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Agenda and Case Study Information

Wednesday, September 23 (San Francisco)

Monday October 5 (Boston)

Session Time

Session Brief

Speaker & Company

7:15-8:30am

Networking Breakfast and Registration

8:30-9am	A look at our latest B2B marketing data, with insights into how marketers are adjusting their lead generation tactics today.	Stefan Tornquist, Research Director, MarketingSherpa
9-10:00am	Landing Page Optimization Case Studies	Dr. Flint McGlaughlin, Director, MarketingExperiments
10-10:30am	Building a Database that Results in Sales Leads: Acquisition Methods and Incentives Compared	Erin Daly, Enterprise Marketing Program Manager, PTC

10:30-11:00am

Break

11-11:30am	Implementing a Multi-Channel, Multi-Wave Marketing Strategy Driven by Analytics	Tom Hayden, Director of Marketing Systems, SAGE Publications (SF) TBA (BOS)
11:30-12pm	Migrating to B2B 2.0 Marketing: Pitfalls, Lessons Learned, and Successes	Akin Arikan, Director, Product Marketing and Strategy, Unica Corporation & Maureen Thormann, Senior manager, Web Content Group, National Instruments
12pm-12:30pm	Research Exclusive: How Marketers are Integrating Social Media into the Communications Mix	Richard Fouts, Research Director, Gartner for Business Leaders

12:30-1:45pm

Networking Lunch

1:45-2:15pm	Using Social Media to Create Lead-Rich Online Communities	Kim Albee, CEO and Founder, Genoo
2:15-3:15pm	Social Media Lead Generation Secrets to Success	Harry Gold, CEO & Managing Partner, Overdrive Interactive/Carrie Reber, Vice President, Worldwide Marketing, Veeam Software/Rich Baker, CEO and Founder, Glance Networks (BOS)/Kim Albee, CEO and Founder, Genoo (SF)

3:15-3:45pm

Break

3:45-4:15pm	How to Build a Program when Every Dollar Counts -- Twice	Aaron Dun, SVP Marketing + Global Interactive, Ness Technologies
4:15-4:45pm	Aligning Marketing and Sales to Re-engage Inactive Customers and Triple Lead Flow Rate	Dave Wieneke, Director of Digital Marketing, Sokolove Law
4:45-5:15pm	Managing a PPC Campaign Without a Dedicated Marketing or IT Staff and No Outside Agency Help	Jeff Taxdahl, President/Owner, Thread-Logic

5:15-7pm

Networking Cocktail Reception on Expo Floor

Thursday, September 24 (San Francisco)

Tuesday October 6 (Boston)

Session Time

Session Brief

Speaker & Company

8-9am

Networking Breakfast and Registration

9-9:30am	Taking Lead Generation to The Next Level	Chris Chariton,VP of Marketing Services & Product Management, GlobalSpec & M. H. (Mac) McIntosh, President, Mac McIntosh Inc. (BOS) Jaren Green, Director, eBusiness, IHS Inc. (SF)
9:30-10:00am	TBD	Brian Carroll, CEO, InTouch, Inc.
10-10:30am	Driving Sales and Marketing Efficiencies with Lead Scoring	Emily Salus, Senior Marketing Manager, CollabNet, Inc.

10:30-11:00am

Break

11-11:30am	Buyer Personas: Critical Drivers in Effective Lead Nurturing Strategies	Ahmed Taleb, Director of Strategic Planning, Bulldog Solutions & Michael Rapp, Manager of eMedia, Fujitsu Network Communications
11:30-12pm	Attract, Convert and Retain Customers Through Relevant, Engaging Content	Julie Wisdom, VP/Executive Creative Director, Babcock & Jenkins, Julie Lamphiear, Marketing Director, Sun Microsystems
12pm-12:30pm	The Marketer as Publisher: Mapping Content to the Buying Cycle and Prospects Needs	Bob Johnson,Vice President & Principal Analyst, Content Optimization Practice, IDG Connect & Justin Steinman,Vice President, Solution & Product Marketing, Novell (BOS) Troy Monney, Vice President of Global Marketing Execution, Novell (SF)

12:30-1:45pm

Networking Lunch

1:45-2:15pm	Exclusive Research: The State of the B2B Newsletter	Stu Richards, CEO, Bredin Business Information
2:15-2:45pm	The Importance of Site Architecture in SEO: Viewing your Site as a Web of Landing Pages	Galen De Young, Managing Director, Proteus B2B & Kenric Van Wyk, President, Acoustics By Design
2:45-3:15pm	eCommerce (B2B)	Marc Joseph, President and Founder, DollarDays International
3:15-3:45pm	Spotlight on MarketingSherpa's 5th Annual Viral Marketing Hall of Fame B2B Inductees	TBD
3:45-4:15pm	Interactive Audience Q&A and Closing Remarks	Bob Lorum, President, MarketingSherpa