Meet author Isabel Valdés

American Demographics Magazine named her the "21st Century Star of Multicultural Research." Valdés, Founder of the research firm Hispanic Market Connections Inc, has been helping US corporations understand Latino and Hispanic marketing for the past 20 years. Presently she is a member of PepsiCo/Frito-Lay's Latino Advisory Board, and the Advisory Board of Scholastic, Lee y Veras. She is also a member of Accion USA's Board of Directors, a micro-lending institution, and a member of the Advisory Board for Consumer Trends Forum International. In addition, Ms. Valdés is an active member in the Hispanic community as a board member of The National Hispana Leadership Institute, The Mexican Museum, a Trustee of the Tomas Rivera Policy Institute and recently, she joined the Hispanic Community Foundation, San Francisco. Valdés has received numerous honors, including being selected by Fortune Small Business in 2001, as a "Woman Entrepreneur Star," and Business Woman of the Year by the New York Hispanic Chambers of Commerce in 1995. She is a frequent speaker at trade organizations and board-rooms in America and abroad. Her extensive client list includes Fortune 100 and well as 1000, in every business category, including packaged goods, financial services, entertainment and media, internet, B to B, communications, automotive, retail, fast foods restaurants, airlines, travel and tourism, health-care, non-profits and government. Valdés recently became an American citizen. She is married to Dr. Julio Aranovich, and is the mother of Gabriel, 24, and Clara, 17. Click here to shop for her two-volume book Marketing to American Latinos

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Marketing To American Latinos: 2 Volumes