MarketingSherpa Buyer's Guide to Search Engine Optimization Firms 2007
Table of Contents
Section 1: Introduction
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- The purpose of this Guide
- How do firms get into this Guide?
- How we conducted the research
- Why we don't 'rate' firms
- Advice on how to avoid the 'bad guys'
- Why this Guide does not include paid search marketing services
Section 2: The Basics
- SEO: How Much Really Changes From Year to Year?
Section 3: The Pre-Shopping Process
- Should you hire an SEO firm or is it better to do it yourself?
- Timing: When should SEO work take place and how long does it take to see results?
- SEO first? Paid search first? Or both simultaneously?
- Estimating ROI and determining a baseline SEO budget
Section 4: Pricing Details
- 15 main optimization tactics and how they affect pricing
Tactic #1. Initial evaluation
Tactic #2. Keyword/search term research
Tactic #3. Site/page optimization
Tactic #4. Basic directory submissions
Tactic #5. Paid inclusions and direct feeds (a.k.a. trusted feed or XML feed)
Tactic #6. Link campaign
Tactic #7. Training
Tactic #8. Reporting
Tactic #9. Conversion expertise
Tactic #10. Account executives
Tactic #11. RSS Feeds
Tactic #12. Blogs
Tactic #13. Search Engine News PR
Tactic #14. Additional metrics
Tactic #15. Online reputation management
- How SEO firms package services
- One last note on pricing
Section 5: The Shopping Process
- Why not ask my paid search agency to do my SEO work?
- Why not let a general ad agency or Web design firm do your search engine optimization?
- Factors to consider when shopping for an SEO specialist
- Pros and cons of hiring consultants and small firms
- Pros and cons of hiring a midsize firm
- Pros and cons of hiring large firms
- Firm specialty
- Conversion-strategy experience
- Firm location
- Firm stability and scalability
- Testing a vendor - what you can and can't do
- The Dos and Doníts of Checking References
- Six Mistakes to Avoid
- The Final Step: Negotiating a contract
Section 6: Glossary
Section 7: 53-Point SEO Firm Questionnaire
Section 8: SEO Indexes and Easy-Scan Comparison Charts
- Location Index
- Alphabetical Index of 827 Client Names
- Client Specialty Chart: Types of Clients Served
- SEO Tactical Specialties: Beyond the Basics Chart
- Economy Priced Services: Firm Comparison Chart
- Mid-Level Priced Services: Firm Comparison Chart
- Top-of-the-Line Priced Services: Firm Comparison Chart
Section 9: Detailed Profiles of 104 SEO Firms
@Web Site Publicity
6S Marketing Inc
9th sphere
Acronym Media
Acxiom Digital
Ad Maiora
Advantage Consulting Services Inc
Alliance-Link
Anvil Media Inc.
ATTACH
Azavar Technologies
Backbone Media Inc
Beyond Ink
Blog Business World
Bruce Clay Inc.
Clear Traffic
Compucall Web Marketing Ltd.
Converseon
Customer Magnetism
Cyberfieds.com
CyberMark International Inc.
DigitalGrit Inc.
digital-telepathy Inc
DISC
Elixir Systems
Elliance Inc.
eMergent Marketing
Enquiro Search Solutions Inc.
Epiar Inc.
EricWard.com
eTrafficBuilder Co.
eTrafficJams.com
Evantage Consulting
eVisibility.com
eVision
eWareness
Fathom SEO
Fortune Interactive
GetToTheTop
Global Strategies International
Grantastic Designs Inc.
HotelTravelCheck.com LLC
Hyperformance Media
iCrossing
iHispanic Marketing Group
IMPAQT
Intrapromote LLC
iProspect
Key Position Web Marketing LLC
KeyRelevance
Lazworld.com Inc.
Marino & Company Inc
MarketSmart Interactive
Market-Vantage LLC
Medium Blue
Mr. Web Guru
NeboWeb
Netpaths
NetSetGo Marketing Ltd
Neutralize ( *\ \* )
Noon-an-Night Marketing
Oneupweb
Optiem
PageTraffic
Pageviews Inc.
Performics
Pixelgroove Interactive
Pole Position Marketing
Position Strategy Inc.
Prime Visibility
Rank Smart Search Marketing
Rock Coast Media
RosArt Multimedia Inc.
SageRock.com
Search Mojo
SearchMar Inc.
SearchRank
SEO Image
SEO Logic
SEO Research Labs
SEO Inc.
SEO-PR
SitePosition Search Marketing Inc.
Sitewire
SmartSerach Marketing
SpiderSplat Consulting Inc.
StepForth Search Engine Placement Inc.
Strategic Ranking, LLC
Stuntdubl.com
Submit Express
Target Logics
Telic Media
The Karcher Group Inc.
Titan SEO
TopRank Online Marketing
Trafficdeveloper
Transcendigital LTD
UnREAL Marketing Solutions Inc.
UpWord Search Marketing
VKI Studios
We Build Pages
Web Ad.vantage Inc.
Zephoria Inc.
Zunch Communications Inc.
-> Remember, the Buyer's Guide is 100% money-back guaranteed. Thousands of marketers every year rely on the Buyer's Guide to help them pick the right firm. Before investing thousands in SEO, make this risk-free investment.
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Buyer's Guide to SEO Firms 2007
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