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Questions? Call (877) 895-1717
Questions? Call (877) 895-1717
In a softening economy, marketers look for ways to capture the low hanging fruit. Whether you’re going to focus spending on lower-cost tactics or try to grab market share when competitors cut back, you’ll want to apply strategies with proven ROI. Improving the effectiveness of your landing pages is one of the quickest (and most cost-effective) ways to increase conversions and sales. (Listen to Flint McGlaughlin, Director of MECLABS Group, explain how this workshop can help you in this difficult economy.)
At the 2008 Landing Page Optimization Workshop you’ll discover exactly what you need to change on YOUR key landing pages. Every single moment of the day and a half is carefully planned to help you increase your revenue. The workshop features live optimization and personal advice from the optimization experts at MarketingExperiments and MarketingSherpa. (Want to know what marketers said about the last live optimization class we gave at the Email Summit? Read their testimonials.)
ADDED BONUS - Landing Page Video Critique
Your landing page from this workshop will be personally reviewed by optimization experts from MarketingExperiments (normal cost $4250 – fee waived for workshop attendees). Within a few weeks, they will produce a video critique with commentary, screenshots, and recommendations. The point is to make sure that you come away from this event with a highly effective redesign.
The 2008 Landing Page Optimization Workshop is only open to 100 companies. This complete workshop costs $1,995. But, if you were to purchase your live certification class and custom landing page critique separately, you would spend a total of $6,440 (based on real, NOT inflated prices).
| Live Certification Class | $2,190 | |
| Landing Page Video Critique | $4,250 | |
| TOTAL | $6,440 | |
| SAVINGS | $4,445 | |
| YOUR PRICE | $1,995 |
This workshop is designed to help your company, and if you want to bring another team member, we’re offering special reduced rates for 2 or more people from the same company. During the workshop you and others from your team will be applying what you’re learning in real time directly to your company’s landing page. (Call 1-877-895-1717 if you are interested in group rates.)
1. LEARNING: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages (How much can it help you?)
2. OPTIMIZATION: You will analyze and improve a key landing page from your ecommerce, subscription, or lead-gen paths.
3. ACHIEVEMENT: You will achieve professional certification in Landing Page Optimization from MarketingExperiments.com. (But I’m already certified)
Instructors
The Landing Page Optimization Workshop will be lead by one of the most experienced website optimization teams in the world (read their bios).The instructors include:
Location
The location for the Landing Page Optimization Workshop is the beautiful Sawgrass Marriot Hotel, located in Ponte Vedra Beach, Florida. Home of the PGA’s Players Championship, minutes from the beaches, and only 25 miles from St. Augustine the oldest city in USA.
If you make your reservation before May 1, workshop attendees can get the discounted rate of $199 per night (the current published rate for rooms is $259.00). Attendees must mention the MarketingSherpa Workshop when they make their reservation to receive the rate. Numbers for the hotel are 1(800)457-Golf and (904)285-7777.
Schedule
| Monday June 2, 2008 | ||
| 7:00 – 8:30 am | Networking Breakfast And Registration | |
| 8:30 – 9:30 am | Session 1- Introduction to the Step-By-Step Sequence for Landing Page Optimization (Five Key Elements) | |
| 9:30 – 10:30 am | Session 2 - Defining the Motivating Factors of Your Users and Constructing Channel Maps (6 Step Process + A Spreadsheet Tool) | |
| 10:30 – 10:45 am | Break | |
| 10:45 – 11:15 am | Applying Session 2 Lessons to Your Landing Page | |
| 11:15 – 12:15 pm | Session 3 - Identifying and Expressing an Effective Value Proposition (2 Key Skills + A Simple 3 Part Formula) | |
| 12:15 – 12:45 pm | Applying Session 3 Lessons to Your Landing Page | |
| 12:45 – 2:00 pm | Networking Lunch + Q&A with the Optimization Experts | |
| 2:00 – 3:00 pm | Session 4 – Uncovering the Hidden (Psychological) Friction in Your Landing Page Design (9 Key Principles) | |
| 3:00 – 3:30 pm | Applying Session 4 Lessons to Your Landing Page | |
| 3:30 – 3:45 pm | Break | |
| 3:45 – 4:45 pm | Session 5 – Discovering the Ideal Incentive - The Easiest Way to Double Conversion (7 Rules + Two Essential Tools) | |
| 4:45 – 5:15 pm | Applying Session 5 Lessons to Your Landing Page | |
| 5:30 – 7:30 pm | Networking Reception + Q&A with the Optimization Experts | |
| Tuesday June 3, 2008 | ||
| 7:00 – 8:30 am | Networking Breakfast | |
| 8:30 – 9:30 am | Session 6 – Learning How to Overcome Web Path Anxiety – The Critical Obstacle to Path Completion (16 Ways To Eliminate It) | |
| 9:30 – 10:00 am | Applying Session 6 Lessons to Your Landing Page | |
| 10:00 – 10:15 am | Break | |
| 10:15 – 11:15 am | Session 7 - Review of The Landing Page Optimization Process -- Putting it to Work for Your Company | |
| 11:15 – 12:00 pm | Certification Exam (Yes, you can pass this simple - but important -test!) | |
| 12:00 – 12:30 pm | Next Steps - Getting Your Workshop Landing Page Blueprint Personally Reviewed by the MarketingExperiments’ Optimization Experts | |
This complete workshop costs $1,995 for a single ticket. However, this workshop is designed to help your company, and if you want to bring another team member, we are offering special reduced rates for 2 or more people from the same company. During the workshop you and others from your team will be applying what you’re learning in real time directly to your company’s landing page. But hurry. This workshop is open to only 100 companies.
Live Certification Class $2,190
Landing Page Video Critique $4,250
TOTAL $6,440
SAVINGS $4,445
YOUR PRICE $1,995
Reserve Your Seat Now(Call 1-877-895-1717 if you are interested in group rates.)
| Live Certification Class | $2,190 | |
| Landing Page Video Critique | $4,250 | |
| TOTAL | $6,440 | |
| SAVINGS | $4,445 | |
| YOUR PRICE | $1,995 |
| Producer | MarketingSherpa |
| Store ID | #30509 |