Lab test results & how-to guidelines on:
Includes 42 charts and graphs and 90 data tables on what tactics are most effective in generating qualified leads for professional services businesses. Plus, special bonus section: industry-by-industry results.
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Advanced focus group moderation tactics: This practical new handbook features inspiration and examples for 20-specific tactics from perceptual mapping to personification. Fun and easy-to-skim presentation makes your job easier.
Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Recommended for moderators and clients hiring them
Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.
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'Top 10 B-to-B Marketing Fast Fixes: How to Generate & Nurture More Qualified Leads'
Complimentary teleseminar signup Based on the NEW B-to-B Lead Generation Handbook:
You will receive practical proven tips on: Date: Thursday, July 10th 9-10 a.m. or 2-3 p.m. ET |
