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image of product: 2009 Social Media Marketing and PR: Benchmarks and Best Practices

2009 Social Media Marketing and PR: Benchmarks and Best Practices

  • 157 charts and tables on the emerging state of Social Media marketing
  • 13 practical how-to best practices from the field
  • Discover how Social Media is changing PR
  • Find out the metrics and budgets of Social Media marketing
  • Special report: Using Social Networking Sites for Demand Generation
  • Special Section: “9 Steps to Social Marketing Success”
  • Download the Executive Summary

    • image of product: The 2009 Email Marketing Benchmark Guide

    The 2009 Email Marketing Benchmark Guide

  • 205 Charts, 66 Tables and Images
  • 8 Eyetracking Heatmaps
  • Research from 1,763 real-life marketers
  • 6 new Special Reports including 12 Point Plan to Increase Email Performance
  • 8 New "Notes from the Field" Case Studies



    • Click here to download the Executive Summary

    image of product: MarketingSherpa Marketing With Video Report: Online, TV & Mobile

    MarketingSherpa Marketing With Video Report: Online, TV & Mobile

  • Save Money - Proven strategies to minimize your spending + reach your goals
  • Improve ROI – Tactics to decrease media waste + improve targeting
  • New Research Findings – Gain understanding of the new rules of video
  • Practical Information for Advertisers, Publishers, Media Buyers, and Viral and Mobile Marketers
  • Primary research from 1,083 marketers and 1,422 consumers
  • Secondary research from Nielsen, IAG, Comscore, Quantcast, Rentrak, BrightRoll, TubeMogul, and more
  • PDF download now, print copy ships after Jan 30, 2009
  • Click here to download the Executive Summary

    • image of product: MarketingSherpa B-to-B Lead Generation Handbook gives you:

    MarketingSherpa B-to-B Lead Generation Handbook gives you:

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary

    • image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

    • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits





    Also in Newest Items


    image of product: 2008 Landing Page Handbook

    2008 Landing Page Handbook

    -> Page Design & Copy Instructions
    -> 54 Stat & Data Charts
    -> 114 Samples of Landing Pages to Copy
    -> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

    Click here to Download the Executive Summary

    Risk-Free: 100% money-back guaranteed


    image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts


  • Download the executive summary


    • image of product: Yahoo! (unofficial) Search Marketing Handbook

    Yahoo! (unofficial) Search Marketing Handbook

    Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook


    • image of product: Don't Make Me Think: A Common Sense Approach to Web Usability

    Don't Make Me Think: A Common Sense Approach to Web Usability

    #1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!


    image of product: B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    Lab data shows typical B-to-B websites frustrate & annoy prospects.
    Simple changes can raise lead generation and sales:

  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed


    • image of product: MarketingSherpa's 6th Annual B2B Marketing Summit 2009

    MarketingSherpa's 6th Annual B2B Marketing Summit 2009

  • Find and build your social communities
  • Latest research on what works right NOW in B2B marketing
  • Maximizing White Paper, Blog, Twitter, Facebook and LinkedIn
  • Lead scoring, Nurturing Tactics & Closed Loop Measurement
  • PPC, SEO, Email Creative & Landing Pages
  • How to Manage Multi-Channel Campaigns
  • How to market to Fortune 500 companies
  • How to use Web 2.0 to reach SMBs
  • Click Here For Full Agenda


    • image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites


    • image of product: Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.


    image of product: MarketingSherpa Social Media Online Training - Engaging Bloggers, Journalists and Customers

    MarketingSherpa Social Media Online Training - Engaging Bloggers, Journalists and Customers

    On Demand Only
    Learn:

  • New ways journalists use social media
  • How to use social media to boost rankings
  • 5 principles of Social Media Releases
  • How to Create and Distribute a Social Media Release
  • Bonus Report: Social Media and the Changing Face of Public Relations
  • Featured Guest Speaker: Todd Defren


    • image of product: U.S. Moms Social Media & Online Insights Report

    U.S. Moms Social Media & Online Insights Report

    New research reveals how U.S. Moms are using social media. You get:

  • Primary research of 431 women
  • 27 charts and tables
  • Unique visitor, peak traffic, and length of stay data on 28 social sites targeting moms
  • Research-based recommendations for companies targeting women
  • Click here to download the Executive Summary


    • image of product: MarketingSherpa Toolkit– “How to Viral Market”

    MarketingSherpa Toolkit– “How to Viral Market”

  • 75 pages of step by step training
  • Practical guidelines to plan and implement a Viral Campaign
  • 16 Case Studies - Those that worked and those that didn't
  • Charts, spreadsheets, checklists, timelines


    • image of product: 6th Annual ‘B2B Marketing Benchmark Report 2009-10’

    6th Annual ‘B2B Marketing Benchmark Report 2009-10’

    • 2,631 marketing professionals surveyed
    • 157 charts & tables
    • First Ever: Social Media Marketing section
    • 7 Marketing Insight sections, including: ‘Strategies & Tactics for a Rebounding Economy’
    • 10 practical how-to best practices from the field
    • Instant access to Executive Summary


    image of product: MarketingSherpa's 2nd Annual Email Marketing Summit- Germany 2010

    MarketingSherpa's 2nd Annual Email Marketing Summit- Germany 2010

  • Advanced Email Marketing Case Studies
  • Network with 100 European Email Marketers
  • March 9-10, Munich, Germany


    • GermanyEmail Ambassador:


    image of product: MarketingSherpa’s 5th Annual Email Summit

    MarketingSherpa’s 5th Annual Email Summit


    image of product: ALL-NEW MarketingSherpa Email Marketing Essentials

    ALL-NEW MarketingSherpa Email Marketing Essentials

    Live at a city near you:
    Chicago - 7/21, San Jose - 8/7, Los Angeles - 8/11, Austin - 11/17
    One Day Intensive Course on:

    1. Growing Your House List
    2. Deliverability
    3. Email Creative
    4. Measurement & Reporting
    5. Email Broadcast Overview
    6. Database, Segmentation & Operations
    7. Testing
    8. Automated Email
    Course Textbook: Best Practices in Email Marketing Handbook


    image of product: MarketingSherpa’s 2009 Ecommerce Benchmark Report

    MarketingSherpa’s 2009 Ecommerce Benchmark Report

    All-new research features:

  • 180 charts, tables and graphs
  • Data from 1,481 ecommerce marketers
  • Advanced tactics from ‘high knowledge’ ecommerce organizations
  • Social media and ecommerce: what’s working

  • Download the Executive Summary
  • Contributing Sponsor: MarketingExperiments


    • image of product: Best of Email Summit '09

    Best of Email Summit '09

  • Online & On-Demand
  • 12 research and Case Study presentations
  • Share proven email strategies with your office – in your office
  • Bonus: 3-part Email Autoresponder Training Series
  • On-Demand webcast powered by ON24
    • Watch Audio/Video + PPT Presentation Clip

  • Save $100 (offer ends May 29)


    • Master the Essentials
    MarketingSherpa
    One-Day Course
    Email Marketing Essentials 101
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    One Day - 6 Cities
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    • Practical Best Practices
    • Proven Tactics
    • Personalized Attention
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    Your Instructor:
    Stefan Tornquist
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    Your textbook:
    Best Practices in Email Marketing Handbook
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    (877) 895-1717
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    Email Essentials 101


    Ecommerce





    Top 5 Bestsellers

    1. 2009 Social Media Marketing & PR Benchmark Guide
    2. Email Marketing Handbook
    3. Marketing with Video Report
    4. Email Marketing Benchmark Guide '09
    5. Search Marketing Benchmark Guide '09

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