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image of product: Search Marketing Benchmark Report 2009-10

Search Marketing Benchmark Report 2009-10

  • 679 marketers surveyed
  • 176 charts and tables
  • Stats on conversion, cost-per-click, and clickthrough rates
  • Special Section: Search marketing salary guide
  • Special Section: Worldwide & regional search
  • Special Section: Critical Factors in SEO
  • Special Section: Testing & ROI Tracking (B2B & B2C)
Click here to download the Executive Summary

image of product: MarketingSherpa Marketing With Video Report: Online, TV & Mobile

MarketingSherpa Marketing With Video Report: Online, TV & Mobile

  • Save Money - Proven strategies to minimize your spending + reach your goals
  • Improve ROI - Tactics to decrease media waste + improve targeting
  • New Research Findings - Gain understanding of the new rules of video
  • Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
  • Primary research from 1,083 marketers and 1,422 consumers
  • Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
  • PDF download now, print copy ships after Jan 30, 2009
  • Click here to download the Executive Summary

    • image of product: MarketingSherpa B-to-B Lead Generation Handbook gives you:

    MarketingSherpa B-to-B Lead Generation Handbook gives you:

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary

    • image of product: Landing Page Handbook 2nd Edition

    Landing Page Handbook 2nd Edition

    -> Page Design & Copy Instructions
    -> 54 Stat & Data Charts
    -> 114 Samples of Landing Pages to Copy
    -> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

    Click here to Download the Executive Summary

    Risk-Free: 100% money-back guaranteed

    image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts


  • Download the executive summary





    • Also in Newest Items


    image of product: Yahoo! (unofficial) Search Marketing Handbook

    Yahoo! (unofficial) Search Marketing Handbook

    Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook


    • image of product: Don't Make Me Think: A Common Sense Approach to Web Usability

    Don't Make Me Think: A Common Sense Approach to Web Usability

    #1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!


    image of product: B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    Lab data shows typical B-to-B websites frustrate & annoy prospects.
    Simple changes can raise lead generation and sales:

  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed


    • image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites


    • image of product: Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.


    image of product: MarketingSherpa Toolkit– “How to Viral Market”

    MarketingSherpa Toolkit– “How to Viral Market”

  • 75 pages of step by step training
  • Practical guidelines to plan and implement a Viral Campaign
  • 16 Case Studies - Those that worked and those that didn't
  • Charts, spreadsheets, checklists, timelines


    • image of product: 6th Annual 'B2B Marketing Benchmark Report 2009-10'

    6th Annual 'B2B Marketing Benchmark Report 2009-10'

    • 2,631 marketing professionals surveyed
    • 157 charts & tables
    • First Ever: Social Media Marketing section
    • 7 Marketing Insight sections, including: Strategies & Tactics for a Rebounding Economy
    • 10 practical how-to best practices from the field
    • Instant access to Executive Summary



    image of product: MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010

    MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010

    • Advanced Email Marketing Case Studies
    • Network with 125+ European Email Marketers
    • Monday and Tuesday, March 8-9 2010, Munich, Germany
    • Review Summit Agenda
    • To register in German click here

    Visionary Sponsor:


    image of product: MarketingSherpa's 'Everyday Web Analytics' -- Discover How to Use the Power of Analytics to Fuel Your Business:

    MarketingSherpa's 'Everyday Web Analytics' -- Discover How to Use the Power of Analytics to Fuel Your Business:

    • Hands-on look at how to start a program from scratch
    • Tracking techniques and analysis strategies
    • Practical strategies for using data to test and improve marketing
    • Hosted by: Tim McAtee, Senior Analyst, MarketingSherpa
    • Guest Expert: James Dutton, Managing Director of Insightr Consulting


    image of product: MarketingSherpa’s 2009 Ecommerce Benchmark Report

    MarketingSherpa’s 2009 Ecommerce Benchmark Report

    All-new research features:

  • 180 charts, tables and graphs
  • Data from 1,481 ecommerce marketers
  • Advanced tactics from ‘high knowledge’ ecommerce organizations
  • Social media and ecommerce: what’s working

  • Download the Executive Summary
  • Contributing Sponsor: MarketingExperiments


    • image of product: The 2010 Social Media Marketing Benchmark Report includes:

    The 2010 Social Media Marketing Benchmark Report includes:

    • 197 charts and tables
    • 14 chapters and 255 pages
    • Research from 2,317 B2B and B2C marketers
    • 8 top challenges to achieving success
    • Sherpa's Social Marketing ROAD Map
    • Budgeting and financial metrics (are you spending more than your peers?)
    • Social media consumption and user behavior
    • Integration of social media and email
    • Integration of social media and search
    • Research on Twitter, Facebook, LinkedIn and blogging
    FREE: Read the Executive Summary


    image of product: The 2010 Email Marketing Benchmark Report

    The 2010 Email Marketing Benchmark Report

    • 172 Charts & Tables
    • Special Report on Social Sharing (25 pages)
    • Special Report on B2B Email Marketing (12 pages)
    • Special Report on International Email Marketing (13 pages)
    • Research from 1,493 Real-Life Marketers
    • 17 New "Notes from the Field" Case Studies
    • Click here to download the Executive Summary


    Grow, Segment, Measure, Deliver and Optimize Your Email Campaigns
    MarketingSherpa's
    .
    MarketingSherpa Email Handbook
    .
    - 580 pages of practical and proven tactics
    - Learn how to grow, segment, measure, deliver & optimize email campaigns
    - 25 pages of checklists

    .
    (877) 895-1717
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    Top 5 Bestsellers
    1. New Research: 2010 Email Marketing Benchmark Report
    2. New Research: 2009-10 B2B Marketing Benchmark Report
    3. How-to Guide: Best Practices in Email Marketing Handbook
    4. New Research: 2010 Search Marketing Benchmark Report
    5. How-to Guide: Landing Page Handbook 2nd Edition
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