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MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

MarketingSherpa Email Marketing Benchmark Guide 2008

Results from in-depth survey of 1,210 marketers with hands-on Email experience

328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps

4 new special reports

MarketingSherpa's Landing Page Handbook
-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Risk-Free: 100% money-back guaranteed In Stock Now - Ships in 24 hours

Search Marketing Benchmark Guide 2008

2,475 search marketers surveyed

184 charts & tables +10 eyetracking heatmaps

711 search marketing agency execs and staff surveyed

Stats on costs per click, conversion rates, SEO vs. PPC, and more

Growth rates and ROI of search marketing vs. other marketing tactics
Click here to download Executive Summary

2008 Online Advertising Handbook + Benchmarks

Fact-based data for online advertising strategy, tactics, and general know-how

577 advertisers and marketers surveyed

Filled with common sense design and scientific targeting

30 Images/Creative Samples

116 Tables and Charts

Also in Newest Items

What’s Working In Lead Generation

Includes 42 charts and graphs and 90 data tables on what tactics are most effective in generating qualified leads for professional services businesses. Plus, special bonus section: industry-by-industry results.

The Professional Services Marketing Benchmark Report

Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.

Yahoo! (unofficial) Search Marketing Handbook

Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

step-by-step instructions for beginners

34 illustrations

25 advanced tips to improve results

edited by Andrew Goodman, best-selling author of Google AdWords Handbook

Don't Make Me Think: A Common Sense Approach to Web Usability

#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!

Business Technology Marketing Benchmark Guide 2007-08

1,038 B-to-B marketers surveyed

4,658 business tech buyers surveyed

Practical data on: search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, & budgeting

+ Bonus $127.00 B-to-B Homepage Study has:

34 images & eyetracking heatmaps

6 proven ways to improve your homepage

Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites

-> 100% Satisfaction Guaranteed
-> Order now: includes PDF & print copies of both

B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:

144 hands-on Guidelines to revamp B2B sites to lift response rates

158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed

Selling Online Subscriptions Summit '07 Transcript + Slides

Secrets from real-life marketers such as:

AmericanGreetings, FT.com, Zacks.com, Boardroom Reports, Zip.ca, NASCAR & Symantec.

Grab your new Subscriptions Summit Transcript today! 100% money-back guaranteed!

Ecommerce Benchmark Guide 2007

All-new Guide features:

98% new content

223 charts & tables

1,913 ecommerce marketers own data

Survey results from heatmaps 2,449 online shoppers

New eyetracking incl. Best Buy, Circuit City & Wal-Mart
Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!

B-to-B Web Site Homepage Design Research Study

34 images & eyetracking heatmaps

6 proven ways to improve your homepage

Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites

Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.

The Web Design Business Kit, 2nd Edition

Two-volume set plus CD-ROM

Expanded kit with new chapters and documents

Template documents (including contracts) covering a wide range of business functions

Practical advice on organizing your business and maximizing revenue

MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

Lab test results & how-to guidelines on:

PPC Google advertising

Web site design & email tests

A/B and multivariate tests

241 Pages;106 Tables;24 Illustrations
BONUS! MarketingExperiments Testing Tools
CD with every order 100% money-back guaranteed
Hardcover In-Stock:Ships in 24 hours

5th Annual Business Technology Marketing Benchmark Guide 2008–09

New Findings from over 10,000 business technology buyers

934 marketing professionals surveyed

216 charts, tables, and eyetracking heatmaps

6 New Special Reports

Instant access to the Executive Summary

(PLEASE NOTE: Special $100.00 pre-order discount available because PDF will not be available until 5/26 and Hardcopies will not be shipped until June 2008)