MarketingExperiments Professional Certification Program

Designed To Give You the Highest Possible ROI on Your Small Investment

MarketingExperiments Professional Certification courses are all designed to provide you with practical knowledge that you can use right away.

When you enroll in these online, on–demand courses you’ll examine real case studies from the research we’ve conducted with companies such as The New York Times Electronic Edition and TheStreet.com. You’ll review the actual tests that brought a 1,158% increase in conversion.

With each course you’ll:

1. GAIN EXPERTISE: You will analyze real case studies and examine each step in our conversion formula with free access to the MarketingExperiments Learning Lab 24 hours a day, 7 days a week
2. APPLY PROVEN TECHNIQUES: You will learn a systematic (patent pending) methodology for optimizing all of your landing pages. (How much can it help you?)
3. ACHIEVE CERTIFICATION: You will achieve the distinction of professional certification in each course you successfully complete – a valuable asset in today’s competitive job market.

MarketingExperiments Online and On–Demand Certification Courses

1. Fundamentals of Online Testing – Learn how testing achieved an 819% increase in conversion

• Online and on–demand seven session course
• Learn what constitutes a valid sample size
• Determine the best test design for your objective
• Find out the best methods for interpreting your results
• Calculate ROI based on your research

2. Landing Page Optimization for Subscriptions – Find out how we brought an increase in conversion of 1158%

• Online and on–demand seven session course
• Optimize subscriptions paths
• Remove unnecessary steps
• Communicate value at every step
• Capture only essential information

3. Landing Page Optimization for Ecommerce – Learn How We Increased Conversion By 816%

• Prioritize messages and optimize your own landing pages
• Develop a motivating value proposition
• Reduce friction and motivate page visitors to move forward and take action

4. Email Messaging Optimization – Improve Deliverability and Increase Open Rates.

• Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages.
• Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates.
• Explore real case studies and the latest research benchmarks.

Once you complete your certification course you can promote your credentials with your:

• Certificate
• Digital Seal
• A listing in the official MarketingExperiments Directory of Certified Professionals. You can provide a link to the directory on your Web site, your resume or your social media profile.

About MarketingExperiments
MarketingSherpa and MarketingExperiments are a part of the MECLABS Group, headquartered in Jacksonville Beach, Florida.

MarketingExperiments is a research laboratory with a simple (but not easy) seven–word mission statement: To discover what really works in optimization. The Lab tests every conceivable marketing method on the Internet. The results are published in the MarketingExperiments Journal. http://www.marketingexperiments.com/