How to Sell Site Licenses to Electronic Content

Site license sales -- content databases sold to groups such as a large number of execs in a company -- can be incredibly profitable and feel like windfall money for niche and B-to-B publishers who normally work hard to sell each individual subscription.

Get the inside information about gaining new revenue from the sale of site licenses with this practical report from the Newsletter & Electronic Publisher's Association.

You'll learn:

• How to price site licenses
• Who buys site licenses and what are they looking for?
• How to devise marketing programs to attract qualified sales leads
• How to close the sale
• Circulation and fulfillment issues
• Tips on renewing site licenses (it's not automatic)

-->Table of Contents:

• Chapter 1 … Defining A Site License
• Chapter 2 … Why You Should Offer Site Licenses
• Chapter 3 … Difficulties You May Encounter
• Chapter 4 … Deciding What to License
• Chapter 5 … Deciding Whom To License To
• Chapter 6 … Devising A Marketing And Sales Program
• Chapter 7 … Pricing Strategies
• Chapter 8 … Devising A Renewal Program
• Chapter 9 … Distribution Methods
• Chapter 10 … Circulation And Fulfillment
• Chapter 11 … Training
• Chapter 12 … Writing A Contract
• Chapter 13 … Summary And Conclusion
• Appendices
  

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