Increase the Usability of Your Websites and Make It Easy for Your Customers to Navigate, Orientate and Purchase.

Usability isn't a nice-to-have in web design – it's a marketable essential. The returns from investing in your website usability quickly evident – constructive customer experiences and positive brand representation usually result in improved sales. According to Nielsen, sites that spent 10% of their budget on usability reaped a 100% increase in sales/conversion rates.
With The Usability Kit you’ll:

Understand usability and get the tools to put it into practice

Learn the essentials with over 125 pages of usability techniques for evaluating and designing effective web systems, including forms and templates that you can use immediately

Make your sites usable with more than 200 pages of usability blueprints, offering practical solutions and patterns for blogs, product pages, shopping carts, sitemaps and much more

Learn the design techniques that get your users involved

Dodge the pitfalls before they happen with our 19 pitfall flags

Discover how to evaluate and test your sites for their usability

Market usability as part of your service

The Usability Kit contains a binder with nearly 400 pages of information on exactly how to make your sites usable. The information is easy to read, practical and offers real-world examples to give you the information you need quickly, in a ready to use format.

The first section covers how to design, structure and test usable websites.

Manual

1. Understanding Usability
2. Analysis
3. Designing with Users
4. Information Architecture
5. Evaluation and Testing
6. How to Use the Blueprints

The second section provides practical guidance with best practice sections, blueprints and pitfall flags.

Usability Blueprints

1. About Us
2. Blogs
3. Contact Us
4. Customer Support
5. Errors
6. Forms
7. Forums
8. Help and FAQs
9. Homepage
10. Horizontal and Vertical Navigation
11. Log In
12. My Account
13. News and Media
14. Newsletters
15. Privacy and Security Notices
16. Product Pages
17. Progress Indicators
18. Registration
19. Search
20. Shopping Carts and Checkout
21. Sitemaps
22. Subscription
23. Tabs
24. Video and Audio Content

CD-ROM

You’ll also get a CD-ROM packed with all the related blueprints and schematics from the kit:

1. Registration, My Account & Privacy blueprints
2. Sample log-in forms
3. Horizontal & Vertical navigation schematics
4. Contact Us and Feedback blueprints
5. News & media page schematics
6. Help and FAQ blueprints
7. Blog schematics & forum blueprints



Here’s what people are saying about The Usability Kit:

“Congratulation on publishing this book, it is well planned and well written and the contents are wisely explained. It is a gem and goldmine of information useful to any web designers and also marketing executives and come think about it, every user should have it.” Shankut Somaiya, USA

"We have been 'dipping into' the Usability Kit for a month or so now. As e-business consultants, we at www.jtprojects.com, project manage a number of e-commerce web projects for clients in the UK and the Usability Kit is now part of our adviser kitbag. One final note - we were just today thinking about recommending that one of our clients would benefit from reading the Usability Kit as we assist them through their e-business project." John Taylor

-> Free Shipping; 100% Money-Back Guaranteed; and, In Stock Now Please note: The Usability Kit is 397 pages long plus a CD ROM. It's published in one large 3-ring binder, and includes handy tabs so you can quickly locate the information you need. It's also pretty darn heavy to ship - so we're offering a special deal. We'll ship to you via UPS ground FOR FREE if you don't mind waiting a few days. (Normally MarketingSherpa Store products ship in 24 hours.) If you order today, you'll get your binders within 7-10 days. And, yes this free shipping offer is good for any destination in the world. Thanks for your support.



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