Meet the Authors of:
The Great Tween Buying Machine
The Kids Market About James U. McNeal, PhD, Author The Kids Marketplace Dr. McNeal, a Professor of Marketing at Texas A&M University, has written five books focusing on how to market to children, including 1987's Children as Consumersand 1991's Advertising to Children.
His consulting clients have included: - AT&T
- Best Western
- Crayola (Binney & Smith)
- Coca-Cola
- Campbell Soup
- Fox Broadcasting
- General Mills
- Holiday Inns
- Johnson & Johnson
- Kodak
- Kraft Foods
- Limited Too
- M&M Mars
- Nike
- Pepsico
- Procter & Gamble
- Walt Disney
About David L Siegel, Timothy J Coffey, and Gregory Livingston -- authors of The Great Tween Buying Machine David L Siegel has been marketing to kids for more than 20 years, including stints for Procter & Gamble, Bristol Myers Drackett, Hasbro, Smucker's, Motorola, JVC, Toymax and Warner-Lambert. You may have heard Siegel speak -- he's chaired and/or spoken at every single kids marketing conference in the US in the past five years. Timothy J Coffey, CEO WonderGroup, helps companies develop new products for kids, tweens and teens. His clients have included General Mills, Kodak, Johnson & Johnson, Reebok, Quaker Oats, M&M/Mars and Procter & Gamble. He's also a former P&G brand manager where he helped relaunch Hawaiian Punch and launched Sunny Delight. Gregory Livingston is a direct response marketing and advertising expert whose clients have included Nestle, LCA-Vision, Chiquita, Trolli Gummi Candies, Heinz, Johnson & Johnson and Toles/Isotoner. His wife Paula is a clinical social worker specializing in adolescents.
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The Kids Market & The Great Tween Buying Machine
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