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image of product: Yahoo! (unofficial) Search Marketing Handbook

Yahoo! (unofficial) Search Marketing Handbook

Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook

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    image of product: Selling Online Subscriptions Summit '08 Transcript + Slides

    Selling Online Subscriptions Summit '08 Transcript + Slides

    • Research from MarketingSherpa LLC
    • Landing Page Optimization Case Studies from MarketingExperiments
    • Case Studies from Sharefile, Magazines.com, The Ladders.com, AmericanGreetings.com, Encyclopaedia Britannica, FamilyLink.com. ThomasNet, Stratfor, Phanfare
    • Panel discussions with Hoover’s, Zagat Survey, Rhapsody, The Economist





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