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image of product: Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

image of product: Search Marketing Benchmark Report 2009-10

Search Marketing Benchmark Report 2009-10

  • 679 marketers surveyed
  • 176 charts and tables
  • Stats on conversion, cost-per-click, and clickthrough rates
  • Special Section: Search marketing salary guide
  • Special Section: Worldwide & regional search
  • Special Section: Critical Factors in SEO
  • Special Section: Testing & ROI Tracking (B2B & B2C)
Click here to download the Executive Summary

image of product: Drilling Down Handbook: Turning Customer Data into Profits

Drilling Down Handbook: Turning Customer Data into Profits

Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.

image of product: Yahoo! (unofficial) Search Marketing Handbook

Yahoo! (unofficial) Search Marketing Handbook

Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook

    • image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites





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    image of product: MarketingSherpa’s 2009 Ecommerce Benchmark Report

    MarketingSherpa’s 2009 Ecommerce Benchmark Report

    All-new research features:

  • 180 charts, tables and graphs
  • Data from 1,481 ecommerce marketers
  • Advanced tactics from ‘high knowledge’ ecommerce organizations
  • Social media and ecommerce: what’s working

  • Download the Executive Summary
  • Contributing Sponsor: MarketingExperiments


    • Grow, Segment, Measure, Deliver and Optimize Your Email Campaigns
    MarketingSherpa's
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    MarketingSherpa Email Handbook
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    - 580 pages of practical and proven tactics
    - Learn how to grow, segment, measure, deliver & optimize email campaigns
    - 25 pages of checklists

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    Top 5 Bestsellers
    1. New Research: 2010 Email Marketing Benchmark Report
    2. New Research: 2009-10 B2B Marketing Benchmark Report
    3. How-to Guide: Best Practices in Email Marketing Handbook
    4. New Research: 2010 Search Marketing Benchmark Report
    5. How-to Guide: Landing Page Handbook 2nd Edition

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