Buyer's Guide to Search Engine Optimization Firms
Table of Contents
-> 4th Edition Complete Table of Contents
Section 1: Introduction
The purpose of this Guide
How do firms get into this Guide?
How we conducted the research
Why we don't "rate" firms
Why this Guide does not include paid search marketing services
About this year's Editorial Staff
Section 2: Glossary
Section 3: The Basics
What is SEO and how is it different from paid search marketing?
Should you ask your SEO firm to also do PPC?
Should you hire an SEO firm, or do it yourself?
Why not let a general ad agency or Web design firm do your SEO?
Why you can't "Just Test" an SEO firm's services
Estimating ROI & how to determine a baseline SEO budget
Chart: Pre- and Post Search Engine Optimization
Table: Typical Dynamic Site Traffic Increases by Switching to Static Pages
Scheduling: When should SEO work take place, and how long does it take to see results?
Section 4: Pricing Specifics
Quick quiz: How expensive should your site be to optimize?
The 8 main optimization tactics and how they affect pricing: 6 additional optimization services you may decide to pay for
How SEO firms package services
Why are results-based payment schemes worrisome?
One last note on pricing
Section 5: How to Winnow the Pack: Evaluating SEO Firms
Size of firm
Specialty of firm
Tips on checking work & references
Potentially dangerous tactics
Critical contract negotiation tips
Two real-life clients' stories
Section 6: 154-Point SEO Firm Questionnaire
Section 7: Easy-Scan Comparison Charts and Indices
- Chart of 127 SEO Firms Compared by Pricing
- Index of SEO Firms listed by location
- Alphabetical Index of 1232 Client Names: SEO Firms listed by client
Section 8: Detailed Profiles of 127 SEO Firms
-> Remember, the Buyer's Guide is 100% money-back guaranteed. Thousands of marketers every year rely on the Buyer's Guide to help them pick the right firm. Before investing thousands in SEO, make this risk-free investment.
P.S. This Guide is 360 pages long, so we're offering print and PDF versions together. Download your PDF instantly and we'll ship the printed copy in 24 hours (via your choice of Priority Mail or FedEx) for ongoing reference.
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Buyer's Guides to SEO Firms & Paid Search Agencies Bundle: 2005-2006
