Expand Your Email Marketing Expertise in Classroom Style

Attend this one day intensive course (9:00 a.m. to 4:15 p.m) and learn how to:

1. Grow a high quality house email list
2. Include social media in your email program
3. Develop effective email creative
4. Design email for mobile devices
5. Write subject lines and copy to maximize response
6. Incorporate video in your email cost-effectively
7. Increase email conversion rates
8. Create triggered email campaigns
9. Improve your email testing
10. Optimize deliverability
11. Utilize measurement & reporting to improve results
12. Make segmentation work for you
13. Choose a send solution
14. Use rental lists successfully

"MarketingSherpa's 'Email Essentials Workshop' has a tremendous depth of information, and the best part is that everything taught is based on facts from research and real case studies. It was extremely helpful when the instructor incorporated an email sample that I submitted in the actual presentation. The group feedback and hands-on interaction made the workshop worth the money!"

Jason Smith
Product Marketing Specialist
Gerber Scientific Products

Workshop Dates and Locations

To celebrate the launch of MarketingSherpa's Email Essentials Workshop Training tour, for a limited time, you can save $100 off the regular price of $995.

You need to order today. There is limited space available for each location, so this special saving of $100 is only extended on a first come, first serve basis. See below for the tour locations and dates.

New York City	Thursday, March 25
Philadelphia	Tuesday, April 6
Washington, DC	Tuesday, April 20
Denver	Tuesday, May 11
Seattle	Thursday, May 13
Atlanta	Friday, June 25
Minneapolis	Tuesday, July 20
San Diego	Tuesday, August 10
Phoenix	Friday, August 13
Toronto	Tuesday, October 19

Click the corresponding city for location details

Expert Instruction

Jeanne S. Jennings (www.JeanneJennings.com) is an email marketing strategy consultant with over 20 years of experience in the online/Internet marketing realm with special emphasis on email marketing.

Jeanne joins the MarketingSherpa team with hands-on email marketing experience with medium- to enterprise-sized organizations, helping them become more effective and more profitable online. Her direct response focus has produced positive results for her clients including:

• Hasbro
• The Mayo Clinic
• Verizon Communications
• Weight Watchers International
• The National Press Club
• Network Solutions

Jeanne is also an accomplished author, having written the book The Email Marketing Kit: The Ultimate Email Marketer's Bible, published by SitePoint. Since 2001 Jeanne has also authored a twice-monthly column on email marketing for ClickZ Experts. Jeanne is a frequent contributor to marketing publications as well as a sought-after speaker on email marketing topics.

"I found the Email Workshop extremely valuable and I'm glad I took time out of my busy schedule to attend. The trainer, Jeanne Jennings, did a terrific job. Her real world experience, examples and pragmatic orientation, alongside the rich data from MarketingSherpa's research, provided a very powerful combination."

Joel Fouquart
Business Development Manager
ClickMail Marketing

FREE 574 Page Course Textbook ($497 Value)

This one-day workshop is based on MarketingSherpa's Best Practices in Email Marketing Handbook. You'll receive a FREE copy ($497 value) to be used as your textbook during the course that you can take back to your office for future reference. Use it as your on-the-job reference guide to build a 'best in class' email program that will meet and exceed your marketing goals.

The Handbook gives you a comprehensive information bank of practical tactics and instructions based on proven email marketing strategies and tactics. Your Handbook includes:

• 574 pages of research-based email marketing information, tools and data
• 86 of MarketingSherpa's best email Case Studies
• 80 SherpaTips
• 150+ creative samples
• 8 email marketing audit checklists
• 27 page Email Marketing Glossary

Proven Tactics from Case Studies

Theory works well in a classroom, but how does it translate in the real world? What makes MarketingSherpa's Email Marketing Essentials Workshop unique is our trusted Case Study approach to learning. Using Case Studies and research as a basis, every tactic discussed during the course has been proven.

Personalized Attention

Class size is limited so you can get:

• Personalized instruction
• Opportunity to interact with your peers in the class
• Answers to your specific email questions
• Hands-on learning through interactive exercises

Who Should Attend

Email Marketing Essentials is specifically designed for:

• Marketing Coordinators
• Marketing Managers
• Marketing Directors
• Email Marketing Specialists
• Online Marketing Specialists
• Business Owners

Course Outline 9am - 4:15pm

1. Introduction
2. Why Email?
3. Email List Growth

• Opt-in Sources
• Motivators
• Online Registration
• Offline Registration
• Welcome Message(s)
• Case Studies
• Critiques of Attendees List Growth Tactics

4. Types of Email Messages

• Postcard
• Catalog
• Short Editorial
• Newsletter
• Letter
• Press Releases
• Mix it up

5. Email Creative Execution

• Sender Address
• Subject Line
• Snippets
• Preview Pane and Image Blocking
• Email Layout
• Video
• Social Share Links
• Writing for Email
• Calls to Action
• Creative for Mobile Devices
• Case Studies
• Critiques of Attendees Creative

6. Deliverability

• Elements of Deliverability
• Checking Your Deliverability
• Whitelisting
• Authentication
• Reputation
• Certification
• Case Studies

7. Email Service Providers

• Why Use an ESP?
• Choosing an ESP

8. Triggered Email Messages

• Benefits of Using Triggered Email Series
• When to Use Them
• Abandoned Cart Messages
• Lead Nurturing
• Case Studies
• Lead Nurturing
• Critiques of Attendees Triggered Email Efforts

9. Transactional Email Messages

• Why Transactional Messages are Important
• Cost Center or Profit Center?
• Case Studies
• Critiques of Attendees Transactional Messages

10. Measurement and Reporting

• What to Measure
• Bounce Rate / Deliverability
• Opens
• Clicks
• Landing Page Click Stream
• Conversions
• Sales and Revenue
• Return on Investment
• Benchmarks

11. Testing

• Why Testing is Important
• What to Test
• How to Test
• Best Practices
• Case Studies

12. Email List Rental

• How it Works
• Finding Good Lists
• Average Costs
• Keys to Success
• Advertising in Third-Party Email Newsletters
• Case Studies

13. Frequency, Segmentation and Targeting

• Determining the Right Frequency
• Different Types of Data to Segment By
• Targeting Content to Increase Relevance
• Case Studies

14. Legal Issues

• CAN-SPAM in the US
• US State Laws
• International Laws and Regulations

15. Wrap Up

All Related Links:

• Location Details