Why People Buy Things They Don't Need
 Table of Contents
Chapter 1: Why do people buy things they don't need?
Chapter 2: What do we need? More than you ever imagined
Chapter 3: If consumer spending is the engine of the economy, then discretionary spending is the gas
Chapter 4: Justifiers give consumers permission to buy
Chapter 5: What things people buy that they don't need
- Pre-recorded videos and music
- Books, magazines, and newsletters
- Greeting cards and stationery
- Special personal-care products
- Candies
- Home textiles
- Flowers, seeds, etc. for outdoor landscaping
- Kitchenware and accessories
- Christmas and other seasonal decorations
- Toys, games, and dolls
- Picture frames
- Photographic equipment and supplies
- Computers, software for home use
- Jewelry
- Garden equipment, decorative items for garden, patio
- TVs, radios, VCRs
- Sporting goods, exercise equipment, supplies
- Florals and greenery for indoor use
- Furniture
- Crafts, supplies, sewing, knitting, needlework
- Audio equipment, stereo systems
- Collectibles
- Lamps and lighting accessories
- Vases, urns, pots
- Art, prints, lithographs
- Tabletop china, crystal, silver, etc
- Wall decor, sconces, mirrors, tapestries
- Figurines and sculptures
Chapter 6: Trends that impact why people buy things they don't need
Chapter 7: Pulling it all together: How to sell more
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Why People Buy Things They Don't Need
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