The Mirrored Window: Focus Groups
Table of Contents

PART I: WHAT, WHEN AND HOW
Chapter 1 When to Do Qualitative Research
Chapter 2 High-tech Comes to High Touch
Chapter 3 Gearing Up for Groups
Chapter 4 Managing Field Work
Chapter 5 Screener and Topic Guide Construction
Chapter 6 Moderating: The Listening Loop
Chapter 7 Beyond the Basic Q&A: Special Techniques
Chapter 8 The Hardest Part: Analysis and Implications

PART II: LEARNING FROM EXPERIENCE
Chapter 9 Mantrack Study
Chapter 10 The Moderator as Trend Detective
Chapter 11 15 Myths About Qualitative Research

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The Mirrored Window: Focus Groups from a Moderator's Point of View