100% Satisfaction Guaranteed!
Questions? Call (877) 895-1717
Questions? Call (877) 895-1717
In a softening economy, marketers look for ways to improve their results. Whether you’re going to focus spending on lower-cost tactics or try to grab market share when competitors cut back, you’ll want to apply strategies with proven ROI. Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and sales. (Listen to Flint McGlaughlin, Director of MECLABS Group, explain how this workshop can help you in this difficult economy.)
At the Landing Page Optimization Workshop - East Coast in Ponte Vedra Beach, Florida, September 25 - 26 2008, you’ll discover exactly what you need to change on YOUR key landing pages. Every single moment of the day and a half is carefully planned to help you increase your revenue. The workshop features live optimization and personal advice from the optimization experts at MarketingExperiments and MarketingSherpa.
The Landing Page Optimization Workshop - East Coast, in Ponte Vedra Beach, FL (September 25 - 26 2008) is only open to 100 companies.
This complete workshop costs $1,995. But, if you were to purchase your live certification class and MarketingSherpa’s Landing Page Handbook separately, you would spend a total of $2,687 (based on real, NOT inflated prices).
| Live Certification Class | $2,190 |
Landing Page Handbook |
$497 |
| TOTAL | $2,687 |
| SAVINGS | $692 |
| YOUR PRICE | $1,995 |
This workshop is designed to help your company, and if you want to bring another team member, we’re offering special reduced rates for 2 or more people from the same company. During the workshop you and others from your team will be applying what you’re learning in real time directly to your company’s landing page. (Call 1-877-895-1717 if you are interested in group rates.)
Learn - Optimize -Achieve
1. LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages (How much can it help you?)
2. OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths.
3. ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.com. (But I’m already certified)
Bonus - MarketingSherpa’s Landing Page Handbook
MarketingSherpa's bestselling Landing Page Handbook helps you raise conversions by up to 55% or more for search, email, and ad campaigns for lead generation, ecommerce, and even blogs. It provides practical guidelines for each step of landing page design, including copy, graphics, layout, buttons, typeface, video, audio, and top four types of testing. There are also 114 creative samples and case studies that you can use as design aids and inspiration for your new landing pages.
Instructors
The Landing Page Optimization Workshop will be lead by one of the most experienced website optimization teams in the world. The instructors include:
Location
The location for the September 2008 Landing Page Optimization Workshop - East Coast is the beautiful Sawgrass Marriot Hotel, located by in Ponte Vedra Beach, Florida. Home of the PGA’s Players Championship, minutes from the beaches, and only 25 miles from St. Augustine the oldest city in USA. It’s a unique venue, one we hope you’ll enjoy.
Click here to reserve your room at the Workshop rate of $159.00 a night.
Schedule| Thursday | |
| 7:00 - 8:30 am | Networking Breakfast And Registration |
| 8:30 - 9:30 am | Session 1 - Introduction to the Step-By-Step Sequence for Landing Page Optimization (Five Key Elements) |
| 9:30 - 10:30 am | Session 2 - Defining the Motivating Factors of Your Users and Constructing Channel Maps (6 Step Process + A Spreadsheet Tool) |
| 10:30 - 10:45 am | Break |
| 10:45 - 11:15 am | Applying Session 2 Lessons to Your Landing Page |
| 11:15 - 12:15 pm | Session 3 - Identifying and Expressing an Effective Value Proposition (2 Key Skills + A Simple 3 Part Formula) |
| 12:15 - 12:45 pm | Applying Session 3 Lessons to Your Landing Page |
| 12:45 - 2:00 pm | Networking Lunch + Q&A with the Optimization Experts |
| 2:00 - 3:00 pm | Session 4 - Uncovering the Hidden (Psychological) Friction in Your Landing Page Design (9 Key Principles) |
| 3:00 - 3:30 pm | Applying Session 4 Lessons to Your Landing Page |
| 3:30 - 3:45 pm | Break |
| 3:45 - 4:45 pm | Session 5 - Discovering the Ideal Incentive - The Easiest Way to Double Conversion (7 Rules + Two Essential Tools) |
| 4:45 - 5:15 pm | Applying Session 5 Lessons to Your Landing Page |
| 5:30 - 7:30 pm | Networking Reception + Q&A with the Optimization Experts |
| Friday | |
| 7:00 - 8:30 am | Networking Breakfast |
| 8:30 - 9:30 am | Session 6 - Learning How to Overcome Web Path Anxiety - The Critical Obstacle to Path Completion (16 Ways To Eliminate It) |
| 9:30 - 10:00 am | Applying Session 6 Lessons to Your Landing Page |
| 10:00 - 10:15 am | Break |
| 10:15 - 11:15 am | Session 7 - Review of The Landing Page Optimization Process — Putting it to Work for Your Company |
| 11:15 - 12:00 pm | Certification Exam (Yes, you can pass this simple - but important -test!) |
| 12:00 - 12:30 pm | Next Steps - Getting Your Workshop Landing Page Blueprint Personally Reviewed by the MarketingExperiments’ Optimization Experts |
This complete workshop costs $1,995 for a single ticket. However, this workshop is designed to help your company, and if you want to bring another team member, we are offering special reduced rates for 2 or more people from the same company. During the workshop you and others from your team will be applying what you’re learning in real time directly to your company’s landing page. But hurry. This workshop is open to only 100 companies.
| Live Certification Class | $2,190 |
| Landing Page Handbook |
$497 |
| TOTAL | $2,687 |
| SAVINGS | $692 |
| YOUR PRICE | $1,995 |
(Call 1-877-895-1717 if you are interested in group rates.)
Price: $1,995
Add to CartLanding Page Handbook
Newly Revised!
Landing Page Handbook
| Producer | MarketingSherpa |
| Store ID | #30682 |
"This course was an eye-opener in best practices. Thank You!"
Jay Masino, Motorola
"Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."
Chris Smythe, Internetseer.com, Inc.
"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
Caroline Baker, Vocus,
"This course offered a tremendous amount of information in a very compelling way. Time well spent."
Frank Gibbons, Chief Media
"Great Course — adds ‘science’ to what we do and confirms the need to test and dissect email marketing efforts."
Celestine Turner, Verizon Wireless
"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"
Hannah Cusack, Messenger International
"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there’s nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I’ve been to - period."
Tressia Gehrke, Travel Portland
"I believe this course should be taken by every email marketer! The information was great. The supportive stats will help our company sell each idea and step in the process that our clients are currently avoiding (aka testing)."
Colleen Burns, MindComet.com
"I love the practical approach and statistical proof of strategy. This course provided extensive guidelines to defining, designing and testing an email campaign from data capture to conversion."
Edin Omedric, Vantage Hospitality Group
"This course gives proven, factual, science-driven aid to those who have relied on Marketing Intuition."
Valerie Passwaiter, Northwest Federal
"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics. This course provides practical, hands-on approach that is readily translatable"
to our own email marketing strategy implementation."
Deirdre O’Boyle, DHO Consulting, Inc.
"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended — intense, focused and stimulating to the strategic thinking process."
Runa Chatterji, iVillage - Astrology.com
"I was happy with how interactive this course was and loved the fact that you used real examples of past work and critiqued current landing pages on the spot."
Anish Shah, Snapfish/HP
"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."
Mark Sincavage, Covance Inc.
"Lots of great examples and information I would recommend this course for any e-marketing departments who are looking to improve their results."
Cindy Garcia, EMC Corporation
"Terrific! Clear, engaging communication of useful principles and definitions. Thanks!"
Suzanne Cronin, Oracle
"Excellent course . . . very helpful. This gave me a lot of ideas for testing. The content is very relevant to what we actually do, not just a bunch of idealistic advice."
Kristen Shaw, Bill Me Later
"Information presented was clear, crisp, relevant and actionable. The course provided good baseline information and linkage of the entire process from email capture to landing pages."
Margaret Weaver, Fidelity Investments
"Excellent! Wonderful application of urgency (artificial and natural). It was amazing to get this much information in a single day! It kept me on the edge of my seat for eight hours - no small feat!"
Jorin Hawley, North Shore Animal League America
"This course was well worth the time and cost. It’s like a quickstart guide to best practices."
Carolyn Wixson, ICF International