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How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

Tweaking Your Site's Copy to Get More Search Engine Traffic
How-to Kit Tables of Contents

-> Contents: The Nitty-gritty Guide of Writing for Search Engines

Introduction

• Why Write for the Search Engines?
• About This Report
  

Section I: Keyword PHRASES not KeyWORDS

• Make Sure Each Word Stands Alone
  Section II: Use Real Text – not Graphical Text
  
• Beware of WYSIWYG Editors
  
• Beware of Flash
  
  

Section III: Where To Place Keyword Phrases

• Using Headlines and Subheadlines
• Use Keyword Phrases Throughout the Entire Page
• Business-to-Business Example
  

Section IV: Make Sense to Your Readers

• Don’t Make Your Site Look Dumb
• Think Like a Reporter
  

Section V: Be Descriptive not Generic

• Travel Site Example
• Ecommerce Site Example
• Healthcare Professional Site Example
  

Section VI: Location, Location, Location

Section VII: Using Different Forms of Your Words

• Plurals, -ings and -eds
• Avoid Excessive Repetition
• Same Word – Different Spelling
  

Section VIII: Adding Bonus Phrases

Conclusion

• The Writing Matters
  

-> Contents: Writing With Keywords

Stategy 1: Break It Up
Stategy 2: Form Quotes From "Personal" Keyphrases
Stategy 3: Develop More Effective Bulleted Lists
Stategy 4: Write In Short Sections
Stategy 5: "More Information"
Stategy 6: Include "Opposite" Keyphrases
Stategy 7: Consider "Stop" Words in Choppy Phrases
Stategy 8: Create Keyword-specific Sections
Stategy 9: Combine Keyphrases
Stategy 10: Add Words
Stategy 11: Use In Testimonials
Conclusion

-> Contents: Copywriting Tweaks to Maximize Your Search Engine Traffic Transcript: 19 Sites Critiqued

Note: This is a transcript of a teleseminar that took place in December 2003. You will also receive audio CDs of the event as well.

Quick Overview - The Rules of Optimization Writing Case Study: MaxEffect.com Before & After Copy Tweaks Marketers' Biggest Questions Answered

• What's the #1 way to improve search engine rankings?
• How can I find more great keywords to optimize for?
• Am I optimizing for the wrong keywords?
• What if my site's mostly graphics?
• How can Canadian sites get better rankings?
• Should we use many domains and subdomains or one main URL?
• How can we optimize our home page when it has to cover many different topics instead of being highly focused?
  
  19 Marketers' Site Pages Critiqued for Optimization (At Their Request)
  EnergyCentralJobs.com
  ChefsBest.com
  LogicalInnvoations.com
  Cancer.ca
  Authentica.com
  PC-Limited.com
  Trompe-l-Oeil-Art.com
  PageIntl.com
  InventionShow.com
  Watchfire.com
  MRSI.com
  MangoBay.com
  WorldwideLabs.com
  Docfinity.com
  Cocreate.com
  Iomega.com
  ExpoMarketing.com
  WhatsNextOnline.com
  American-Carbide.com
  

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How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic