Expand Your Email Marketing Expertise in Classroom Style

Attend this One Day Intensive Course and Learn How to:

1. Grow a High Quality House Email List
2. Include Social Media in Your Email Program
3. Develop Effective Email Creative
4. Design Email for Mobile Devices
5. Write Subject Lines and Copy to Maximize Response
6. Incorporate Video in Your Email Cost-Effectively
7. Increase Email Conversion Rates
8. Create Triggered Email Campaigns
9. Improve your Email Testing
10. Optimize Deliverability
11. Utilize Measurement & Reporting to Improve Results
12. Make Segmentation Work for You
13. Choose a Send Solution
14. Use Rental Lists Successfully

"MarketingSherpa's 'Email Essentials Workshop' has a tremendous depth of information, and the best part is that everything taught is based on facts from research and real case studies. It was extremely helpful when the instructor incorporated an email sample that I submitted in the actual presentation. The group feedback and hands-on interaction made the workshop worth the money!"

Jason Smith
Product Marketing Specialist
Gerber Scientific Products

Workshop Dates and Locations

To celebrate the launch of MarketingSherpa’s Email Essentials Workshop Training tour, for a limited time, you can save $100 off the regular price of $995.

You need to order today. There is limited space available for each location, so this special saving of $100 is only extended on a first come, first serve basis. See below for the tour locations and dates.

New York City	Thursday, March 25
Philadelphia	Tuesday, April 6
Washington, DC	Tuesday, April 20
Denver	Tuesday, May 11
Seattle	Thursday, May 13
Chapel Hill	Monday, June 21
Atlanta	Friday, June 25
Minneapolis	Tuesday, July 20
San Diego	Tuesday, August 10
Phoenix	Friday, August 13

Click the corresponding city for location details

Expert Instruction

Jeanne S. Jennings (www.JeanneJennings.com) is an email marketing strategy consultant with over 20 years of experience in the online/Internet marketing realm with special emphasis on email marketing.

Jeanne joins the MarketingSherpa team with hands-on email marketing experience with medium- to enterprise-sized organizations, helping them become more effective and more profitable online. Her direct response focus has produced positive results for her clients including:

• Hasbro
• The Mayo Clinic
• Verizon Communications
• Weight Watchers International
• The National Press Club
• Network Solutions

Jeanne is also an accomplished author, having written the book The Email Marketing Kit: The Ultimate Email Marketer's Bible, published by SitePoint. Since 2001 Jeanne has also authored a twice-monthly column on email marketing for ClickZ Experts. Jeanne is a frequent contributor to marketing publications as well as a sought-after speaker on email marketing topics.

FREE 574 Page Course Textbook ($497 Value)

This one-day workshop is based on MarketingSherpa's Best Practices in Email Marketing Handbook. You'll receive a FREE copy ($497 value) to be used as your textbook during the course that you can take back to your office for future reference. Use it as your on-the-job reference guide to build a 'best in class' email program that will meet and exceed your marketing goals.

The Handbook gives you a comprehensive information bank of practical tactics and instructions based on proven email marketing strategies and tactics. Your Handbook includes:

• 574 pages of research-based email marketing information, tools and data
• 86 of MarketingSherpa's best email Case Studies
• 80 SherpaTips
• 150+ creative samples
• 8 email marketing audit checklists
• 27 page Email Marketing Glossary

Proven Tactics from Case Studies

Theory works well in a classroom, but how does it translate in the real world? What makes MarketingSherpa's Email Marketing Essentials Workshop unique is our trusted Case Study approach to learning. Using Case Studies and research as a basis, every tactic discussed during the course has been proven.

Personalized Attention

Class size is limited so you can get:

• Personalized instruction
• Opportunity to interact with your peers in the class
• Answers to your specific email questions
• Hands-on learning through interactive exercises

Who Should Attend

Email Marketing Essentials is specifically designed for:

• Marketing Coordinators
• Marketing Managers
• Marketing Directors
• Email Marketing Specialists
• Online Marketing Specialists
• Business Owners

Course Outline 9am - 4:15pm

1. Introduction

• Overview for the day
• Class Participation: Discuss shared goals for the day

2. Growing Your List

• Single vs. Double opt-in
• Quality vs. Quantity of opt-ins
• Opt-in pages & forms
• Proven opt-in motivators
Opt-in Tactics
• List rental - How-to's
Class Participation: Live Review of submitted opt-in form samples from your class

BREAK

3. Deliverability

• Reputation
• CAN-SPAM
• DNE Lists
• Content filtering
• Authentication & Certification
• Blacklisting & ISP complaints
• List hygiene - cleansing, inactives, etc.

LUNCH

4. Email Creative

• From lines
• Subject lines
• HTML vs. Text
• Images in email and designing for them
• Preview panes and designing for them
• Email copy
• Creative tests & lessons of eye-tracking
• Class Participation: Live review of your templates (pre-submitted)

5. Measurement & Reporting

• Meaningful, trackable and accountable
• Non click responses to email
• The metric we love to hate: Open rate
• Click rates
• Open to click ratio
• Conversion rate
• Class Participation: Review examples from your ESP reporting engines

6. Email Service Providers

• In house software
• ASPs
• Advanced ASPs
• Full Service ESPs
• Key questions to ask yourself
• Key questions to ask them

BREAK

7. Segmentation & Operations

• Impact of segmentation
• Determining top segments
• Preference centers
• Social networking and the intersection with email
• Class Participation: Identify a new way of collecting or identifying customer information

8. Testing

• A/B testing of lists & segments
• Most important tests
• Landing pages & email
• Class Participation: Review submitted emails and landing pages in relation to best practices

9. Automated Emails

• Overview of Welcomes, Welcome message, Triggers and Transactional Emails
• Focus on the welcome message
• Class Participation: Review examples from handbook and from submitted emails

All Related Links:

• Location Details