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Drive More Leads for Your Products
If you're at all interested in generating increased demand for your products, join 550 B-to-B marketers in either Boston or San Francisco for MarketingSherpa's 5th annual B-to-B Demand Generation Summit.
In 3 days you'll get all-new Case Studies that will show your how to increase lead volume by 900%, optimize webinar attendance and effectiveness, generate quality leads and more. MarketingSherpa will give you exclusive research on what's working in B2B marketing. You can sign up for practical and results-driven training, and throughout the Summit you'll have a chance to meet top vendors in-between sessions.
Also be sure to take advantage of networking with your peers during the breaks, meals and receptions.
Reserve Now and Save - Offer Ends August 29
The Expert B-to-B Marketer's Training Package includes a Summit ticket and the one-day Landing Page Optimization Professional Certification Course.
Here's the deal:
| Expert B-to-B Marketer's Training Package (Before Aug. 29) |
Expert B-to-B Marketer's Training Package (After Aug. 29) |
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| Summit Ticket | $1,495 | $1,595 |
| Training: Landing Page Optimization Workshop | $995 | $995 | Value | $2,490 | $2,590 |
| Your Price (with all savings including the early bird) | $1,987 | $2,087 |
| Total Savings | $603 | $503 |
Choose your package and location.
Expert Package (Save $603.00) |
Single Summit Ticket |
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All-New Case Studies and Exclusive Research
During the Monday and Tuesday of the Summits you'll hear the latest research and find out what's working, and what's not in B-to-B marketing. The 2008 Case Studies cover a wide array of topics from multiple industries - the common thread being lead generation. You'll discover the effectiveness of viral videos, multi-touch campaigns, closed loop measurement, awards, webinars, Web 2.0 for B-to-B, lead management and more. Find out more about the Case Studies.
Training Certification That Will Increase the Number and Quality of Your Leads.
Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and generate quality leads. On the Sunday of each Summit, you have the option of taking the full-day MarketingExperiments Landing Page Optimization Professional Certification Course.
You'll come away with:
This training is only available with the Expert B-to-B Marketer's Training Package.
Plenty of Time to Network
We're making it easy for you to network with your fellow B-to-B marketers. Our breakfasts and lunches are designed to give you enough time to talk, and on the Monday of each Summit, we're offering a networking cocktail reception.
19 Case Studies in 2 Days
There are no multiple tracks, so everyone who attends will learn how to:
| 1. Boost ROI by streamlining global lead generation and qualification practices | IHS: Global business information provider |
| 2. Increase lead volume by up to 900% by revamping email and web content | TAB: International records management company |
| 3. Increase landing page conversions by focusing on search intent as the trigger | Overland Storage: Data storage and data backup company |
| 4. Optimize webinar attendance and effectiveness using a multi-touch campaign | HP Software: The business software division of HP |
| 5. Boost lead capture and conversion by combining search, database and social community marketing | Boxtone: Comprehensive modular platform software company for mobile industry |
| 6. Improve click-throughs, conversions and cost-per-lead through systematic testing, measurement and analysis | RSA Security: Provider of security solutions for business acceleration |
| 7. Double lead volume by using an integrated social media program | Elastic Path Software: Ecommerce software and services provider to online businesses |
| 8. Utilize professional networking tools for brand awareness and lead generation | Certain Software: Online meeting and event planning software company |
| 9. Boost demand generation by revamping your awards program | Cisco Systems: Supplier of networking equipment and network management for the Internet |
| 10. Demonstrate ROI of combining PR, web content and events for low-cost demand generation | VOIPShield: VoIP security solutions company |
| 11. Put the spotlight on your customers through viral video and create closed loop demand generation program | Siemens Medical Solutions: Medical products and services for the healthcare market |
| 12. Generate quality leads for an overextended sales staff by using road shows | Marketing Mentors: Printing and marketing company |
| 13. Improve the ROI of your campaigns by targeting customers to drive cross-sell and up-sell simultaneously | Microsoft: Worldwide leader in software, services and solutions |
| 14. Drive over 80% of new business revenue through closed-loop marketing a shoestring | Ping Identity: Secure Internet single sign-on software company |
| 15. Turn inquiries into qualified leads and deliver them to grateful managers of direct and indirect sales channels | eDemand Leads Inc. |
| 16. Avoid commodification by using public relations to reach new markets | ABI: International public relations firm |
| 17. Generate quality leads by targeting C-level executives of major companies through multiple sales and marketing channels | StormExchange: A company that helps corporations manage the financial impact of adverse weather |
| 18. Get other companies to fund your marketing budget | Exeros: An early-stage software company |
| 19. Find out who MarketingSherpa chooses as one of the year's most successful and innovative B-to-B email marketing campaigns | TBD |
If you want more information, be sure to read the full agenda and schedule.
Reserve Your Seat before August 29, and save $100 on single ticket and $603 on the Expert B-to-B Marketers Training Package. Choose your package and location.
Expert Package (Save $603.00) |
Single Summit Ticket |
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East Coast
Seaport Hotel
200 Seaport Blvd.
Boston, MA 02210
(877) 732-7678
www.seaportboston.com
$249 discounted rate until Monday, September 8, 2008
To book a discounted rate:
log onto www.seaportboston.com and enter pass code: MARK08. You can also call direct at (617) 385-4000, and ask for the MarketingSherpa rate.
West Coast
Palace Hotel
2 New Montgomery Street
San Francisco, CA 94105
(415) 512-1111
www.sfpalace.com
$275 discounted rate until Friday, September 26, 2008
To book a discounted rate:
log onto http://starwood.marketingsherpa.com. You can also call direct at (415) 512-1111 and ask for the MarketingSherpa rate
| Producer | MarketingSherpa |
| Store ID | #30403 |
Visionary Sponsor:
Dual Coast
Trendsetter Sponsor
Welcome Sponsor
Certification Course Sponsor: Dual Coast
"I had high expectations and it met my expectations. Very relevant to what I do, and it had a number of things I could bring back and put to use. Validated a lot of what we were doing and helped us to improve."
Mary Masi-Phelps, Director of Marketing, Heroix
"B-to-B Demand Generation Summit is an excellent forum for sharing creativity and putting heads together."
Jill Cryder, Product Marketing Manager, Sybase iANYwhere
"I felt the case study format for the presentations was very valuable. I gain and retain much more information from hearing real life scenarios than from experts rolling through research and findings (though this is also important). It was a good mix. My colleagues and I were able to implement some of the suggestions that were covered. It also got us thinking about new avenues to explore in our next fiscal year."
Lisa Russell, Senior Marketing Program Manager, Informa
"I totally dug the vendor exhibits and signed a contract with one I met there.
I'm negative on vendor influenced content - but not access to them in exhibits or side venues.
Dave Wieneke, Interactive Marketing Manager, Thomson CompuMark