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image of product: MarketingSherpa Annual Membership

MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

  • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

    image of product: MarketingSherpa Email Marketing Benchmark Guide 2008

    MarketingSherpa Email Marketing Benchmark Guide 2008

  • Results from in-depth survey of 1,210 marketers with hands-on Email experience

  • 328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps

  • 4 new special reports

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    MarketingSherpa's Landing Page Handbook
    -> Page Design & Copy Instructions
    -> 54 Stat & Data Charts
    -> 114 Samples of Landing Pages to Copy
    -> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions


    Risk-Free: 100% money-back guaranteed In Stock Now - Ships in 24 hours

    image of product: Search Marketing Benchmark Guide 2008

    Search Marketing Benchmark Guide 2008

  • 2,475 search marketers surveyed
  • 184 charts & tables +10 eyetracking heatmaps
  • 711 search marketing agency execs and staff surveyed
  • Stats on costs per click, conversion rates, SEO vs. PPC, and more
  • Growth rates and ROI of search marketing vs. other marketing tactics
    Click here to download Executive Summary

  • image of product: 2008 Online Advertising Handbook + Benchmarks

    2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts





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    image of product: What’s Working In Lead Generation

    What’s Working In Lead Generation

    Includes 42 charts and graphs and 90 data tables on what tactics are most effective in generating qualified leads for professional services businesses. Plus, special bonus section: industry-by-industry results.


    image of product: The Professional Services Marketing Benchmark Report

    The Professional Services Marketing Benchmark Report

    Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.


    image of product: Yahoo! (unofficial) Search Marketing Handbook

    Yahoo! (unofficial) Search Marketing Handbook

    Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

  • step-by-step instructions for beginners
  • 34 illustrations
  • 25 advanced tips to improve results
  • edited by Andrew Goodman, best-selling author of Google AdWords Handbook


  • image of product: Don't Make Me Think: A Common Sense Approach to Web Usability

    Don't Make Me Think: A Common Sense Approach to Web Usability

    #1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!


    image of product: Business Technology Marketing Benchmark Guide 2007-08

    Business Technology Marketing Benchmark Guide 2007-08

  • 1,038 B-to-B marketers surveyed
  • 4,658 business tech buyers surveyed
  • Practical data on: search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, & budgeting

    + Bonus $127.00 B-to-B Homepage Study has:
  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilder.com, Sun Microsystems, & 5 more Web sites

    -> 100% Satisfaction Guaranteed
    -> Order now: includes PDF & print copies of both


  • image of product: B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    Lab data shows typical B-to-B websites frustrate & annoy prospects.
    Simple changes can raise lead generation and sales:

  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed


  • image of product: Selling Online Subscriptions Summit '07 Transcript + Slides

    Selling Online Subscriptions Summit '07 Transcript + Slides

    Secrets from real-life marketers such as:

    AmericanGreetings, FT.com, Zacks.com, Boardroom Reports, Zip.ca, NASCAR & Symantec.

    Grab your new Subscriptions Summit Transcript today! 100% money-back guaranteed!


    image of product: Ecommerce Benchmark Guide 2007

    Ecommerce Benchmark Guide 2007

    All-new Guide features:

  • 98% new content
  • 223 charts & tables
  • 1,913 ecommerce marketers own data
  • Survey results from heatmaps 2,449 online shoppers
  • New eyetracking incl. Best Buy, Circuit City & Wal-Mart
    Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!


  • image of product: B-to-B Web Site Homepage Design Research Study

    B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites


  • image of product: Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

    Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.


    image of product: The Web Design Business Kit, 2nd Edition

    The Web Design Business Kit, 2nd Edition

  • Two-volume set plus CD-ROM
  • Expanded kit with new chapters and documents
  • Template documents (including contracts) covering a wide range of business functions
  • Practical advice on organizing your business and maximizing revenue


  • image of product: MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

    MarketingExperiments Compendium: 24 Scientifically-Proven tests to Increase Results

    Lab test results & how-to guidelines on:

  • PPC Google advertising
  • Web site design & email tests
  • A/B and multivariate tests

    241 Pages;106 Tables;24 Illustrations
    BONUS! MarketingExperiments Testing Tools
    CD with every order 100% money-back guaranteed
    Hardcover In-Stock:Ships in 24 hours


  • image of product: 5th Annual Business Technology Marketing  Benchmark Guide 2008–09

    5th Annual Business Technology Marketing Benchmark Guide 2008–09

  • New Findings from over 10,000 business technology buyers
  • 934 marketing professionals surveyed
  • 216 charts, tables, and eyetracking heatmaps
  • 6 New Special Reports
  • Instant access to the Executive Summary

  • (PLEASE NOTE: Special $100.00 pre-order discount available because PDF will not be available until 5/26 and Hardcopies will not be shipped until June 2008)


    image of product: B-to-B Demand Generation Summit 2008 - East & West

    B-to-B Demand Generation Summit 2008 - East & West

  • Boston, October 5–7, 2008
  • San Francisco, October 26–28, 2008

  • The 5th annual Summit offers:
  • 19 new Case Studies
  • Latest Research on B–to–B marketing
  • Special Training Day for Landing Page Optimization



  • Email Marketing Benchmark Guide – Revised for 2008

    Email Marketing Benchmark Guide 2008




    Top 5 Bestsellers

    1. Landing Page Optimization Workshop
    2. B-to-B Demand Generation Summit 2008
    3. 2008 Online Advertising Handbook + Benchmarks
    4. New! Email Benchmark Guide 2008
    5. Search Marketing Benchmark Guide 2008

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