Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

MarketingSherpa's Review
We at MarketingSherpa adore this book because it's based on the same rules all of our editorial is also based in. No theories, no expert "opinions," no hype, and no MBA wordsmith puffery.

Instead, author Doug Hall has distilled the pages of over 3000 academic articles filled with scientifically-proven research, into one easy-to-skim book with hugely useful data "truth" for 100+ marketing situations, creating 414 practical ideas.

Originally published in hardcover as Meaningful Marketing, a comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.

If you love research data and smack your lips over campaign results metrics just like candy, you're going to eat this book up. So, we'll stop writing what we think about the book here lest we decrease your interest, and let you move onto reviewers' opinions...

-> Readers say:

"This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read"
Kip Knight, VP International
E-Bay

"The fundamental premise - shining through on every page of Marketing Brain - is that if you want to create a great business, figure out how to add real value to people's lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the true moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions."
Jon Butcher, CEO
The Precious Moments Companies

"Doug Hall, one of the world's most brilliantly creative minds, continues on his passionate mission to help businesses transform themselves from constantly battling for customers to creating a genuinely rewarding, profitable partnership with their customers. Reading this book is the smartest thing you'll do all year."
Dan O'Day, Radio Advertising Guru

Table of Contents:
Marketing Brain IQ Test
Foreword by Sergio Zyman
Introduction
Chapter 1 - Marketing Strategy
Chapter 2 - Marketing Message
Chapter 3 - Mindless Marketing
Chapter 4 - Selling
Chapter 5 - Leadership & Teamwork
Chapter 6 - Meaningfull Marketing vs. Mindless Marketing
Technical Appendix
Answers to Marketing Brain IQ Test
Doug Hall's Current & Future Books
Eureka! Ranch Services
Thank You
Index
Doug Hall Bio

About the Author:
Doug Hall began his career at Proctor & Gamble, where he rose to the rank of Master Marketing Inventor. After 10 years there, Doug retired from corporate life to found Eureka! Inventing, a corporate think tank dedicated to turning the art of innovation into a reliable science. Doug has been named by Inc. Magazine, The Wall Street Journal, A&E top 10 and Dateline NBC as "One of America's Top Innovation Experts."

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