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Email Marketing Summit 2011

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Email Summit 2011 Powerpoint Presentations

Presentations will be made available as we receive them. All presentations should be up by February 4, 2011.

Click on a presentation title below to download the PDF. Presentations without a hyperlink are not yet available.

Monday, January 24

Pre-Summit Workshops

8:00-9:00am Networking Breakfast for Workshop Attendees

9:00-1:00pm Workshop Sessions

Workshop Training #1 Workshop Training #2

9:00-10:45am Workshop: The MarketingSherpa Social Marketing ROAD Map
 Workshop: Advanced Email Marketing
Instructors: Instructor:
Sergio Balegno, Director of Research, MarketingSherpa Jeanne Jennings, Independent Consultant, Email Marketing Strategy; Email Marketing Trainer, MarketingSherpa
Jen Doyle, Senior Research Analyst, MarketingSherpa

10:45-11:00am Break

11:00-1:00pm Workshop: The MarketingSherpa Social Marketing ROAD Map (continued) Workshop: Advanced Email Marketing (continued)

Email Summit Opens - Day 1

1:00-2:00pm Attendee Registration

2:00-5:30pm General Assembly Sessions

2:00-2:15pm Welcome & Introduction
Todd Lebo, Senior Director of Content & Business Development, MarketingSherpa

2:15-3:00pm How-To: Proven Processes for Accelerating Email Marketing Performance
Speaker:
Sergio Balegno, Director of Research, MarketingSherpa
Jeff Rice, Research Analyst, MarketingSherpa

3:00-3:30pm Break & Sponsor Exposition

3:30-5:30pm Crafting an Effective Email Message: Five elements that contribute to the success (or failure) of every email campaign
Instructor:
Dr. Flint McGlaughlin, Managing Director & CEO, MECLABS

5:30-7:00pm Cocktail Reception & Sponsor Exposition

Tuesday, January 25

Email Summit Continues - Day 2

7:00-8:45am Networking Breakfast & Sponsor Exposition

8:45-12:45pm General Assembly Sessions

8:45-9:15am Case Study: How Microsoft Uses Technology To Drive 1:1 Real-Time Content and Offer Optimization for 2 Billion Consumers
Speaker:
Ben Day, Group Marketing Manager, Microsoft Corporation

9:15-10:00am How-to Panel: Growing Email Lists and Engaging Customers with Social Media
Moderator:
Sergio Balegno, Director of Research, MarketingSherpa
Panelists:
Mike Volpe, VP of Inbound Marketing, Hubspot
Jordan Cohen, VP of Business Development, Pontiflex, Inc.
Liz Ryan, Email Marketing Manager, Threadless
Lindsay Massey, Marketing Director, Freshpair

10:00-10:45am Break & Sponsor Exposition

10:45-12:15pm Keynote Address: Real-Time Marketing & PR
Speaker:
David Meerman Scott, Author and Marketing & Leadership Speaker

12:15-12:45pm Keynote Address Q&A

12:45-2:00pm Networking Lunch & Sponsor Exposition

2:00-5:15pm Breakout Sessions

B2C Breakout Sessions B2B Breakout Sessions

2:00-2:30pm Case Study: Air Canada webSaver - Turning Innovation into New Revenues
 Case Study: One B2B Company's Fearless Use of B2C Email Tactics
Speaker: Speaker:
Mark Sniderman, Manager, Marketing Communications – North America, Air Canada Ian Nelson, Vice President, Business Development, Practical Law Company
Korrine Kirschenbaum, Email Marketing Manager, Practical Law Company

2:40-3:10pm Case Study: Executing a B2C Campaign with a Small Team and Low Budget Case Study: Getting Off on the Right Foot - Why the First 30 Days Matter the Most
Speaker: Speaker:
Philippe Dore, Senior Director, Digital Marketing, ATP World Tour Diana Lawson, Senior Relationship Marketing Manager, Microsoft

3:10-4:00pm Break & Sponsor Exposition

4:00-4:30pm Case Study: Doing It Mobile in Sin City - How a Personalized Guest Experience Translates to Higher Revenues

 Case Study: How Volvo Uses Advanced Automation to Deliver Relevant Buying Stage Content to Customers and Keep the Sales Force Advised
Speaker: Speaker:
Neal Narayani, Corporate Director of Marketing, Caesars Entertainment John Johnston, eBusiness Marketing Manager, Volvo Construction

4:30-5:15pm Panel: Using Mobile Marketing to Rev Up Profits

 		Panel: How to Develop Content for Specific Buying Stages
Moderator: Moderator:
Adam Sutton, Senior Reporter, MarketingSherpa Brian Carroll, Executive Director of Applied Research, MECLABS
Panelists: Panelists:
Mindi Staley, Senior Specialist in Interactive Marketing, ScottsMiracle-Gro Michelle Mogelson Levy, Associate Vice President Marketing Programs, ECI Telecom
Jason Scoggins, Online Marketing Manager, Southwest Airlines Loren McDonald, Vice President of Industry Relations, Silverpop
Scott Jones, Director, Product Marketing and Partner Strategy, Responsys Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc.
Mike Keene, Director of Mobile Marketing & Advertising, Acxiom Kirsten McElgunn, Director, Marketing & Product Management, Western Union Business Solutions

5:15-6:00pm Sponsor Exposition

6:00-9:00pm Networking Party at PURE hosted by ExactTarget

Wednesday, January 26

Email Summit Conclusion - Day 3

8:00-9:00am Networking Breakfast & Sponsor Exposition

9:00-10:30am General Assembly Sessions

9:00-9:45am Case Study: The Role of Email Marketing in an Inbound Marketing World
Speaker:
Mike Volpe, VP of Inbound Marketing, HubSpot

9:45-10:30am Panel: Ask the Experts - Your 2011 Email Challenges Answered
Moderator:
Dan Burstein, Associate Director of Editorial Content, MECLABS
Panelists:
Matt Caldwell, Sr. Creative Director, Infogroup Interactive
Jeff Rohrs, Vice President, Marketing, ExactTarget
Gabrielle Shea Stevens, Group Director, e-Dialog
Marco Marini, President & CEO, ClickMail
Dennis Dayman, Chief Privacy & Deliverability Officer, Eloqua

10:30-11:00am Break & Sponsor Exposition

11:00-12:10pm Breakout Sessions

Breakout Track #1 Breakout Track #2

11:00-11:30pm Case Study: How Yahoo! Uses Email to Build Relationships Year-Round Case Study: How to Track ROI for Social Media Campaigns
Speaker: Moderator:
Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! Boris Grinkot, Associate Director of Product Development, MECLABS
Cori Chao, Director, Email Marketing, Yahoo! Justin Bridegan, Marketing Manager, MECLABS

11:40-12:10pm Case Study: Leveraging Transactional Messages to Boost Email Newsletter Opt-Ins Case Study: Personalized Radio and Personalized Email - How Pandora Keeps People Listening and Drives Conversion with Email
Speaker: Speaker:
Johannes Neuer, eCommunications Manager, The New York Public Library Matt Nichols, Director of Marketing, Pandora

12:10-1:30pm Networking Lunch & Sponsor Exposition

1:30-4:00pm General Assembly Sessions

1:30-2:30pm Panel Discussion: Best Practices in Email Deliverability
Moderator:
Jeff Rice, Research Analyst, MarketingSherpa
Panelists:
Austin Bliss, President, FreshAddress, Inc.
Tom Sather, Director of Deliverability Consulting, Return Path
Jack Hogan, CTO & Co-Founder, Lifescript, Inc.
Amit Singh, Specialist, Consumer Marketing Technologies, Nestle USA

2:30-3:30pm Practical Solutions to the Most Critical Challenges Facing Email Marketers Today
Speaker:
Jeanne Jennings, Independent Consultant, Email Marketing Strategy; Email Marketing Trainer, MarketingSherpa

3:30-4:00pm Summit Takeaways & Closing Remarks

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