Easy-To-Understand and Up-To-Date Guide on the World Of Search Engines.

Offering search engine marketing services increases your value by delivering traffic, leads and sales to your clients’ websites. With The Search Engine Marketing Kit, v2.0 you’ll learn optimization, keyword selection, and pay-per-click strategies that have been tested by leading experts.

This how-to binder plus CD saves you thousands (consultant and trade show costs) in training new staff and is a useful reference for overseeing campaigns. Included in the kit is information on optimization for large complex web sites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues.

With The Search Engine Marketing Kit you’ll:

Learn best-practice strategies to maximize traffic.

Discover keyword strategies you won’t find anywhere else.

Find out the best ways to optimize pages and build links.

Avoid getting banned from search engines.

Create, optimize, and manage advanced pay-per-click campaigns.

Learn how to sell professional search engine marketing services.

The 2nd Edition Search Engine Marketing Kit
The v2.0 edition includes the very latest SEO techniques as well as a new chapter on link building. Also included are three case studies that give you a real world view on how effective search engine optimisation can make a difference to your web site traffic.

The Search Engine Marketing Kit is divided into nine chapters:

1. Understanding Search Engines

Find out how the search engine landscape is shaping up.

Discover how crawlers work and exactly what they do.

Learn how spiders deal with DNS, server problems and dynamic sites.

Get the basics on how search engines set priorities on what to index.

Learn how search engines store data about your web pages in a database.

Obtain behind-the-scenes information on how search queries are processed and ranked.

2. Search Engine Optimization

Learn advanced keyword research and selection strategies.

Improve crawlability to get more of your site indexed.
Solve page layout and HTML issues.

Optimize the top five key elements of all your web pages.

Discover the best submission and paid-inclusion tactics.

Avoid getting banned or labeled as a search engine spammer.

3. Advanced SEO and Search Engine Friendly Design

Learn how tables, CSS layout, and frames affect indexing.

Deal with Flash, dynamic site, and server issues.

Create crawlable JavaScript menus.

Discover how dynamic web sites (CMS and shopping carts) affect SEO.

Avoid accidentally creating duplicate content for search engines and learn how to diagnose the problem if it happens.

Find and fix server and domain issues including dealing with multiple domains, redirects, affiliate program links, custom error pages, and domain name moves.

Understand advanced spider control and redirection strategies.

4. Pay-per-click Advertising

Go step-by-step through the pay-per-click advertising process on Overture and Google, including the crucial differences between the two.

Learn advanced "Dayparting," positioning, targeting, and distribution strategies.

Write ads that qualify and motivate visitors at the same time.

Get step-by-step advice on testing using quadrants, the A/B/C method, and benchmarking.

Gain advice on creating and testing landing pages for your campaigns.

Get tips on improving your conversion rate.

Get an overview of the PPC alternatives: paid inclusion, trusted feeds, and paid directory inclusion programs.

5. Link Building

Uncover how link analysis, hubs, and Google PageRank work.

Create a link strategy and manage your external profile.

Write press releases for maximum benefit

Understand how articles, blogs, RSS feeds influence site traffic

The do’s and don’ts of link baiting

How to effectively implement a paid link strategy

6. Running a Search Engine Marketing Business

Gain detailed advice on preparing to sell your services.

Uncover the essential services to offer, plus the processes and tools you’ll use.

Understand the services selling cycle, gaining experience and references.

Discover how to find prospects and write proposals that win the client.

Find the best ways to price your work.

Plan strategies for your clients, from keyword selection to content and links.

Discover how to conduct tracking and reporting for your clients.

Learn the advantages of outsourcing work to third parties.

7. Case Studies

To help put into perspective all the search engine optimization techniques you’ve learned, we’ll walk through three real-life case studies in order to show off the theories in a practical context. Three very different situations will be explored, from a brand new site and its optimization efforts, to the site and content optimizations of two existing sites, and their resultant rankings.

8. Interviews

Learn insider information from Andy Beal, the owner of the world’s largest SEM firm with over 150 employees (Keywordranking.com), as well as Jill Whalen of High Rankings, John Slade of Overture, Greg Jarboe of SEO-PR, and Scottie Claiborne of the Karcher Group.

9. Tools

Get over a dozen pages worth of reviewed resources and tools to help you with your search engine marketing efforts, including reviews of analysis tools, PPC tools, and various keyword research services.

CD-ROM
When you order The Search Engine Marketing Kit, you receive a CD-ROM packed with tools and documents, for use in your own search engine marketing efforts or as part of your search engine marketing business.

Sample SEM Proposal

Client Assessment Form

Keyword Analysis Worksheet

Directory Planning Worksheet

Sample SEO Presentation

Process Flowchart

Sample SEM Services Agreement

Site Review Checklist
... and more!

Here’s what people are saying about The Search Engine Marketing Kit, v2.0:
“I emailed the Search Engine Proposal included with the kit out to a prospective client and was amazed to find a phone call message saying I was hired for their $11,000 SEM project within 3 hours from emailing my proposal!” Tawnya Sutherland MediaMAGE.com

“Thanks for all the great work! This was just the jump-start that I was looking for: saved me months of online research. Thanks for all the case studies/practitioner insights, tool reviews and resources.” Amit Kotwal, Australia

“I've bought a number of courses but I'd have to say that the SEM kit is by far the most complete course I've purchased to date. It covers not only the skills and technical information but also every aspect of the planning, interaction and product delivery to customers. If you are interested in providing SEO services and want to know how the professionals operate then this is probably everything you are going to need. Definitely my best purchase this year!” Gary Smith, Australia

About the Authors
Dan Thies has been a search engine consultant since 2000. A well respected speaker at "Search Engine Strategies" conferences, Dan is an executive member of SEOPros, the organization for search engine professionals. He also maintains SitePoint’s ‘Key Words’ blog.

Dave Davies is the CEO of Beanstalk Search Engine Positioning, Inc., which offers guaranteed search engine optimization services as well as consulting and training. He has been working in the search engine optimization and internet marketing field since 2001. Dave is a well-published author on the subject, and hosts a weekly radio show on WebmasterRadio.

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Please note: TheWeb Design Business Kit is over 300 pages long plus a CD ROM. It's published in one large 3-ring binder, and includes handy tabs so you can quickly locate the information you need. It's also pretty darn heavy to ship - so we're offering a special deal. We'll ship to you via UPS ground FOR FREE if you don't mind waiting a few days. (Normally MarketingSherpa Store products ship in 24 hours.) If you order today, you'll get your binders within 7-10 days. And, yes this free shipping offer is good for any destination in the world. Thanks for your support.

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