Online Certification Course Includes:

Learn Proven Techniques for Instant ROI

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn't developing a way to test. The challenge is discovering what changes to test. This course is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths.

During the course you'll learn proven techniques you can begin implementing immediately, including:

• How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
• How to identify and express an effective value proposition that motivates your page visitors toward the desired action
• How to reduce your website abandon rate by minimizing Friction and overcoming the remaining friction through effective incentives
• How to increase page relevance and reduce visitor anxiety
• How to design landing pages to hold and engage the attention of your readers
• How to test and track metrics and analyze results to make further improvements

This course is based on 8 years of our research to discover what works in online marketing

Discover exactly how the New York Times increased sale conversion by 1,152%, how Encyclopedia Britannica increased conversion by 103%, and many others case studies. Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization. Receive over 307 pages of actionable content – all carefully arranged to for easy application to your own website.

Our certified professionals have achieved conversion gains of up to 300% after taking this course

This course provides our students with the right information and tools to immediately start applying what they have learned to their websites. Matt Celano, one of our certified professionals, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from our certification courses. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions.This is one example among many others that we have seen from the students that attend the Landing Page Optimization Professional Certification.

The course is comprised of seven 45-minute sessions, delivered online and on-demand.

All the sessions are available online 24 hours a day, 7 days a week through the MarketingExperiments Learning Laboratory, so you can study at whatever time suits you best.

The final examination is built around a simple, but honest, standard. And we have carefully ensured that the exam isn't just another academic exercise; it emphasizes practical application. If you can successfully plan a valid test, then you will be rewarded with certification.

We will do everything possible to help you pass the exam and achieve your Professional Certification. You will be given a practice test before the main test, and if you don't pass the test the first time, you will have the opportunity to take it again for a small renewal fee.

What Others Have Said about MarketingExperiments Landing Page Optimization Certification Course:

"Lots of great examples and information I would recommend this course for any e-marketing departments who are looking to improve their results."

Cindy Garcia
EMC Corporation

"Terrific! Clear, engaging communication of useful principles and definitions. Thanks!"

Suzanne Cronin
Oracle

"This course was well worth the time and cost. It’s like a quickstart guide to best practices."

Carolyn Wixson
ICF International