Part I: Course Handbook -- 164-pages
Introduction
Lesson 1: THE Most Important (and most overlooked) Aspect of Copywriting
Lesson 2: Discover What Copy Type Fits Your Target Audience Best
Lesson 3: Guess What? Men and Women Are Different!
Lesson 4: Writing to Please Everybody
Lesson 5: Headlines - The Beginning and the End
Lesson 6: Features vs. Benefits - Do You Really Know the Difference?
Lesson 7: Adding Emotions & Dreams and Tugging On Heartstrings
Lesson 8: The Power Points of Your Copy
Lesson 9: A.I.D.A. and the Buying Process
Lesson 10: Search Engine Optimization - Copy Is Crucial
Final Exam!
Final Thoughts
Answers & Insights Section For Lessons 1-10
Final Exam: Answers and Insights
Part II: Live Telephone Consultations
Instructor Karon Thackston holds live telephone consultations - open to all Course students - once a month. Times vary so students in every time zone and world region will be able to attend at least one consultation at a convenient hour for their needs. Students receive call schedule notification via email each month.
Part III: 3 Bonus Reports
Free Bonus #1 -- 12-pages
How to Write Ezine Ads That Guarantee Results
Free Bonus #2 -- 6-pages
The Truth About Keywords and Your Copy
Free Bonus #3 -- 8 pages
Getting Your Articles Published In Syndication
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Step-By-Step Copywriting Course
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