Meet Pamela N Danziger, Author
Why People Buy Things They Don't Need

Pamela Danziger, President Unity Marketing, helps consumer product businesses selling luxury and discretionary products capture more market share by understanding consumers' psychology. She's conducted surveys, focus groups and one-to-one interviews with thousands of male and female consumers to learn why they buy what they buy. She believes that by charting inner motivations, you can project trends and harness future consumer desires. She has appeared on The Today Show, CBS News Sunday Morning, Fox News, and NPR's Marketplace. She's been quoted inThe Wall Street Journal, New York Times, American Demographics, Forbes, USA Today, Los Angeles Times andChicago Tribune. Prior to founding Unity Marketing, she worked in marketing and business planning for AT&T and led the competitive analysis team for Franklin Mint. Click here to shop for Danziger's book, Why People Buy Things They Don't Need

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Why People Buy Things They Don't Need