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Search Marketing

2011 Search Marketing Benchmark Report - SEO Edition

2,194 B2B and B2C marketers surveyed
169 charts and tables
Insight about the impact of social media on SEO
Data on the most effective SEO tactics
SEO budgeting and financial metrics
Research on mobile, real time, personalized and video search
Publish Date: June 30

Click here to download the Executive Summary

Social Marketing ROAD Map Handbook:

27 real-world examples of what works
11 case studies from leading companies
20 charts and tables
3 special reports
9 checklists and worksheets
Social media policy template
Special Section: Search and Social
Special Section: Email and Social
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MarketingSherpa’s 2009 Ecommerce Benchmark Report

All-new research features:

180 charts, tables and graphs

Data from 1,481 ecommerce marketers

Advanced tactics from ‘high knowledge’ ecommerce organizations

Social media and ecommerce: what’s working

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MarketingSherpa’s new one-day social marketing training will give you:

Instruction for mapping your social strategy
Insights on what to monitor and tools to use
Guidance toward defining objectives and identifying metrics (so you can prove success)
Tactics for the effective use of social media platforms
Steps to integrate social marketing with search and email
Review list of locations and dates
Review complete course outline

The 2010 Social Media Marketing Benchmark Report includes:

197 charts and tables
14 chapters and 255 pages
Research from 2,317 B2B and B2C marketers
8 top challenges to achieving success
Sherpa's Social Marketing ROAD Map
Budgeting and financial metrics (are you spending more than your peers?)
Social media consumption and user behavior
Integration of social media and email
Integration of social media and search
Research on Twitter, Facebook, LinkedIn and blogging

FREE: Read the Executive Summary

Also in Search Marketing

B-to-B Web Site Homepage Design Research Study

34 images & eyetracking heatmaps

6 proven ways to improve your homepage

Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

Drilling Down Handbook: Turning Customer Data into Profits

Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.