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image of product: MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

Lab test results & how-to guidelines on:

  • PPC Google advertising
  • Web site design & email tests
  • A/B and multivariate tests

    241 Pages;106 Tables;24 Illustrations
    BONUS! MarketingExperiments Testing Tools
    CD with every order 100% money-back guaranteed
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  • image of product: Google Eye Tracking Study: How Searchers See & Click on Google Search Results

    Google Eye Tracking Study: How Searchers See & Click on Google Search Results

    Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

    image of product: Teleseminar: Copywriting Tweaks to Maximize Your Search Engine Traffic

    Teleseminar: Copywriting Tweaks to Maximize Your Search Engine Traffic

    Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

    image of product: Drilling Down Handbook: Turning Customer Data into Profits

    Drilling Down Handbook: Turning Customer Data into Profits

    Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.

    image of product: How to Increase Keyword Saturation Without Destroying the Flow of Your Copy

    How to Increase Keyword Saturation Without Destroying the Flow of Your Copy

    Find out which copywriting tweaks could increase traffic from search engines:





    Also in Search Marketing


    image of product: How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

    How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

    Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...


    image of product: The Nitty-Gritty of Copywriting for Search Engines

    The Nitty-Gritty of Copywriting for Search Engines

    Learn how to change a few words of copy on your web site to get lots more traffic from search engines.


    image of product: Yahoo! (unofficial) Search Marketing Handbook

    Yahoo! (unofficial) Search Marketing Handbook

    Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook


  • image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites


  • image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
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  • 920 + Marketing, Advertising & PR events

  • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits


    'Top 10 B-to-B Marketing Fast Fixes: How to Generate & Nurture More Qualified Leads'
    Complimentary teleseminar signup

    Based on the
    NEW B-to-B Lead Generation Handbook:

    You will receive practical proven tips on: Date:
    Thursday, July 10th
    9-10 a.m. or 2-3 p.m. ET






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