| Session Time |
Session Type |
Session Title
|
Session Speaker & Company
|
| 8:00-9:30am |
Summit Attendee Registration |
|
|
| 9:30-10:15am |
General Session (English) |
Keynote: Research Update
|
Bob Lorum, President, MarketingSherpa; Torsten Schwarz, Principal, ABSOLIT
|
| 10:15-11:00am |
General Session (English) |
The Five Best Ways to Optimize Email Response: Key Principles That Led to a 61% Increase in Projected Revenue
|
Dr. Flint McGlaughlin, Director, MECLabs
|
| 11:00-11:15am |
BREAK |
|
|
| 11:15-12:00am |
B2B Breakout (English) |
How to Reach the Inbox: Best Practices on Email Deliverability & List Hygiene
|
Ray Gannon, Return Path
|
|
B2C Breakout (German) |
E-mail marketing as a sales tool - Challenges in e-commerce
|
Dirk Ploss, Email/Dialog Marketing, Otto
|
| 12:00-12:45pm |
B2B Breakout (German) |
Using Email to drive high volume, low touch leads
|
Andreas Schneble, Group Manager, EMEA Global Online Marketing, Sun Microsystems
|
|
B2C Breakout (German) |
Triggered Email Success Stories
|
TBA
|
| 12:45-2:00pm |
Networking Lunch |
|
|
| 2:00-2:45pm |
B2B Breakout |
How VNR.de Achieved a 10% Reactivation Rate & the Surprise Findings Along the Way
|
Sarah Walber, Marketing Manager, VNR.de
|
|
B2C Breakout (German) |
Personalized offers for each subscriber: The development of true one-to-one communication in the online dialogue of neckermann.de
|
Julia Straub, E-Commerce Manager, Neckermann, eMarketing
|
| 2:45-3:30pm |
B2B Breakout |
Winning Customers Over Automatically - Email Marketing as a Loyalty Process
|
Markus Mattscheck, Manager Public Relations& Hans-Joachim Gehrke, TITLE, Wer liefert was?
|
|
B2C Breakout(German) |
How MMI successfully launched a new product using a 2-step Email Invitation and "refer-a-friend" campaign
|
Ulrich Besch, Head of Visitor Management, Messe Muenchen
|
| 3:30-3:45pm |
BREAK |
|
|
3:45-4:30pm
|
B2B Breakout (German) |
How to Improve a Lead Generation Campaign With Multi-Level Email Communication
|
Anke Mittelstadt, Enterprise Marketing Manager Germany, NetApp Germany
|
|
B2C Breakout (German) |
Successful email marketing through relevant content and constant optimization
|
Mark Philipp, Team Leader, Direct Marketing, Germanwings
|
| 4:30-4:45pm |
General Session (English) |
Top Take-Aways and Closing Remarks
|
Dr. Flint McGlaughlin, Director, MarketingExperiments; Torsten Schwarz, Principal, ABSOLIT
|
