"Optional" Pre-Summit Workshop Agenda
(Live Email Optimization)
(Learn More)
Wednesday, January 20, 2010
|
| Session Time |
Session Type |
Session Title
|
Session Speaker & Company
|
| 12:00-1:00pm |
Registration |
Workshop Attendee Registration
|
|
| 1:00-3:00pm |
Workshop |
Pre Summit Email Workshop (part 1)
|
Dr. Flint McGlaughlin, Director, MarketingExperiments
|
| 3:00-3:15pm |
Networking |
WORKSHOP BREAK
|
|
| 3:15-5:00pm |
Workshop |
Pre Summit Email Workshop (part 2)
|
Dr. Flint McGlaughlin, Director, MarketingExperiments
|
Opening Night Cocktail Reception
Open to All Attendees
Wednesday, January 20, 2010
|
| 1:00-7:00pm |
Registration |
Summit Attendee Registration
|
|
| 5:15-7:00pm |
Networking |
Opening Night Cocktails on Expo Floor
|
|
Email Marketing Summit & Expo Agenda
Thursday and Friday
Thursday, January 21, 2010
|
| Session Time |
Session Type |
Session Title
|
Session Speaker & Company
|
| 7:15am-6:00pm |
Summit Attendee Registration |
|
|
| 7:15-8:45am |
Networking |
Breakfast
|
|
| 8:45-9:15am |
General Session |
Welcome & Introduction
|
Stefan Tornquist, Research Director, MarketingsSherpa
|
| 9:15-10:00am |
General Session |
The Five Best Ways to Optimize Email Response: A Six Month Experiment Across 1.2 Billion Sends
|
Dr. Flint McGlaughlin, Director, MarketingExperiments
|
| 10:00-10:30am |
BREAK |
|
|
| 10:30-11:30am |
General Session |
Flip the Funnel: How to Use Existing Customers to Gain New Ones - Email's NEW Critical Role
|
Joseph Jaffe, President & Chief Interruptor, crayon
|
| 11:30-12:00pm |
General Session |
Flip the Funnel: Continuing the Discussion (Q&A)
|
Joseph Jaffe, President & Chief Interruptor, crayon
|
| 12:00-1:30pm |
Networking |
LUNCH
|
|
| 1:30-2:00pm |
B2B Breakout |
How To Design Email Lead Nuturing Programs That Drive Sales
|
Brian Carroll, CEO, InTouch
|
|
B2C Breakout |
Successful E-mail list Management: Fixing the Leaky Bucket
|
Andrew Chang, Manager of Marketing Strategy, AirTran Airways
|
| 2:00-2:30pm |
B2B Breakout |
The Heat-Seeking B2B Email: How to Customize Messages to Target Sales-Ready Leads
|
Matt Barker, Director of Marketing, TeleHealth Services
|
|
B2C Breakout |
Must have Triggered Campaigns for Every Business
|
Carolyn Nye, Marketing Manager, S&S Worldwide, Inc
|
| 2:30-3:00pm |
B2B Breakout |
Short and Long-term Strategies for B2B Email List Growth
|
Adrian Olvera, Global SMB Marketing, Dell
|
|
B2C Breakout |
From 10 to 100: How USAA Delivered 10 times as many Campaigns with No Additional Resources
|
Thomas Nuspl, Senior Manager, Email Marketing Strategy and Capabilities, USAA
|
| 3:00-3:30pm |
Networking |
BREAK
|
|
| 3:30-4:15pm |
B2B Breakout |
Exclusive Research: How content dictates email timing
|
Bob Johnson, Vice President & Principal Analyst Content Optimization Practice, IDG Connect
|
|
B2C Breakout |
Lifecycle Marketing - Starting at the Zygote Stage
|
Rachel Fishman Feddersen, Director, Parenting.com, Heather Vessey, Email Marketing Senior Manager, Bonnier Corp, & Loren McDonald, Vice President of Industry Relations, Silverpop
|
| 4:15-5:00pm |
B2B Breakout |
It's Alive! Bringing Dead Prospects Back to Life with Email Marketing
|
Stacey Nash, Director of Marketing Communications, BMC & Joshua Siler, VP Technology, Babcock & Jenkins
|
|
B2C Breakout |
Be an Email Creative "Top Chef"
|
Moderator: Lisa Harmon, Principal and Founding Partner of Smith-Harmon, a Responsys Company, Shannon Dorton, Relationship Marketing Manager, Orbitz, Shinn Chen, Marketing Manager, Salesforce.com
|
| 6:00-9:00pm |
Networking |
Gala Party: Poolside at the InterContinental Hotel
|
Sponsored by ExactTarget
|
| Session Time |
Session Type |
Session Title
|
Session Speaker & Company
|
| 8:00-3:00pm |
Registration |
Summit Attendee Registration
|
|
| 8:00-9:00am |
Networking |
Breakfast
|
|
| 9:00-9:30am |
General Session |
E=SM(2): A Formula for Email and Social Media Marketing Success
|
Sergio Balegno, Senior Analyst, MarketingSherpa
|
| 9:30-10:30am |
Panel |
Connect with Subscribers Wherever They Are: The Intersection of Email and Social Media
|
Moderator: Sergio Balegno, Senior Analyst, MarketingSherpa; Greg Cangaliaosi, President & CEO, Blue Sky Factory, Inc.; Jason Love, Vice President of Client Services, Rocketshop; Joel Book, Director of eMarketing Education, ExactTarget, Inc., John Doub, VP of Technical Services, e-Dialog
|
| 10:30-11:00am |
Networking |
BREAK
|
|
| 11-11:45am |
General Session |
Talk to Me: Permission in a Multichannel World
|
Dela Quist, CEO, Alchemy Worx Ltd.
|
| 11:45-12:30pm |
General Session |
Bonus Workshop Excerpt: The Rules of Opt-in Attraction
|
Stefan Torniquist, Research Director, MarketingSherpa
|
| 12:30-2:00pm |
Networking |
BREAK
|
|
| 2:00-2:45pm |
B2B Breakout |
How to Use Social Media and Email for Prospecting
|
Pam O'Neal, Vice President of Marketing, BreakingPoint Systems, Inc.
|
|
B2C Breakout |
Building Longlasting Relationships through Email, Social and Mobile
|
John Mast, Vice President, Marketing, Expedia CruiseShipCenters
|
| 2:45-3:30pm |
B2B Breakout |
Connect with the Socialsphere: Using Email to Obtain Customer Testimonials
|
TBA
|
|
B2C Breakout |
How to Use Social Elements to Achieve Specific Email Goals
|
Marc Majers, Manger of Web Development, The Cleveland Institute of Art
|
| 3:30-4:25 |
B2B Breakout |
Mounting the New Challenges of Deliverability
|
Moderated by Sergio Balegno, Senior Analyst, MarketingSherpa, Dennis Dayman, Chief Privacy & Deliverability Officer, Eloqua, Stephanie Miller, VP, Global Market Development, Return Path, TBD
|
|
B2C Breakout |
Mounting the New Challenges of Deliverability
|
Moderator: Stefan Tornquist, Research Director, MarketingSherpa, Robert Consoli, Director, Deliverability & Provisioning Services, Silverpop; Al Iverson, Director, Privacy and Deliverability, ExactTarget; Charles Stiles, VP Worldwide Business Development, Goodmail Systems
|
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