Untitled Document
Notes from Certification Workshop Attendees at Email Summit ‘08
"This course was an eye-opener in best practices. Thank You!"
Jay Masino, Motorola
"Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."
Chris Smythe, Internetseer.com, Inc.
"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
Caroline Baker, Vocus,
"This course offered a tremendous amount of information in a very compelling way. Time well spent."
Frank Gibbons, Chief Media
"Great Course — adds ‘science’ to what we do and confirms the need to test and dissect email marketing efforts."
Celestine Turner, Verizon Wireless
"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"
Hannah Cusack, Messenger International
"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there’s nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I’ve been to - period."
Tressia Gehrke, Travel Portland
"I believe this course should be taken by every email marketer! The information was great. The supportive stats will help our company sell each idea and step in the process that our clients are currently avoiding (aka testing)."
Colleen Burns, MindComet.com
"I love the practical approach and statistical proof of strategy. This course provided extensive guidelines to defining, designing and testing an email campaign from data capture to conversion."
Edin Omedric, Vantage Hospitality Group
"This course gives proven, factual, science-driven aid to those who have relied on Marketing Intuition."
Valerie Passwaiter, Northwest Federal
"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics. This course provides practical, hands-on approach that is readily translatable"
to our own email marketing strategy implementation."
Deirdre O’Boyle, DHO Consulting, Inc.
"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended — intense, focused and stimulating to the strategic thinking process."
Runa Chatterji, iVillage - Astrology.com
"I was happy with how interactive this course was and loved the fact that you used real examples of past work and critiqued current landing pages on the spot."
Anish Shah, Snapfish/HP
"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."
Mark Sincavage, Covance Inc.
"Lots of great examples and information I would recommend this course for any e-marketing departments who are looking to improve their results."
Cindy Garcia, EMC Corporation
"Terrific! Clear, engaging communication of useful principles and definitions. Thanks!"
Suzanne Cronin, Oracle
"Excellent course . . . very helpful. This gave me a lot of ideas for testing. The content is very relevant to what we actually do, not just a bunch of idealistic advice."
Kristen Shaw, Bill Me Later
"Information presented was clear, crisp, relevant and actionable. The course provided good baseline information and linkage of the entire process from email capture to landing pages."
Margaret Weaver, Fidelity Investments
"Excellent! Wonderful application of urgency (artificial and natural). It was amazing to get this much information in a single day! It kept me on the edge of my seat for eight hours - no small feat!"
Jorin Hawley, North Shore Animal League America
"This course was well worth the time and cost. It’s like a quickstart guide to best practices."
Carolyn Wixson, ICF International
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