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image of product: MarketingExperiments Professional Certification Program

MarketingExperiments Professional Certification Program

  • Analyze real Case Studies
  • Learn systematic methodology for optimization
  • Achieve Professional Certification
  • Study at your own pace – Online and On-Demand
  • image of product: MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

    MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

    Lab test results & how-to guidelines on:

  • PPC Google advertising
  • Web site design & email tests
  • A/B and multivariate tests

    241 Pages;106 Tables;24 Illustrations
    BONUS! MarketingExperiments Testing Tools
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  • image of product: Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

    Jump Start Your Marketing Brain: Scientific Advice & Practical Ideas

    • 106 scientific truths
    • 414 practical ideas
    • 318 pages
    • Rewritten & redesigned 2005

    image of product: Drilling Down Handbook: Turning Customer Data into Profits

    Drilling Down Handbook: Turning Customer Data into Profits

    Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.