 Internet marketing strategist, publicist, journalist and corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. “B.L. Ochman knows her stuff alright…She’s not some Johnny-come-lately guru,” says Larry Chase, author of Essential Marketing Tactics for the Net.
Ochman ran an award-winning New York PR firm that grew to one of the 100 largest independent PR firms in the US before she turned her talents to the Internet in 1995. She had much more than her 15 minutes of fame when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization that led her to appearances on Oprah, Today and Good Morning America and to articles in People, The New York Times and scores of others worldwide. She has taught marketing at The Fashion Institute of Technology in New York, and has mentored a number of young public relations professionals. Her Internet consulting clients have included Ford Motors, IBM, Biomerica Corp’s (NASDAQ:BMRA), and Thomas Register.
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Press Releases From Hell & How to Fix Them (Examples, Not Theory)
2nd Expanded Edition
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