Get John Caples & David Ogilvy
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Our recommendation: Every time you hire a new marketer -- no matter at what level -- give them these books as a "welcome to the job" gift to help illustrate the standard of excellence you'd like your marketing department to achieve.

If you've ever bought a copy of either Caples' Trusted Advertising methods or Ogilvy on Advertising, chances are you've lent it to somebody ... and they never gave it back.

In fact, Ogilvy and Caples share the honor of being "the most stolen books in advertising." They are seriously fun and seriously practical. It's a killer combination.

The thing that amazes us -- and it's sure to amaze you too -- is not only how relevant both of these books still are (yes, even for online marketing), but also how most bad campaigns littering today's advertising world could have been completely avoided if the marketers had only obeyed the books' timeless guidelines.

So, go ahead and get discounted copies for your staff, and for your agency (or your clients), and for your own bookshelf.

-> About John Caples

Within weeks of landing his first job in advertising, John Caples wrote what has become the most famous ad of all time, "They Laughed When I Sat Down at the Piano..."

After serving as BBDO's Creative Director for years, he was elected to the Copywriter's Hall of Fame in 1973, and the Advertising Hall of Fame in 1977. The John Caples International Awards were founded the same year in his honor to spotlight the best direct response marketing in the world.

Caples' classic book, Tested Advertising Methods has been revised five times (the last by Fred Hahn in 1997) and almost continously in print since 1932. (How many business books can you say that about?)

-> About David Ogilvy

David Ogilvy had one of the most inspirational advertising careers in history. A college drop-out, he founded one of the largest advertising agencies in the world - Ogilvy & Mather - on the principal of always researching what makes consumers respond before you start brainstorming creative.

Ogilvy on Advertising features practical advice for copywriters, brand managers, direct response marketers, and designers.

His writing is full of British wit, research data, strong opinions, and useful examples. His most famous quote: "The consumer is not a moron. She is your wife."

-> Table of Contents for Caples' Tested Advertising Methods

Chapter 1: The New Advertising Strategy
Chapter 2: The Most Important Part of an Advertisement
Chapter 3: Headlines That Attract The Most Readers
Chapter 4: Right and Wrong Methods of Writing Headlines
Chapter 5: Thirty-Five Proven Formulas For Writing Headlines & Direct Mail Teasers
Chapter 6: Finding The Right Appeal
Chapter 7: Tested Advertising Versus Untested Advertising
Chapter 8: How to Put Enthusiasn into Advertising Copy
Chapter 9: How to Write the First Paragraph
Chapter 10: Right and Wrong Methods of Writing Copy
Chapter 11: Twenty Ways to Increase Selling Power of Copy>
Chapter 12: How to Avoid Special Problems in Copywriting
Chapter 13: Thirty-Two Ways to Get More Inquiries From Your Advertising
Chapter 14: How to Appeal to A Mass-Market Audience
Chapter 15: Layouts and Illustrations that Attract The Most Readers
Chapter 16: How to Make Small Ads Pay
Chapter 17: Ten Brain Teasers
Chapter 18: Seventeen Ways To Test Your Advertising

-> Table of Contents for Ogilvy on Advertising

Chapter 1: Introduction
Chapter 2: How to Produce Advertising That Sells
Chapter 3: Jobs in Advertising - And How To Get Them
Chapter 4: How To Run An Advertising Agency
Chapter 5: How To Get Clients
Chapter 6: Open Letter To A Client In Search Of an Ad Agency
Chapter 7: Wanted: A Renaissance In Print Advertising
Chapter 8: How to Make TV Commercials That Sell
Chapter 9: Advertising Corporations
Chapter 10: How To Advertise Foreign Travel
Chapter 11: The Secrets of Success in Business-to-Business Advertising
Chapter 12: Direct Mail, My First Love & Secret Weapon
Chapter 13: Advertising For Good Causes
Chapter 14: Competing With Procter & Gamble
Chapter 15: 18 Miracles of Research
Chapter 16: What Little I Know About Marketing
Chapter 17: Is America Still Top Nation?
Chapter 18: Lasker, Resor, Rubicam, Burnett, Hopkins & Bernbach
Chapter 19: What's Wrong With Advertising?
Chapter 20: I Predict 13 Changes

-> Both books are in-stock now, ship in 24 hours, and 100% satisfaction guaranteed

... and yes, we can give special discounts for bulk orders. (Agencies, these books are great gifts for clients.) Contact us to learn more. Thanks.