MarketingSherpa Webinar Training - Email @utoresponder Series

Automated email campaigns are the most-opened and highest–profile emails you’ll ever send. When done right, automated campaigns get opened, read, and acted on, more than any other type of most email campaigns.

MarketingSherpa’s Email Autoresponder Series, is a three–part webinar training for email marketers who want to take advantage of:

• The Honeymoon Effect – You have a brief window of opportunity. Make sure you create a lasting relationship.
• Maximizing Relevance – Automated campaigns are a great ways to exploit database segmentation.
• High Efficiency – When done right, autoresponders can get you great results while providing relief for overworked marketing department.
• Competitive Edge – Responding immediately to your customer’s pain points establishes brand loyalty that’s hard for competitors to overcome.
• Proven Results – We have Case Studies that show autoresponder messages create increased customer lifetime value.

3 Trainings

You can download one, two or three:

• On Demand – Welcome Autoresponders – Learn More
• On Demand – Triggered Emails – Learn More
• On Demand – Transactional Email – Learn More

Bonus – Special Training Guide: ‘Welcome Email Autoresponders’

As an attendee you receive after the training a PDF copy of the special training guide ‘Welcome Email Autoresponders.’ This is an excerpt from MarketingSherpa’s ‘Best Practices in Email Marketing Handbook’ (Available March 15). In this guide you’ll get information on

• Single Welcome Messages ( Double and Single Opt–in Welcome, Welcome Series)
• How to Conduct a Welcome Message Timing Audit
• 8 Ideas for Welcomes Emails
• Why a Welcome Message Series?
• Beyond Lead Nurturance: "Something New"
• PR-Driven Email: The Opportunistic Welcome Series
• 4 B–to–B Welcome Series Strategies
• 5 B–to–C Welcome Series Strategies

Each webinar training lasts one hour, from 2:00 – 3:00 p.m. (EST)

The cost for one webinar training is $97.00, and for all three the cost is $197.00.

Sign Up for Complete Autoresponder Series	$197
Sign Up for Welcome Autoresponders (On Demand only)	$97
Sign Up for Triggered Emails (On Demand Only)	$97
Sign Up for Transactional Email (On Demand Only)	$97

Trained by MarketingSherpa’s Email Marketing Experts

Stefan Tornquist, Research Director, MarketingSherpa – Stefan Tornquist directs MarketingSherpa’s team of researchers into many areas of marketing, producing a variety of reports, benchmarks and data points throughout the year. He is the lead researcher in its Email Marketing practice area, and has been lead writer in Email Marketing Benchmark Guide for the past several years.

Carol Meinhart, Strategic Development Director, MarketingSherpa – Carol Meinhart directs strategic planning and internal market research for MarketingSherpa. A veteran marketer in industries as diverse as publishing, insurance, membership and event/conference management, she is the lead author of the soon–to–be released MarketingSherpa Email Marketing Handbook.