-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs
& Lead Generation Conversions
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Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.
#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!
Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:
Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.
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