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B2B Marketing Summit '10

B2B Marketing Summit '10 Agenda

San Francisco, CA October 4-5, 2010
Waltham, MA October 25-26, 2010


MONDAY
SESSION TIME
 SESSION TITLE
 SESSION TYPE
 SPEAKER &COMPANY
7:15-8:30am Networking Breakfast and Registration
8:30-8:40am Welcome & B2B Research Update
 Research Sergio Balegno, Research Director, MarketingSherpa
8:40-10:40am Optimizing the Entire Sales Funnel: Three essential principles one company used to drive a 272% lift in leads generated online – plus live optimization Tactical Training
 Flint McGlaughlin, Director, MECLABS
10:40-11:10am Break
11:10-12:00am Balancing Your Marketing Portfolio: Choosing the Right Mix of Tactics to Maximize ROI on a Limited Budget
 How-to Instruction
 Greg Sherry, VP Marketing & Business Development, Verint Systems
12am-12:45pm Content that Converts: Transforming a Marketing Department into a Publishing Empire
 How-to Instruction
 Marko Muellner, Director of Marketing Programs, Webtrends
Thom Schoenborn, Editorial Director, Webtrends
12:45-2:00pm Networking Lunch
2:00-3:00pm
Sales and Marketing Alignment
 Tactical Training
 Brian Carroll, CEO, InTouch
3:00-3:30pm Break
3:30-4:30pm Lead Scoring and Nurturing
 Advisory Panel
 Moderated by: Brian Carroll, CEO, InTouch. Panelists include: Melissa Centrella, Director, Interactive Marketing, Virgin HealthMiles; Anthony Quigley, Manager, Creative Services, Return Path; and Emily Salus, Director of Marketing, Collabnet
4:30-5:15pm
Using Advanced Analytics to Improve Search Marketing ROI
 Case Study
 Susan Zykoski, Marketing Business Analyst, Citrix Systems, Inc. BOSTON: Lee Isensee, Worldwide Online Marketing Lead/Solution Architect, Unica Corp.; SF: Akin Arikan, Director Product Marketing & Strategy, Unica Corp.
5:15-7:00pm Networking Cocktail Reception on Expo Floor

TUESDAY
SESSION TIME
 SESSION TITLE
 SESSION TYPE
 SPEAKER &COMPANY
8:00-9:00am Networking Breakfast
9:00-9:30am B2B Social Media Research and Training
 Tactical Training Sergio Balegno, Research Director, MarketingSherpa
9:30-10:30am Social Media for the B2B Marketer
 Advisory Panel Moderated by: Sergio Balegno, Research Director, MarketingSherpa. Panelists include: Alex Plant, Director, Social Media, NetApp; Eric Majchrzak, Marketing Manager, Freed, Maxick & Battaglia
Natascha Thomson, Sr. Director, Social Media Audience Manager, SAP; and in SF only, Rob Israch, Director, Demand Generation, NetSuite; and in Boston only, Vanessa DiMauro, CEO, Leader Networks
10:30-11:00am Integrating Social Media with B2B Email
 Case Study Daryl Nielson, Marketing Manager, Email B2B, HP
Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing
11:00-11:30am Break
11:30am-12:15pm From the Email Room to the Board Room: Marketing’s Growing Leadership Role
 How-to Instruction Cynthia Phillips, Director of Marketing, Rivet Software
12:15-1:45pm Networking Lunch
1:45-2:45pm Email for B2B Marketers (Drip Email Nurturing Campaigns)
 Tactical Training Jeanne Jennings, Consultant
2:45-3:30pm Personalized DM Campaigns for High-Value Prospects: Strategies for All Budgets
 Advisory Panel Moderated by: Todd Lebo, Director of Marketing & Business Development, MarketingSherpa. Panelists included: Lauren Goldstein, VP Strategic Planning, Babcock & Jenkins; Laurel Burton, Qwest; Christa Tuttle, President, Launch Marketing
3:30-4:00pm Closing Remarks


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