Press Releases From Hell: How to Fix Them
Table of Contents (Note: the press releases featured in this report
are actual examples in which names have been
changed to protect the not-so-innocent.)
Example 1: Dr. Mary Luna
Re-write 1: New version for the wires
Re-write 1A: New email pitch letter
Example 2: Show Stoppers press event pitch
Re-write: New pitch
Example 3: Wearable Computers
Rewrite: New pitch letter
Example 4: Yakitup.com Pitch letter
Re-write: new pitch letter
Example 5: A really bad e-mail pitch
Re-write: an email pitch that gets results
Example 6: The No News press release
Re-write: Turning no news into an interesting pitch
Example 7: The release that should never have been written
Lessons on why, and what should replace it
Example 8: Dagma Corp (Not making a point in 506 words)
PR Re-write: 285 words and a viable angle
Example 9: Baloney Trade (a release lacking targeting)
Re-write: How to target your pitch
Example 10: Aged Corp (A truly dreadful press release)
Re-write: From bad to beautiful
Example 11: Global QTD (More lack of targeting)
Re-write: Adding targeting
Action Plan: Moving forward
Example 12: A rambling, 650-word, original release
Re-write: Kick-butt, two-paragraph, e-mail pitch
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Press Releases From Hell & How to Fix Them (Examples, Not Theory)
2nd Expanded Edition
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