Additional Resources
Review Complete Agenda
Key Highlights for Email Summit '10
- Earlier Date: Jan. 20-22. Escape the winter cold (the average high temperature in Miami in January is 75.6 degrees) and get a head start on your 2010 email marketing strategies.
- Dual B2B and B2C Learning Tracks: For the first time ever, choose from B2B or B2C sessions crafted specifically for marketers in each discipline.
- Five General Sessions and 20+ Breakout Sessions: Each is chosen because of its results and superior ROI. You can template these without worrying if the tactics will work - they're already proven.
- Keynote Speaker: Learn from our keynote speaker, Joseph Jaffe, President of crayon and bestselling author of "Join the Conversation" and "Life After the 30-Second Spot."
- Free Book: Each attendee will receive their personal copy of Joseph Jaffe's new book "Flip the Funnel."
- Email Summit Key Findings Whiteboard: Updated live throughout each session, and available online after the Summit, the Whiteboard organizes key take-away information from each session into five practical categories for easy follow up learning:
- Relevance and Engagement
- Deliverability
- Convergence (social media)
- List Growth
- Email Budget and Politics
- Monday Morning Action Items: Don't lose the momentum you gained from the Summit after you depart. Available online following the event, the 'Monday Morning Action Items' provide practical, actionable steps to apply what you've learned.
- 5th Annual Email Awards Presentation: Throughout the show, make sure you visit the MarketingSherpa booth to witness a multimedia presentation honoring the winners of this year's most compelling and effective email campaigns.
- Celebrate 5 Years of MarketingSherpa's Email Summit: An anniversary deserves special attention! This year's Summit includes big names, new ideas, advanced topics and more.
- Pre-Summit Workshop: Live Email Optimization (Jan. 20). Taught by our sister company, MarketingExperiments, don't miss this interactive and inspiring session will show you how to optimize your landing pages through proven techniques.
First-Ever: Dual B2B and B2C Learning Tracks
This is the first year we will offer dual learning tracks individually tailored for B2B or B2C marketers. B2B marketers will learn what's working - and what's not - when using email to generate leads, influence decision makers, reduce the sales cycle, and distinguish products and services from the competition.
B2C marketers will learn from speakers and topics focused on their specific needs including; basket recovery techniques, transactional emails and page designs from leading consumer product marketers.
What Makes Email Summit Truly Unique?
When you attend the Email Summit, you won't hear sales pitches from speakers and vendors during sessions. You won't hear updates on MarketingSherpa's new offices or technology platforms. You won't hear ivory-tower theory on marketing trends and tactics.
Here's what you will hear at this year's Email Summit:
- Real Case Studies - Email Summit '10 will provide you with the building blocks for a successful email program. Learn best practices in design, delivering highly-relevant content, measuring results, testing, database integration with email systems, deliverability, list growth and more.
- Real People - The speakers and vendors at Email Summit '10 are just like you - marketers responsible for leading their companies' email programs. You won't hear any sales pitches about companies or the services they provide - just the information you need to succeed.
- Real Numbers - Our case studies are supported by proven facts, ready for you to test. You'll get details on how to combine social marketing with email. You'll receive in-depth coverage on use of mobile, application marketing and more. You'll learn more than just discovering what's new; you'll discover what's new and actually works.
- Real Stories - The MarketingSherpa team spent countless hours reviewing speaker candidates to verify the content they present is relevant to your needs, practical to implement and proven in the real world.
Keynote Speaker: Joseph Jaffe
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President of crayon, a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.
Crayon's client engagements include The Coca-Cola Company, Panasonic, American Airlines, Kraft Foods, Facebook, ooVoo and GyPSii. Jaffe's popular blog and audio podcast "Jaffe Juice", provides daily and weekly commentary on all things new marketing. Find out what he has to say about email marketing and how to meaningfully relate to your customers at Email Summit 2010.
Best of all, Jaffe will launch his new book, "Flip the Funnel: How to Use Existing Customers to Gain New Ones" at the Summit. As an attendee, you'll receive your own free copy of the book (copies are limited; first come, first served).
Joseph first two books were "Life After The 30-Second Spot: Energize Your Brand with a Mix of Alternatives to Traditional Advertising" and "Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership."
Meet the "Best of the Best" Email Vendors on the Expo Floor
This year, in between speakers and sessions, you'll have more time to explore our vendor and sponsor area on the showroom floor. This is not only an excellent way for you to get direct answers about products that could help you, but also another great way to network.
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Pre-Summit Workshop: Live Email Optimization (Jan.20)
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MarketingSherpa's sister company MarketingExperiments has been testing email, landing page and marketing optimization strategies for more than 10 years. In time for Email Summit 2010, they have refreshed and refocused their email research and will present a live optimization course designed to help you discover exactly how to:
- Maximize your email capture rate and quality
- Improve your current email open rates
- Craft your email messaging for the highest conversion
- Build customer trust and loyalty with your emails
With this opportunity you'll receive 4 bonus hours of intensive training (on the same day the Summit begins) and learn new strategies and proven techniques to drive your email ROI from capture to conversion. If you want to get "ready-to-implement" advice from the optimization experts in a more intimate setting, this workshop is the perfect way to kick off your Email Summit experience
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2010 Email Awards Presentation
Every year we hand out awards for the best email campaigns. There will be over 6 categories which include the best B2B and consumer campaigns that took place in 2009.
Find out who won and why. This awards presentation goes beyond 1st, 2nd and 3rd place. We'll provide insight and explanation as to why each campaign won.
Submit Email Awards Nomination Here
Here's What Past Attendees Have Shared:
"Overall, it was a great experience. The speakers were marketers, in the trenches, who were able to relate their experiences to attendees in a useful way. The sessions inspired a lot of ideas that I could take back and apply to my marketing programs."
Ellie Mirman
Hubspot
"The MarketingSherpa Email Summit is a "must attend" if you are an email marketer - for many reasons. The conference provides an excellent opportunity to learn the most current research, hear about other email marketers successes and challenges, network with conference attendees and finally see many the industry providers in one place. There is something for everyone at this conference."
Joyce Persofsky
Creative Services
"Congrats to all for a fabulous conference! As an attendee, presenter and sponsor - the Summit exceeded my expectations. Looking forward to next year."
Loren T. McDonald, VP of Marketing
EmailLabs
"Biggest take-away from the MarketingSherpa Email Summit is the fact that even though we try to keep up with technology, there's so much more that we have to learn. And to hear the different speakers it makes me realize that we just have to keep working."
Julio Fernandez, Director E Marketing
Oracle Corporation
"I've really enjoyed the MarketingSherpa Email Summit. My immediate take-away is that it's been an epiphany of what we need to do better: like welcome messages and segmentation."
Paul Pacun
Miatic Incorporated
"The biggest take-aways from the MarketingSherpa Email Summit? First of all, a recognition that some of our techniques in B2B Marketing are actually being used in B2C marketing and people think of them only that way but they're actually very powerful techniques of being able to sequence emails based on where people are in their lifecycle."
Jean Anne Booth, CMO
Luminary Micro
MarketingSherpa's 5th Annual Email Summit is scheduled for Wednesday - Friday, Jan 20-22, 2010.
Summit Location:
InterContinental Hotel
Miami, FL
MarketingSherpa has a limited number of hotel rooms blocked at a special reduced rate of $229 a night, for summit attendees. Room rate ends 1/1/2010.
For more information, contact:
InterContinental Hotel
www.ichotelsgroup.com
Discount code: EMS
(305) 577-1000 ext. 4746
100 Chopin Plaza, Miami, FL 33131
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Email Marketing Summit Expo & Awards $200 Early Bird Savings (Offer Extended 1/8)
Price: $1,495
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