B-to-B Demand Generation Summit 2008 - East & West

Generate Increased Demand for Your Products

Join 550 B-to-B marketers in either Boston or San Francisco for MarketingSherpa's 5th annual B-to-B Demand Generation Summit, and hear exclusive research, expert presentations from large, middle-sized and small companies, and all new case studies from the trenches.

Also, as part of our Expert B-to-B Marketers Package, this year we’re introducing a full day of training for those who want it. The topic is on Landing Page Optimization, and it takes place the Sunday before the Summit presentations begin.

19 Case Studies in 2 Days

The 2008 Case Studies cover a wide array of topics from multiple industries. There are no multiple tracks, so everyone who attends will learn how to:

• Increase lead volume by up to 900%
• Optimize webinar attendance and effectiveness using a multi-touch campaign
• Double lead volume by using an integrated social media program
• Boost demand generation through awards
• Generate quality leads for an over-extended sales staff
• Boost ROI by streamlining global lead generation and qualification practices
• increase landing page conversions by focusing on search intent as the trigger
• Improve click-throughs, conversions and cost-per-lead through systematic testing, measurement and analysis
• Drive over 80% of new business revenue through closed-loop marketing a shoestring
• Boost lead capture and conversion by combining search, database and social community marketing
• Utilize professional networking tools for brand awareness and lead generation
• Demonstrate ROI of combining pr, web content and events for low –cost demand generation
• Put the spotlight on your customers through viral video and create closed-loop demand generation program
• Improve the ROI of your campaigns by targeting customers to drive cross-sell and up-sell simultaneously
• Optimize lead quality and deliver them to grateful managers of direct and indirect sales channels.
• Get the trades to tell your story
• Generate quality leads by targeting executives of major companies across several industries
• Get other companies to fund your marketing budget

If you want more information, be sure to read the full agenda.

Single Summit Ticket
Reserve before 7/30 and Save $200.

Exclusive Expert B-to-B Marketer's Package
You've told us you want an opportunity for training and material that will have an immediate impact on your business. With the Expert B-to-B Marketers Package you can earn a professional certification in Landing Page Optimization

Our Expert B-to-B Marketer's Package includes:

1. B-to-B Demand Generation Summit 08 ticket (East or West)
2. Landing Page Optimization Professional Certification Course The Sunday of the Summit - MarketingExperiments seven week online certification course has been condensed to 7 hours. You'll come away with proven techniques for achieving maximum results and Professional Certification as an expert landing page optimization.

With the EXPERT B–to–B Marketer's Package you'll save $700.

Plenty of Time to Network
We’re making it easy for you to network with your fellow B-to-B marketers. Our breakfasts and lunches are designed to give you enough time to talk, and on the Monday of each Summit, we’re offering a networking cocktail reception.

Schedule



Sunday, October 5(Boston) and 26(San Francisco)
Session Time	Session Brief	Speaker & Company
7:30-9am	Registration & Networking Breakfast
9-11am	Certification Course	MarketingExperiments
11-11:15am	Break
11:15am-12:30pm	Certification Course	MarketingExperiments
12:30-1:30pm	Lunch
1:30-3pm	Certification Course	MarketingExperiments
3-3:15pm	Break
3:15-5pm	Certification Course	MarketingExperiments
Monday, October 6 (Boston) and 27(San Francisco)
Session Time	Session Brief	Speaker & Company
7:15-8:30am	Networking Breakfast and Registration
8:30-9am	Research Update	Stefan Tornquist, MarketingSherpa
9-9:45am	Landing Page Optimization Case Studies	Dr. Flint McGlaughlin, Director, MarketingExperiments
9:45-10:15am	Streamlining Global Lead Generation and Qualification Practices to Boost ROI	Chris Ladd, I H S
10:15-10:30am	Break
10:30-11am	Increasing Lead Volume by 900% by Revisiting Digital Media and Messaging Strategies	Ross Nepean, TAB
11-11:30am	Optimizing SEM Strategies from Keyword to Conversion	Gary Ware, Overland Storage
11:30am-12pm	Using a Multitouch Campaign to Optimize Webinar Attendance and Effectiveness	Katherine Staveley, HP Software Americas
12-12:30pm	Combining Search, Database and Community Marketing to Boost Lead Capture and Conversion	Brian Reed, Boxtone
12:30-1:45pm	Networking Lunch
1:45-2:15pm	Optimizing a Paid Search Marketing Program through Testing and Measurment	Micheal Veit, RSA Security
2:15-2:45pm	How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software	Jason Billingsley, Elastic Path Software
2:45-3:15pm	Using Professional Networking Tools for Brand Awareness and Lead Generation	Kimberly Enright, Gianni Michael Lyle, Certain Software
3:15-3:30pm	Break
3:30-4pm	Boosting Demand Generation by Revamping Your Awards Program	Dawn Brister, Cisco
4-4:30pm	Combining PR, Web Content and Events for Low-cost Demand Generation	Paul Dombowski, VOIPShield
4:30-5pm	Viral Video: Engaging Your Customers to Execute Your Promotion	Raya Dubner, Jakub Mochon, Siemens
5-5:30pm	Taking the Show on the Road: Generating Leads for an Over-extended Sales Staff	Steven Amiel, MarketingMentors
5:30-7pm	Networking Reception
Tuesday, October 7(Boston) and 28(San Francisco)
Session Time	Session Brief	Speaker & Company
8-9am	Networking Breakfast
9-9:45am	Playbook for Effective Lead Management	Brian Carroll, CEO, InTouch
9:45-10:15am	Cross Sell/UpSell: The New Microsoft Strategy for Doing Both at the Same Time	Francios de Laigue, Microsoft
10:15-10:45am	Closed-Loop Marketing on a Shoestring: Getting the Most from Your People and Technology	Cynthia Nottoli, Ping Identity
10:45-11am	Break
11-11:30am	Optimizing Lead Quality through Avaya's Lead Refinery Process	Dennis Head, Avaya
11:30am-12pm	Using Public Relations to Reach New Markets and Avoid Commodification	Alan Isacson, ABI
12-1:15pm	Networking Lunch
1:15-1:45am	Generating Quality Leads by Targeting the C-Suite	Jarvis Cromwell, StormExchange
1:45am-2:15pm	Karma and Demand Generation: Getting other Companies to Fund Your Marketing Budget	Denise Sparks, Exeros
2:15-2:45pm	Innovations in Email Marketing 2008	Campaign to be Selected
2:45-3:30pm	Landing Page Analysis Live!	Dr. Flint McGlaughlin, MarketingExperiments
3:30-3:45pm	Interactive Audience Q&A	MarketingSherpa Team
3:45-4pm	Top 5 Takeaways	MarketingSherpa Team




Hotel Information

East Coast

Seaport Hotel
200 Seaport Blvd.
Boston, MA 02210
(877) 732-7678
www.seaportboston.com
$249 discounted rate until Monday, September 8, 2008

To book a discounted rate:

log onto www.seaportboston.com and enter pass code: MARK08. You can also call direct at (617) 385-4000, and ask for the MarketingSherpa rate.

West Coast

Palace Hotel
2 New Montgomery Street
San Francisco, CA 94105
(415) 512-1111
www.sfpalace.com
$275 discounted rate until Friday, September 26, 2008

To book a discounted rate:

log onto http://starwood.marketingsherpa.com. You can also call direct at (415) 512-1111 and ask for the MarketingSherpa rate

All Related Links:

• Table Top Exhibitors
• Sponsorship Information
• Agenda

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Best Deal

San Francisco Summit Expert B-B Marketer's Package
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Price: $1,887

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