ME-003: Landing Page Optimization for Subscriptions.

Optimize your Landing Page and Subscription Order Process

You’ll examine real case studies from the research we’ve conducted with The New York Times Electronic Edition and Encyclopedia Britannica. You’ll review the actual tests that brought an increase in conversion of 1158%.

We’ll show you how to increase your conversion rate by making simple changes to tyour landing pages and subscription order process.

The Marketing Experiments Landing Page Optimization for Subscriptions Professional Certification Course is a seven-session online and on demand course that will:

• Improve your ability to prioritize and optimize your online subscriptions process
• Increase your company’s revenue
• Advance your career

During the course you’ll learn proven techniques you can begin implementing immediately, including:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

For the past five years, the MarketingExperiments Lab has been developing the optimum methodology for online experimentation. Working with both large and small research partners like The New York Times, Reuters, and Insurance.com, the Lab has tested more than 1 million key words, 20 million email messages, and 100,000 Order Paths.
Become a Certified Landing Page Optimization Expert
From the course you will earn more than increased conversion through application of the practical how-to knowledge you will gain. Once you have taken and passed the final exam, you will have earned designation as a Certified Professional in Landing Page Optimization As such, you will be entitled to use the Marketing Experiments Professional Certification Seal on your web site or Résumé, and your prospective customers or employers will be able to independently verify your credentials by searching the MarketingExperiments Registry of Certified Professionals.
Designed for Real–World Success
We will do everything possible to help you pass the exam and achieve your Professional Certification.
In addition to online lectures, you will have full access to all of the course materials through a password-protected site, and will always be able to depend on receiving our individual attention as and when you need it.