Business Blogs
Table of Contents:

Table of Contents:

What is a Blog & What Is Its Role In Business?
What Can Blogs Do For Business?
Business Blog Strategies
Just a Fad?
A Brief Glossary of Terms

Types of Business Blogs

Thought Leadership Blogs
Blog Evangelism Beyond The Beaten Path
Challenges Faced By The Blogging Thought Leader

Customer Relationship Blogs
Making FAQs Dynamic
These Brands Were Made For Blogging
Customer Relations Blogging Works For Many Types of Business
Customer Relations Blogs Can Ease Controversy
Even Basic Blogs Serve Customers

Adverblogs
Character Adverblogs
An Adverblog That Inspired Rage
America's Army Adds True Grit To Adverblogs
Adverblogging For Entrepreneurs Pays Off

Media Relations Blogs
Making The News Relevant
RSS & Atom Syndication: Feeding The News To The People Who Are Hungry For It

K-Logs: Knowledge Blogs Facilitating Business Behind The Scenes
The Benefits of K-Logging
Better Than Email?
K-Logs In Practice
K-Logs For HR

A Rough Guide To Business Blog Building
Determine Blog Objectives
External or Internal?
One or Multiple Blogs?
Determine Blog Author
Writing Ability
Dedication
Trust
Choose A Blog Platform
Creating The Blog
Testing
Set The Tone From The Start
Set Guidelines
Get Those Creative Juices Flowing
Blog Promotion (If a Blogger Posts In The Woods)
Stick To It

Business Blog Promotion
Promote From Within
Get Listed
Search Engines
Link Popularity Through Back & Forth Blogging
Syndication Made Simple

Advertising On Blogs ("Blogvertising")
Blogs As Ad Media
A Softer Sell With Blogs
What Bloggers Think of Blogvertising
The Tricky Business Of Pitching Blogs

Tips For Blog Pitchers
Offer Free Samples
Make It Personal
Include Links to More Information
Include Quality Images

Blog Best Practices

Dos Maintain A Focus
Think Of The Reader
Post Frequently
Link Outside, Even To Competitors
Make It Look Good
Keep It Transparent
Confront Criticism
Take Baby Steps

Don'ts
Don't Micromanage Blog Content
Don't Disparage Competitors
Don't Hide The Blog
Don't Make Blogging A Drudgery
Don't Let The Blog Take Over

Legal Considerations For Business Blogs
Set Guidelines From The Get Go
K-Log Guidelines

Copyright Issues
Who Owns Blog Comments?
Syndication Rights
When Employees Blog Outside The Office
Personal Employee Blog Policies

Blog Platform Overview
Desktop Applications
Hosted Web Applications
Server-Based Web Applications
Most Popular Blog Platforms
Other Popular Blogging Platforms

Appendix A: Blog Resources
Blog Directories
Geo-Specific Blog Directories
Other Blog Resources

Appendix B: Select Bibliography

Appendix C: Blog Related Terms & Definitions

Appendix D: URLs In Order of Chapter & Mention
Types of Blogs
A Rough Guide To Business Blogging
Business Blog Promotion
Advertising On Blogs
Legal Considerations of Business Blogs
About MarketingWonk
About The Authors

Return to main page of:
Business Blogs: How Successful Companies Get Real Results With Weblogs