MarketingSherpa’s Toolkit – How to Conduct an Email Audit

Making Sure Your Email Marketing Works

When you send out your emails, are you sure what works and what doesn’t? Do you want your deliverability rates to be improved? How much is your content impacting the effectiveness of your emails?

With the Marketing Sherpa’s Toolkit  “How to Conducts an Email Audit” you’ll be able to pinpoint the strengths and weaknesses of an individual email message - or an entire campaign. 

This kit is designed to help you audit your entire email process so you can improve the messaging, delivery, and effectiveness of your email marketing campaigns.

5 Key Ways To Strengthen Your Entire Email Campaign

1. Security - If your email looks the slightest bit “off” or sets off a security-related red flag, you can be sure it’ll be sent straight to the trash bin. Worse, it might earn you a spot on the spam list.You’ll learn how to make sure your company is taking all necessary precautions to keep its email safe and secure.
2. Reputation - Your emails can earn a bad reputation without your knowing it. You’ll learn how you can evaluate yours and clean it up, if necessary.
3. Deliverability - Junked. Blocked. Bounced.  Three little words that send chills down every marketer’s spine.  Face it — 1 in 5 emails never even make it to your prospect’s inbox. You’ll get tips that come from Case Studies that are virtually guaranteed to boost your deliverability rates.
4. Effectiveness - Sure, you understand the importance of clickthroughs, bounce rates, and the response levels to your calls-to-action.  Now take the next step with proven methods that use those numbers to implement changes that will improve your results.
5. Content Quality - Your email message is only as good as its content. You’ll get tips on how to analyze how your words and graphics appeal to the eye. You’ll learn how to merge effective content with effective, measurable results.

What You Get in the Email Audit Toolkit

In addition to the step-by-step directions, you get:

• Glossary -  Clear explanations of often-used terms
• Checklist - Handy tool to monitor your progress
• Timeline -  Organize your audit with realistic deadlines
• Cost calculator -  Control expenditure to improve ROI
• List of Vendors - Approved service providers
• Resources & Case Studies - Information & inspiration

Broken down into seven sections, this practical toolkit takes you through critical elements such as:

• How to Create Body Text That Will Survive an Audit - Figuring out which types of content work best for your target is key.  We suggest tactics, such as changing your approach to include content ranked as most-popular among readers.
• How to Audit for Creative Content - Does your message have ‘eye appeal’? Discover the five essential components of memorable emails. (Includes case studies that put these ideas into practice.)
• Write Effective Subject Lines and Energize Your Email - Discover valuable creative tips, plus ways to make sure that the subject line you write is the subject line that gets delivered.
• How to Track and Manage Clickthrough and Bounce Rates - Gathering statistics is only half the battle. Get valuable suggestions for managing all that information, plus tips on getting the most value from your ISP or Web hosting company.
• How to Do a Mini-Audit - This toolkit is designed to help you perform a comprehensive audit from start to finish. But what if you need immediate results, focusing on a specific email?  We identify critical components that help you complete a mini-audit in six easy steps.