Industry Leaders Offer Latest Case Studies On Raising Online Subscription Sales and Revenues

Join top marketing executives at the 8th annual Selling Online Subscription Summit, May 12-13, 2008. At this year’s summit you’ll hear Case Studies on:

• Finding out how to predict one small change in your marketing that could increase your profits by half a million dollars over the next few years. (Listen to Jesse Lipson, CEO of Sharefile discuss his Case Study)
• Changing target offers to a tired list that resulted in increased sales by 13 times in one month. (Listen to Aaric Eisenstein, VP Publishing, Stratfor discuss his Case Study)
• Incisive best practices that can help you meet and overcome the challenges posed by uncertain economic and competitive conditions

In addition to the 11 advanced Case Studies from companies like Magazines.com, Encyclopaedia Brittanica, American Greetings and Phanfare, Inc., attendees will hear panel discussions on revenue strategies to support changing business models and Web 2.0 strategies for acquisition and retention.

New This Year - We are offering a New Expert Subscription Marketing Package which includes Landing Page Optimization Certification Course, a 6-session online and on demand course proven to help you increase conversions.

	Single Ticket.	Expert Subscription Marketing Package.
Selling Online Subscription Summit Ticket
Landing Page Optimization for Subscriptions Certification Course
Opening Night Cocktail Reception
Network with top executives
Your Price Today	$1,395	$2,390

"Wanted to extend a wholehearted thank you for a terrific, insightful, and well-run conference! Our marketing team still feels it is the best conference out there for online subscription businesses, and that we get more out of it than any other event in the year."

— Jennifer Singer, VP, Marketing,
Consumer Electronic Publishing, Dow Jones & Company,
www.dowjones.com

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11 Advanced Case Studies – No Vendor Presentations

For two days you'll hear carefully selected Case Studies that were chosen based on the most pressing current issues facing the paid online content and subscriber services industries.

1. Subscription Business Forecasting: Developing a Comprehensive Model for Sustained Growth – Case Study from ShareFile and how it grew in two years from start-up to 130,000 users in 120 countries, and over 2,000 subscription accounts.
2. Take a Look Inside: Building Your Subscription Base through Segmentation and Usability – Case Study from Magazines.com and how it developed experiences tailored to many audiences in order to maximize the functionality of their site and deliver relevant content to all visitors.
3. Keep them Wanting More: Maximizing Customer Lifetime Value through Strategic Offer Development and Delivery - Case Study from TheLadders.com and how it dramatically increased its revenues and LTV of its customer base.
4. The Economy of Paid Search: When and How to use it for Maximum Effect – This case Study from American Greetings will detail paid search campaigns for the Company’s interactive properties.
5. A/B Testing Case Study - Encyclopaedia Britannica reveals findings of its prolific in use of A/B testing over the past 18 months.
6. Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online–Only Subscriber Content – Hear about the complete transition process involving marketing, sales and editorial function and the challenges of motivating online–adverse subscribers.
7. Subscription Offer Strategy, Part 1: Creating Messaging that Resonates – Find out how an exhaustive survey of Stratfor’s in-house list revealed customer perceptions that led to targeted offers that that really hit home with their audiences.


8. Subscription Offer Strategy Part 2: Re-Purposing Content to Develop Attractive Offers – Case Study from Phanfare, Inc. on viral subscription strategies.
9. The Payments Minefield: Developing a Strategy for Success in a Softening Economy – Get incisive best practices that can help you meet and overcome the challenges posed by an uncertain economic and competitive conditions.
10. Landing Page Optimization Case Studies – Case studies from MarketingExperiments.
11. Entrepreneur of the Year - As we've done every year, we’ll present the Online Subscriptions Entrepreneur of the Year 2008 and his or her Case Study.

And, as we've done every year, we’ll present the Online Subscriptions Entrepreneur of the Year 2008 and his or her Case Study.

To make sure you see these Case Studies get your ticket today

You can read most up-to-date Case Study information in the 2008 Summit Agenda.

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2 Panels Made Up from Industry Experts & Latest Research from MarketingSherpa

You’ll gain from the insightful conversation that will come from two hour-long panel discussions. Plus, the Summit begins with the latest paid content marketing research and presented by MarketingSherpa.

• Revisiting Subscription Revenue Strategies to Support Changing Business Models – The panel includes confirmed speakers from Rivals.com, Hoovers.com,and Zagat. Learn how a shift in the "big picture" will affect your efforts to boost traffic, increase conversions, and optimize revenue per subscriber.
• Web 2.0 Strategies for Acquisition and Retention - Communities of subscribers are playing a critical role in the marketing and sales of online subscriptions. Gain the most current insights into building a publication though social media.
• New Paid Content Marketing Research: Stats on What Works - MarketingSherpa reveals paid content data from our updated studies. Gain actionable and up-to-the-minute information on search and email marketing, as well the influence of web design, pricing and payment plans on conversion.

You can read most up-to-date Panel and Research information in the 2008 Summit Agenda.
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New Expert Online Subscription Marketing Package

As an attendee to the Summit, you benefit from Case Study driven education presented by experts, providing you with an understanding of successes and failures.

Now you can take an online and on-demand certification course that gives you proven ways to increase subscriptions on your website – designed for intermediate and expert levels.

Take the 6-session Landing Page Optimization for Subscriptions Certification Course:

• You'll learn how to increase your conversion rate by making simple changes to your landing pages and subscription order process.
• You'll examine real case studies from the research we've conducted with The New York Times Electronic Edition and Encyclopedia Britannica. You’ll review the actual tests that brought an 1158% increase in conversion.
• You'll use the formulas and protocols MarketingExperiments uses to test and optimize websites for its research partners.
• Receive certification that matters after passing our rigorous exam

The Landing Page Optimization for Subscriptions Certification Course will be available for online and on-demand training beginning March 15. Registrants will receive password information via email.

Click here to reserve your Expert Online Subscription Marketing Package.

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Location
The setting for this year’s Summit is the Museum of Jewish Heritage’s new Robert M. Morgenthau Wing, located on the waterfront of NY Harbor in Battery Park City. It’s a unique venue, one we hope you’ll enjoy.

Networking Opportunities
You’ll have several opportunities to talk to your industry peers during the Summit. All of these take place at at the Museum of Jewish Heritage and they include:

• Opening Night Cocktail Reception - For two hours after the first day’s discussions and Case Studies, enjoy some beer or wine with your peers.
• Networking Breakfasts and Lunches – Each day we’ll feed you at a continental breakfast and a working lunch buffet, and give you an hour and half to talk to other attendees.

Get your ticket, network with industry professionals.

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Schedule

Monday – May 12, 2008
7:30–8:45am	Networking Breakfast and Registration
8:45am–9:15am	New Paid Content Marketing Research: Stats on What Works
9:15am–10:00am	Landing Page Optimization Case Studies
10:00am–10:45am	Revisiting Subscription Revenue Strategies to Support Changing Business Models
10:45am–11:00am	Refreshment Break
11:00am–11:45am	Subscription Business Forecasting: Developing a Comprehensive Model for Sustained Growth
11:45am–12:30pm	Take a Look Inside: Building Your Subscription Base through Segmentation and Usability
12:30–2:00pm	Networking Lunch
2:00pm–2:45pm	Keep them Wanting More: Maximizing Customer Lifetime Value through Strategic Offer Development and Delivery
2:45–3:00pm	Refreshment Break
3:00pm–3:45pm	The Economy of Paid Search: When and How to use it for Maximum Effect
3:45pm–4:30pm	A/B Testing Case Study
4:30–5:00pm	Online Subscriptions Entrepreneur of the Year 2008
5–7pm	Opening Night Cocktail Reception
Tuesday – May 13, 2008
7:30am–8:45am	Landing Page Optimization Methodology: An Exclusive Preview
8:00am–9:00am	Networking Breakfast
9:00am–9:45am	Web 2.0 Strategies for Acquisition and Retention
9:45am–10:30am	Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online–Only Subscriber Content
10:30am–10:45am	Refreshment Break
10:45am–11:30am	Subscription Offer Strategy, Part 1: Creating Messaging that Resonates
11:30am–12:15pm	Subscription Offer Strategy Part 2: Going Viral
12:15pm–1:45pm	Networking Lunch
1:45pm–2:30pm	The Payments Minefield: Developing a Strategy for Success in a Softening Economy
2:30–3:15pm	A Look Ahead: Tools and Strategies to Maximize Conversion and Retention Rates
3:15–4:00pm	Questions and Closing Remarks

You can read most up-to-date Case Study, Panel and Research information in the 2008 Summit Agenda.

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