Secrets of M&A Success: The Newsletter Publisher's Guide to Mergers, Acquisitions, and Banking

Although this guidebook is primarly focused on the needs of print newsletter publishers, it contains a wealth of data and advice for anyone involved in subscription services, online or off.
Sellers: When all the papers are signed and all the taxes paid, are you sure you got the best deal possible in selling your newsletter, subscription product -- or company?

Buyers: How can you be sure you're getting everything you think you're paying for in an acquisition? Plus, where can you get the financing to buy that hidden gem that will overnight put your company into the upper echelons of the business?

Get the answers to these questions and many more in the Newsletter & Electronic Publisher's Association's practical report, "Secrets of M&A Success: The Newsletter Publisher's Guide to Strategies for Mergers, Acquisitions and Banking."

Written with the assistance and input from more than a dozen experts in specialized publishing and subscription M&A matters, the report can help you learn:

• What to do and what NOT to do in getting ready to buy or sell a property;
• How to acquire with private equity funding;
• Where to look, other than banks, for acquisition financing;
• What to look for in due diligence;
• How to structure a management buyout;
• How to organize your company to get the best deal when it comes time to sell;
• What you should include in your business plan to attract bank financing for your next acquisition;
• And much more

--> Table of Contents

Chapter I: The Buyer's Perspective
Table: Selected Newsletter Transactions, January 2000-June 2003

Appendices
I-A: How The HCPro Management Buyout Came About
I-B: The Acquisition Of Bongarde Communications

Chapter 2: Advice From The Experts On Due Diligence
The Basic Truths Of Due Diligence
Clarify And Confirm Definitions, Conventions And Timing
Avoid Inadequate Information
Take A Hard Look At Your Understanding Of The Marketplace
Human Resources: Don't Underestimate The Power Of People To Surprise You
The Legal Aspects Of Due Diligence
Planning For After The Close
Words To The Wise About Emotions and Personalities

Appendices
II-A: Due Diligence Checklist
II-B: Elements Of A Newsletter Purchase Agreement

Chapter 3: The Seller's Perspective
Planning From Birth
Planning For A Sale
Why Am I Selling?
What Am I Selling?
How Am I Going To Sell?
What Do I Want From The Deal?
Preparing For The Sale
Valuing Your Property For A Sale
Finding Buyers
What Not To Do
Negotiating The Deal
Tables and Sidebars
Corporate Comparison Table
Anatomy of a Fire Sale
Merger & Acquisition Brokers

Appendices
III-A: What I Learned In Selling Three Newsletter Operations
III-B: Valuing Specialized-Information Properties
III-C: How Not To Sell A Publishing Company

Chapter 4: The Money Side: Banking And Funding
Building Relationships Is Important
You'd Better Shop Around
Look For Details And Knowledge
Financing Wears Many Faces
Sell Yourself To The Bank
What Else Do Banks Look For?
Have A Business Plan Ready

Appendix
IV-A: A Business Plan

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