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- 2,194 B2B and B2C marketers surveyed
- 169 charts and tables
- Insight about the impact of social media on SEO
- Data on the most effective SEO tactics
- SEO budgeting and financial metrics
- Research on mobile, real time, personalized and video search
- Publish Date: June 30
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- 27 real-world examples of what works
- 11 case studies from leading companies
- 20 charts and tables
- 3 special reports
- 9 checklists and worksheets
- Social media policy template
- Special Section: Search and Social
- Special Section: Email and Social
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- Instruction for mapping your social strategy
- Insights on what to monitor and tools to use
- Guidance toward defining objectives and identifying metrics (so you can prove success)
- Tactics for the effective use of social media platforms
- Steps to integrate social marketing with search and email
- Review list of locations and dates
- Review complete course outline
- 197 charts and tables
- 14 chapters and 255 pages
- Research from 2,317 B2B and B2C marketers
- 8 top challenges to achieving success
- Sherpa's Social Marketing ROAD Map
- Budgeting and financial metrics (are you spending more than your peers?)
- Social media consumption and user behavior
- Integration of social media and email
- Integration of social media and search
- Research on Twitter, Facebook, LinkedIn and blogging
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Also in Newest Items
- 172 Charts & Tables
- Special Report on Social Sharing (25 pages)
- Special Report on B2B Email Marketing (12 pages)
- Special Report on International Email Marketing (13 pages)
- Research from 1,493 Real-Life Marketers
- 17 New "Notes from the Field" Case Studies
- Click here to download the Executive Summary
- 2,631 marketing professionals surveyed
- 157 charts & tables
- First Ever: Social Media Marketing section
- 7 Marketing Insight sections, including: Strategies & Tactics for a Rebounding Economy
- 10 practical how-to best practices from the field
- Instant access to Executive Summary
Step-by-Step Instructions from beginning to end of lead generation campaigns
Over 150 Real-life Case Studies, tactics, how-tos
60 Stats, Data Charts and eyetracking heatmaps
158 creative samples
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-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
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Risk-Free: 100% money-back guaranteed
All-new research features:
180 charts, tables and graphs
Data from 1,481 ecommerce marketers
Advanced tactics from ‘high knowledge’ ecommerce organizations
Social media and ecommerce: what’s working
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Save Money - Proven strategies to minimize your spending + reach your goals
Improve ROI - Tactics to decrease media waste + improve targeting
New Research Findings - Gain understanding of the new rules of video
Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
Primary research from 1,083 marketers and 1,422 consumers
Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
PDF download now, print copy ships after Jan 30, 2009
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75 pages of step by step training
Practical guidelines to plan and implement a Viral Campaign
16 Case Studies - Those that worked and those that didn't
Charts, spreadsheets, checklists, timelines
Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.
step-by-step instructions for beginners
34 illustrations
25 advanced tips to improve results
edited by Andrew Goodman, best-selling author of Google AdWords Handbook
#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!
Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
144 hands-on Guidelines to revamp B2B sites to lift response rates
158 B2B website screenshots (inspirational)
Published 3/07 by Nielson Norman Group
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282 pages; 100% money-back guaranteed
34 images & eyetracking heatmaps
6 proven ways to improve your homepage
Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites
Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
- Hands-on look at how to start a program from scratch
- Tracking techniques and analysis strategies
- Practical strategies for using data to test and improve marketing
- Hosted by: Tim McAtee, Senior Analyst, MarketingSherpa
- Guest Expert: James Dutton, Managing Director of Insightr Consulting
Practical Research: Social Benchmark Report
- 255 pagesand 14 chapters
- 197 charts and tables
- Research from 2,317 B2B and B2C marketers
- 8 top challenges to achieving success
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Proven How to's: Social ROAD Map Handbook
- 155 pages and 3 special reports
- 27 real-world examples of what works
- 11 case studies from leading companies
- 20 charts and tables
Download the Handbook Executive Summary
