Search marketing is evolving rapidly. Despite the difficult economy, search marketing continues to grow, ROI is on the rise, and technology continues to change what works and what doesn't.

The information in Search Marketing Benchmark Report is designed to be one-half yardstick with benchmarks and standards for success and one-half inspiration with explorations of what's working, what's not and what's on the horizon.

Don't assume that today's information is the same as
last year's - it's not!

MarketingSherpa's Search Marketing Benchmark Report 2010 is the sixth annual edition, and has been completely re-researched and rewritten to accurately reflect today's search marketing landscape. This real data will help companies better plan budgets and forecast results.

Find out:

• The impact of tracking conversion rates (especially for lead generation)
• The use of Facebook PPC ads by search marketers
• How search marketers are doing more with less - and the impact on ROI
• How companies are responding to the economy with search programs
• The types of geotargeting that are used most
• What analytics are critical to follow to improve campaign performance

MarketingSherpa's Search Marketing Benchmark Report has relevant data for small, medium and large B2B and B2C companies.

• Real-life results based on varying budgets and tests
• Tactical spending changes for 2009/2010
• Conversion, cost-per-click, and clickthrough rates
• Ratings of the top search properties
• Trends in click fraud rates
• How search ROI stacks up against other marketing
• What are the average salaries for specific search positions
• Tests that produces highest ROI
• Social marketing tactics that are most effective (social sites, viral video, twitter, and more)
• Low-cost traffic sources

The 2010 edition will help you:

• Evaluate your budgets in relation to current economic conditions
• Justify and defend your PPC and SEO budgets
• Determine economics of outsourcing vs. in-house search operations
• Forecast results - including clicks, conversion and costs - more accurately
• Discover practical tips on measurement
• Select result-driven SEM tests
• Determine click fraud

Last year's 'Search Marketing Report' was a huge hit, and this year's builds on that success. Don't take our word for it, just read what an industry leader, SearchEngineLand, had to say about our report:

This is the fifth annual 'Search Marketing Benchmark' that MarketingSherpa has produced, but it's unlike any of the others I've seen. It's far more comprehensive and detailed, pulling together stats compiled by MarketingSherpa. covering just about all aspects of search marketing.

Chris Sherman
Managing Editor
SearchEngineLand

Hundreds of questions answered in the Search Marketing Benchmark Report 2010.

Here are just 10:

1. When evaluating low-cost traffic options - does Twitter work?
2. What testing produces highest ROI?
3. What are the average conversion rates for PPC and organic search?
4. How are search professionals doing keyword research?
5. What are the key factors in SEO?
6. What are the top SEO websites?
7. Are more or less companies outsourcing search?
8. What are the average salaries for specific search positions? Other generic marketing positions?
9. What are the average cost-per-click rates by type of keyword?
10. What social marketing tactics are most effective?

Table of Contents:

Chapter 1: The Business of Search - Budgeting, Hiring, & Outsourcing

Chapter 2: Search Benchmark Data

Chapter 3: Measurement and Testing

Chapter 4: Tactical Issues in Search

Chapter 5: Search Engine Usage

Glossary